The hype surrounding “Big Data” does businesses a disservice by making it all look much too easy.
James Walker
James Walker is a partner with Strategy& based in London. He leads the firm’s demand analytics practice in Europe, and the Consumer Insight Market Analytics Center of Excellence for Europe, the Middle East, and Africa. His expertise covers a number of industries, including consumer packaged goods, pharma, retail, e-commerce, financial services, and telecommunications.
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