Three fundamental principles are at the core of successful digital marketing campaigns.
David Dubois
INSEAD Associate Professor of Marketing
David Dubois is a global expert on data-driven marketing, customer centricity and digital transformation. By focusing on how technology intersects with human behavior – among consumers and professionals – he helps organizations unlock new sources of growth from analytics and enrich their customer relationships. He is also an expert in luxury and fashion brand management.
His work on technology and consumption, analytics-driven insights generation, social influence, social media behavior, word-of-mouth and luxury consumption has appeared in top academic journals (all accessible here) and is regularly featured in outlets such as The Financial Times, The Economist or Le Monde, among others. David Dubois is also an Associate Editor at the Journal of Consumer Research.
At INSEAD, David directs the Leading Digital Marketing Strategy Programme and the Driving Digital Marketing Strategy Programme, and has directed and delivered dozens of executive education programs or workshops for B2B and B2C companies such as Google, Facebook, Cartier, l'Oréal Paris, Pernod Ricard, Sanofi, Cipla, Takeda, or Mizuho. In addition, he has developed MBA electives on (1) Digital and Social Media Strategy and (2) Value Creation in Luxury and Fashion. A prolific case writer (all accessible here), David Dubois has been the top 40 bestselling case authors worldwide since 2018 and his cases won the 2017 and 2018 best marketing case awards by the Case Center and the 2019 EFMD case competition.
Latest Posts and Articles
Digital leaders who get the most attention for themselves and their brands on social media are those who share their personal...
Customers in tight-knit groups are more likely to be negative about products or services to protect each other, but when...
Powerful people aren’t always the best choice for persuading others. Less powerful audiences require warmth and connection.
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to...
“Power corrupts”? Not necessarily. Organisations can help leaders become more effective moral agents – and make better...
The “uberisation” of the economy is making companies rush into digital integration, but they need to build some critical...
As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more...
Practice What You Preach - Jeff, the words you express in your comment are great when read aloud to or by...
It's too Idealistic - I'm not disappointed in the article. I just believe a UBI plan is too idealistic for...
If only - Frankly I don't see this succeeding in the U.S because a large percentage of it's citizens are...
Dear Quy - Dear Quy ...
New currency model - ...