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Strategy

Why Corporate Social Media Platforms Fail

Many managers approach enterprise social media networks as technology deployments and expect them to automatically buzz with activity. Many fail to realise that emotional capital is key to the success of such platforms.

Strategy

How All-Star Employees Affect Firm Behaviour

The status-seeking moves of ambitious employees can alter the fate of a company.

Strategy

ZEE Entertainment’s Three Step Process for Worldwide Growth

Successful globalisation requires the flexibility to adapt products and think beyond established boundaries.

Strategy

How the Smallest Choices Matter

The Kingdom of Bhutan applies choice architectures to improve decisions and well-being.

Strategy

Four Signs That Your Industry is Ripe for Digital Disruption

If there are ways for your firm to improve the customer experience with digitisation or use technology to reduce costs, you should move quickly or risk being disrupted by an outsider.
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Strategy

Are Brands Losing Their Magic?

In the digital world, a product’s substance is more highly valued than the stories woven around it.
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Strategy

Corporate Strategy Decision Making, Demystified

For leaders of multi-business firms, the best decisions aren’t necessarily those that produce the best immediate outcomes.

Strategy

Preventing Social Media Armageddon

Gilles Hilary & Varun Mittal

The accessibility and fluidity of social media leaves organisations open to significant risks. But there are countermeasures organisations can take to prevent reputation disaster.
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Strategy

How Pricing Automation is Impacting E-Commerce

Are re-pricing algorithms putting e-traders at risk of being “gamed”?
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Strategy

Delay Your Offer, Not Your Deadline

Saša Zorc & Ilia Tsetlin

They may be disliked but “exploding” offers remain common corporate practice as an offer strategically delayed is, almost always, a negotiator's best bet.

Strategy

Are You Next for Digital Disruption?

No industry is safe from the tsunami of digital disruption, but some will be hit sooner than others. Three checks could reveal if you’re next.
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Strategy

The Risks of Brainstorm Negotiating

Throwing all your ideas onto the table can put you at risk of revealing too much and giving the other party an advantage. But careful brainstorming at crucial points of the negotiation can yield more value all round.

Strategy

Maintaining Market Dominance

Consumer tastes are changing rapidly. For leading brands to stay on top, meet their aspirations.

Strategy

Mobile Still Has a Long Way to Go

The voracity with which users have taken to mobile internet has once again turned digital on its head; just who will be a winner in this cyber sweepstakes remains to be seen.
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Strategy

10 Principles for Digital Disruption

Digital upstarts are rewriting the rules of strategy, adopting winning principles almost instinctively. Traditional incumbents and hybrids should take note.
2 comments