As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more global and creative approach to understanding the dynamics and cultural fabric of their target communities
Trumpeting your firm’s achievements makes your top managers more attractive to competitors and gives them a leg up in the labor market. Greater care should be taken with media splashes to hold on to your talent.
Despite being an exemplar of strategic agility, the fearful emotional climate prevailing at Nokia during the rise of the iPhone froze coordination between top and middle managers terrified of losing status and resources from management. The company was wounded before the battle began.