Strategy | INSEAD Knowledge

Strategy

Is the Globalisation Recession Here to Stay?

Marcos Troyjo

Potential pathways to a new chapter for globalisation in an increasingly disconnected world.

Strategy

A First Step Towards Resilient Organisations

Ekin Ilseven

Cultivating resilience in the face of organisational crises hinges on the foundation of a clear strategy, heightened awareness and robust reserves.

Marketing

INSEAD Insights: September 2023 Research Picks

Lily Fang

Recent findings on online marketplace dynamics, new market creation, trust in AI, diversity in corporate boards and consumer choices.

Strategy

A Nondisruptive Approach to the Environment

W. C. Kim, R. Mauborgne, M. Ji

Companies can help the transition to a greener economy without sacrificing their financial interests.

Strategy

Mastering the Game: The Advantage of AI Training

Henning Piezunka

In the same way chess computers gave players a competitive edge, AI has the power to elevate skills and enhance performance.

Entrepreneurship

How Founding Conditions Impact Start-Up Success

D. C. Motley, C. E. Eesley, W. W. Koo

Diverse founding teams formed in unpredictable environments tend to perform better in similar subsequent conditions.

Managing the Black Box Crucial to Megaproject Success

Strategy

Inside the Black Box Crucial to Megaproject Success

S. Shekshnia, V. Vyas

Despite their importance to the global economy, most megaprojects fail to be delivered on budget or schedule. Here’s how managers could improve on that dismal record.

Unconventional thinking: man with balloon rises to reach target

Strategy

How LLMs Can Change the Way We Strategise

E. Ilseven, Y. Doz

LLMs have notable limitations when it comes to strategy formulation, but deliberately imperfect prompts can challenge conventional thinking.

Strategy

Democracy, Defence and Conflict in the Age of AI

Rachel Eva Lim

How can we ensure that AI fosters, rather than undermines, democratic values?

Strategy

Must AI Accuracy Come at the Cost of Comprehensibility?

F. Candelon, T. Evgeniou, D. Martens

Companies looking to integrate AI in their operations should think twice before turning their backs on simpler, more explainable AI algorithms in favour of complex ones.

Leadership & Organisations

Stop Going It Alone

Michael Jarrett

Negotiating radical organisational change needs to be a collective effort.

Strategy

The Importance of Strategic Minds

Y. Doz, K. Wilson

Directors and CEOs need to develop specific traits to effectively navigate strategic issues and help shape the future of companies.

Navigating trust and safety in a world of AI

Operations

Navigating Trust and Safety in the World of Generative AI

T. Evgeniou, J. Dunn, A. Hunsberger

The new generation of artificial intelligence can help defend against online harms – if we can effectively manage the risks.

Strategy

How AI Can Improve Human Performance

F. Gaessler, H. Piezunka

AI training enhances strategic skills, especially in lower-skilled individuals. But it isn’t a perfect substitute for human training partners.

understanding depopulation could be good for business

Economics & Finance

Why Demographics Matters More Than Ever for Businesses

C. Zeisberger, D. G. Munro

How understanding expanding and shrinking population subsets could help business and investors identify opportunities to pursue and pitfalls to avoid.

Strategy

ChatGPT and AI Disruption: Is Consulting Next in Line?

Phil Parker

Consultants need to up their game to match algorithms’ ability to provide affordable strategic due diligence.

Strategy

Developing AI With a Growth Mindset

T. Ojanperä, T. Vuori, Q. Huy

Nurture AI like you would a child.

Operations

The Road Ahead for XR Technology in Business Education

INSEAD Knowledge

How business schools can navigate the challenges and maximise the impact of immersive learning using VR.

Strategy

Leveraging Generative AI for Digital Transformation

Chengyi Lin

Opportunities and risks for companies incorporating generative AI as part of their digital transformation strategies.

Leadership & Organisations

Governance in the Age of Technological Innovation

Geraldine Ee

With new technologies redefining the global business ecosystem, how can boards navigate these changes and reinvent their business models?

Responsibility

Thoughtful Consumption for Well-Being and Sustainability

H. Plassmann, S. Rangan, E. Hansmeyer

Understanding consumer behaviour is key to making fashion more sustainable.

Strategy

Five Key Insights for Positive-Sum Innovation

W. C. Kim, R. Mauborgne

With the right tools, businesses can innovate and achieve growth without negatively impacting society.

Strategy

Super Apps in Asia, “Everything App” in the US?

