Should the responsibilities of “sharing economy” giants like Uber and Airbnb differ from those of traditional companies?
N. Craig Smith
Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility.
He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School.
His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate social responsibility, deception in marketing, marketing ethics.
His recent publications appear in Business Ethics Quarterly, Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review.
When advertisers enter emerging markets the impact of their actions extends far beyond the promotion of a product or service.
The IBM story has been one of rise, fall and subsequent recovery with some major strategic transformations. Today it’s looking...
In an effort to meet sustainability challenges companies are striving to live up to stakeholder expectations.
How far should regulators go to weed out ethically challenged individuals in the banking sector?
Creating a sustainable future takes more than good intentions. Boards of directors have an obligation to help drive a strategic...
LEGO’s recent experience shows how powerful boycotts can be.