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Strategy

Social Media in B2B Marketing: Publish or Perish!

Social Media can be an important part of B2B strategy. But to make an impact within the content ecosystem, you have to have a message and move fast.
2 comments

Leadership & Organisations

LinkedIn: The Content Exchange

Since going public in 2011, the professionals’ social network has gone from a networking site to a must-have tool for recruiters. Will adding content and big data enhance its professional value?

Economics & Finance

Improving European Board Effectiveness – insights from participants of the INSEAD International Directors Programme

Timothy Rowley

A healthy capital system is an important ingredient for European competitiveness. Indeed, investors look for stability and predictability, which leads to the necessary flow of capital into our markets. Besides the key role government plays in creating confidence, there are three main actors in the capital system: “owners” who supply financial resources, managers who apply their expertise to build attractive returns on the owners’ investments, and boards of directors that oversee the process. The entire system relies on each actor contributing such that economic value is created.

Strategy

Disseminating Strategy: A User’s Guide

Your new strategy looks good on paper, it looks good in the executive suite. But what does it take for the work force to get it?
3 comments

Economics & Finance

Europe’s shale gas competitiveness challenge and consequences for the petrochemical sector

“I think it’s simply irresponsible to declare that we don’t need [shale gas] and we don’t want [shale gas] here in Europe”. Kurt Bock, CEO of BASF[ii]

Entrepreneurship

What do Voltaire and Social Media Have in Common?

“We must cultivate our garden.” – Candide, Voltaire, 1759
1 comment

Strategy

Making Tyres for the Cognoscenti

Pirelli tyres mean race cars, sports cars and glamour but the man driving the company understands that to be number one on the fast track, you have to watch the landscape as well.

Strategy

Do Your Negotiating Techniques Create Value?

It’s no longer a game of hard-ball. Today’s negotiations are about more than just money.
7 comments

Strategy

Warning Against Binge Buying. When is M&A the Right Answer to Your Growth Challenges?

Laurence Capron

By Laurence Capron & Will Mitchell One of the truisms of business life is that mergers and acquisitions often create more headlines than value. Some studies indicate that 70% of deals fail to achieve their objectives. In our research on 150 ICT firms (“Build, Borrow or Buy: Solving the Growth Dilemma”, Harvard Business Review Press, 2012), only 27% of the responding firms reported they were able to extract the value that they wanted to achieve from their target firms’ capabilities following their acquisitions.
1 comment

Strategy

In Defence of Military Procurement

Western governments are debating hefty cuts in defence spending as deficits soar and the threat of large-scale war recedes. Now it’s the major contractors such as Northrop Grumman who are under fire. What’s their winning strategy?
1 comment

Strategy

Why Chinese Firms’ Cross-Border Deals Fall Apart

Laurence Capron

By Laurence Capron & Will Mitchell During the past decade, Chinese firms have become aggressive cross-border acquirers. Unfortunately they have been struggling to actually close their deals. Some deals have failed because of national security concerns in the U.S., including CNOOC’s attempt to purchase Unocal in 2005 and Huawei’s attempt to buy 3Leaf Systems in 2011.

Leadership & Organisations

Lessons from Obama’s Campaign Victory

Charles Galunic

Government and business organizations are different in important ways (for instance, one of them is not a democracy), but a political campaign has some useful lessons for leaders of any organization. While the balance of power in democratic governments can lead to deadlock and painfully slow consensus building (in their steady state), the “simplicity” of elections (competing bodies, a deadline, a vote, a decision) is, in a strange way, closer to the reality of business organizations (at least those in flux and who face choices which cannot be made through pure hierarchical fiat).

Strategy

Corporate Growing Pains: Build, Borrow or Buy?

Doing the wrong thing really well in growing your business could lose you your competitive advantage. Here’s how to avoid the “implementation trap”.

Strategy

Yahoo’s challenge: Finding a viable growth path via acquisitions

Laurence Capron

Yahoo CEO Marissa Mayer recently announced her plan to make acquisitions to revitalize and grow Yahoo. Her announcement generated a lot of reaction, but not so much about her ability to execute M&As — Mayer brings M&A experience gained at Google, and if she sticks with relatively small, educational acquisitions, failure on one deal will not break the company.

Economics & Finance

How a Scandinavian Firm can teach The World on how to use Social Media inside their Organizations

Andrew Shipilov

When we discuss about European competitiveness, there is often gloom and doom thinking about European non-competitiveness. We believe that such thinking conveys an over-pessimistic picture of Europe’s competences in many aspects of business. In this short text, we want to focus on European managerial competence and to underscore that there are executives in Europe who are exceptionally good at managing both the hard and the soft aspects of management to achieve competitive advantage.