Guoli Chen

All-in-one apps that dominate China and other Asian markets may soon materialise in the United States, albeit with significant variations.

Entrepreneurship

What All Tech Start-Ups Need to Succeed

T. Evgeniou, L. Van der Heyden, Y. Lechelle

Governance exists to help tech entrepreneurs prevent value destruction from day one.

Responsibility

When Shareholders Share, the Business Benefits

Claudia Zeisberger

Offering company ownership to every employee can help reduce inequality.

Strategy

Recognising Possibility in Uncertainty

N. Furr, S. Furr

If we frame uncertainty in a different way, we might embrace the possibility it brings instead of fearing it.

Strategy

An Alternative Path to Innovation and Growth

W. C. Kim, R. Mauborgne

How leaders can innovate and achieve growth without displacing industries, companies or jobs.

Strategy

Intellectual Honesty Is Critical for Innovation

Nathan Furr

Here’s how to balance psychological safety and intellectual honesty for better team performance.

Responsibility

Without Shared Values and Goals, Tech Regulations Won't Work

T. Evgeniou, L. Van der Heyden

The world needs to harmonise goals and values in order to rein in the potential harm technology can cause.

Strategy

ChatGPT vs. Hybrids: The Future Depends on Our Choices

Phil Parker

Imposing the equivalent of a worldwide moratorium on generative artificial intelligence is absurd. But developers might want to pause and reflect on what they hope to achieve before releasing AI applications to the public.

Strategy

How Will ChatGPT Shape Business, Society and Employment?

Geraldine Ee

Will next-generation AI systems such as ChatGPT deliver the productivity boost modern economies need – and are we ready for it?

Strategy

How to Effectively Engage Stakeholders

Lite Nartey

Strategies for identifying key players, managing stakeholder networks and creating joint value.

Two flocks of birds in two different directions

Leadership & Organisations

Joint Strategic Decisions: Do We All Need to Agree?

H. Piezunka, O. Schilke

How organisations’ decision-making rules affect the way individual managers vote.

Strategy

The Social Costs of Not Sharing Fake News

Asher Lawson

Not engaging with fake news online has its social costs; individuals are therefore forced to choose between spreading misinformation and social exclusion.

Operations

How Large Mergers Can Benefit Smaller Players

Xabier Barriola

Joint ventures between dominant incumbents can create opportunities for smaller firms to enter the market and capture market share.

Strategy

For MNCs, Big Decisions About China Are on Ice

Hellmut Schütte

Western multinationals have put important moves on hold amid political and economic uncertainty.

Leadership & Organisations

How to Rapidly Test New Organisation Designs

Phanish Puranam

Instead of blindly adopting industry best practice, companies can use gamified randomised control trials to pilot new organisation designs.

Strategy

How Conspiracy Talk Helps People Make Sense of the World

Henrich Greve

Sharing Covid-19 conspiracy theories on online social networks helped individuals cope with fear and uncertainty during the pandemic.

Responsibility

How Organisation Design Can Rescue the SDGs

Phanish Puranam

We're not on track to meet any SDGs by 2030. Organisation designers can help.

Strategy

Demystifying China’s Internet Giants

Guoli Chen

A behind-the-scenes look at what makes or breaks China’s Big Tech flagbearers and their foreign exploits.

Entrepreneurship

China’s Internet Giants: The Nuts and Bolts of Going Global

G. Chen, J. Li

The lowdown on how ByteDance, Shein and Xiaomi succeeded outside of China while WeChat failed.

Leadership & Organisations

Leading Change in Turbulence: Case of Discovery Inc.

J. Petriglieri, G. Petriglieri, M. Soldi

In this video, Marinella Soldi shares ways to navigate the turbulent waters of digital transformation and why it is important to tackle both the strategic and cultural facets of change.

Strategy

Only Fools Rush In: Pitfalls of Hasty Problem-Solving

Asher Lawson

Research into mindless maths reveals why it’s crucial to take your time when approaching a problem.

Strategy

Three Key Global Strategy Challenges Companies Face

Felipe Monteiro

Multinationals are adapting and redesigning their global strategies in response to mounting pressures.

Strategy

After the Guns Fall Silent, What Then?

Douglas Webber

Would an end of Russia's invasion of Ukraine result in lasting peace for the region?

Strategy

Managing in an Unimaginable World

José Santos

Business leaders can leverage serendipity to help their companies deal with far-reaching market shocks.

Business card exchange. Photo by Getty/PeopleImages

Career

Collaborations That Are Bad for Business but Benefit Employees

H. Piezunka, T. Grohsjean

Sharing a partner with competing companies hinders the success of firms but helps employees’ careers.

