Firms that engage in corporate social outreach should make sure to send consistent signals.
Georg Wernicke is an Assistant Professor at the Strategy & Business Policy Department at HEC Paris since March 2018. He obtained his PhD in Management from the University of Mannheim, a Master Degree in Business Administration from the Humboldt University of Berlin and a Master Degree with Distinction in Business Economics from the University College London. His Ph.D. dissertation was awarded with the Oxford University Centre for Corporate Reputation Best Dissertation Award. Before joining HEC Paris, Georg has been a faculty member at Copenhagen Business School and a visiting scholar at INSEAD (2017), Northwestern University (2016), the University of Antwerp (2015) and New York University (2010).
Georg Wernicke’s research is on topics in, and at the intersection of, corporate governance and corporate social responsibility (CSR). He is especially interested in topics on the drivers of public disapproval of firms’ practices, for example the compensation firms pay to their CEOs, how firms’ prosocial activities affect disapproval, and, in turn, which subset of firms and CEOs reacts to being targeted. Georg also analyzes how the characteristics and values of CEOs affect firm level outcomes such as corporate misconduct or the adoption of prosocial practices, as well as how demographic minority status affects labor-market outcomes for directors after occurrences of financial fraud. Furthermore, Georg engages in projects that explore the antecedents of superior firm performance on CSR. His research won or was shortlisted for a number of Best Conference Papers Awards and is forthcoming respectively conditionally accepted at Organization Science and the Strategic Management Journal, besides others.