
Much of the classic market research advice applies to consumer neuroscience as well – but the emerging field also features...
Aiqing’s research interests reside in consumer neuroscience. In particular, Aiqing explores how brain encodes values of choices under different psychophysiological states (e.g. affective or sleep deprived) that profoundly influence how consumers make judgments and evaluations. With backgrounds of psychology and cognitive neuroscience, he integrates both neuroscientific approaches (e.g. fMRI, SCR and FAR) and behavioural approaches to reveal causal and moderational factors in these processes.
Much of the classic market research advice applies to consumer neuroscience as well – but the emerging field also features...
AI and Big Data allow innovators to leverage neuroscientific knowledge at scale to untapped markets.
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Professor - Congratulations, Bob, on a lifetime of path-breaking, pioneering research. It exemplifies the...
INSEAD Chaired Professor Emeritus in Corporate Governance - The work is very relevant to issues today in...
Thank you - Thank you for this insightful and inspiring synopsis!
Great questions Matteo - Great questions Matteo....
use of thought provoking titles - I have a personality that believes in making things simple to understand...