Strategy

Creating Your Blue Ocean Through Noncustomer Analysis

W. C. Kim, R. Mauborgne, M. Ji

Adopting a blue ocean perspective can allow you to reach beyond your existing industry’s customers.

Strategy

Can AI Help You Strategise Better?

P. Puranam, P. Sen

Machine learning algorithms can uncover intricate patterns in big data and enable managers to strategise with more confidence.

Creative office by KatarzynaBialasiewicz/Getty Images

Operations

Do Unconventional Offices Promote Creativity?

M. Sosa, S. Lee

It is widely assumed that unconventionally-designed offices stimulate creativity. But that isn’t always the case – sometimes they may even impede innovation.

Motherland Monument by ValuaVitaly/Getty Images

Strategy

A World at War With Putin’s Regime

Ludo Van der Heyden

To defend democracy, the civilised world needs to stand with Ukraine in securing victory and continue to engage and pressure Russia to reform itself.

Responsibility

Rising to the ESG Challenge: Towards Effective Governance

Geraldine Ee

Boards can drive the ESG agenda effectively by identifying what is material to their organisation and being willing to adapt along the way.

Strategy

How to Design for Disruption

A. Chadha, S. Hasija

Why a structured approach can turn a volatile world into a growth opportunity.

Strategy

Speed Kills: Why Some MNCs Fail to Pay Attention to Quality

Quy Huy

When managers are too fixated on quick financial results, ethics and service tend to take a backseat.

Leadership & Organisations

Why Communication Breaks Down

P. Puranam, Ö. Koçak

As workplaces become more diverse and work becomes more distributed, it is more important than ever to converge on a common code for effective communication.

Strategy

Thinkers50: The Upside of Uncertainty

Rachel Eva Lim

In this Thinkers50 webinar, Nathan Furr and Susannah Harmon Furr share practical tools for navigating life’s ambiguities.

Strategy

Will China’s Internet Giants Conquer the World?

G. Chen, J. Li

Dissecting the success and strategies of Chinese internet firms as more of them venture overseas.

Strategy

Four Elements of Successful Stakeholder Communication

Lite Nartey

Firms can enhance cooperation and reduce conflict by understanding the different dimensions of stakeholder dialogue.

Leadership & Organisations

The Special Bond Behind Every Brilliant Idea

M. Lazar, E. Miron-Spektor, J. Mueller

The way we view ourselves shapes the way we develop and connect with our own ideas.

Strategy

In Age of Deglobalisation, MNCs Need Closer Ties to Thrive

Q. Huy, C. Moschieri, D. Ravasi

Cultivating relationships with local communities and other stakeholders will help multinationals counterbalance increasingly powerful governments.

Entrepreneurship

Corporate VC Is Booming, but Is It What Your Start-Up Needs?

N. Sauvage, C. Zeisberger, M. Varadan

A guide to choosing the right corporate investment for entrepreneurs.

Leadership & Organisations

Paradox Mindset: The Source of Remarkable Creativity in Teams

E. Miron-Spektor, K. Emich, L. Argote, W. Smith

Teams are more successful if they embrace internal differences and explore conflicting ideas instead of glossing over them.

Operations

Making Sense of Attribution in Online Advertising

Antoine Desir

While online advertising has grown rapidly, methods to justify marketing spend on digital platforms have yet to catch up.

Strategy

Can We Get Better at Navigating Uncertainty?

Nathan Furr

What innovators have learnt that empowers them to face the uncertainty of new pursuits.

Leadership & Organisations

The X Factor in Crafting New CXO Roles Successfully

J. L. Alvarez, S. Svejenova

CXO roles have proliferated in recent decades, making it difficult for some title holders to find their footing in an ever-changing C-suite landscape.

Marketing

Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

A. Barasch, J. Silverman

People often go out of their way to repeat a behaviour if it is logged and highlighted to them.

Strategy

Why the Customer Isn’t Always Right

Alixandra Barasch

Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.

Operations

Mind the Inventory Risk: Price Paradox Under Competition

A. Ovchinnikov, H. Pun, G. Raz

In competitive environments, operational innovation could well be the answer to inventory risk.

Leadership & Organisations

What the World Can Learn From Nordic Boards

S. Shekshnia, S. B. Jensen, L. Engstam

Proactive, engaged and democratic, corporate boards in Nordic countries are well-placed to deal with today’s increasingly complex operating environments.