
The holy grail of marketing—a universal predictor of customer behaviour—may be closer than ever, thanks to recent advances in...
The holy grail of marketing—a universal predictor of customer behaviour—may be closer than ever, thanks to recent advances in...
Customer-centricity made it possible for a telco firm to revolutionise the banking industry in Serbia.
Identifying what makes some people more responsive than others to marketing actions leads to more effective campaigns.
Expectations can determine the perception of your product. Setting that expectation and spreading it is the next step, but...
The Healthcare Management Initiative at INSEAD was founded on the belief that many of the systemic challenges of the healthcare...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Wonderful - Great article about product management
Porter's Five Forces Model - Thank you for this article. How would you position Porter's Five Forces Model...
You realize that the people - You realize that the people who really write the songs for female solo...
Empower your relationships - This is a very good iidea
Reply to Outliers - What does the comment Outlier by Dennis Schumann mean? I am reading Schumanns comment...