The hype surrounding “Big Data” does businesses a disservice by making it all look much too easy.
James Walker
James Walker is a partner with Strategy& based in London. He leads the firm’s demand analytics practice in Europe, and the Consumer Insight Market Analytics Center of Excellence for Europe, the Middle East, and Africa. His expertise covers a number of industries, including consumer packaged goods, pharma, retail, e-commerce, financial services, and telecommunications.
Latest Posts and Articles
Arbitrarily slashed prices don’t necessarily win greater wallet share. Retailers need to bring ecosystem thinking to the store...
Data can be your secret weapon, but using it effectively is much more about processes and people than about tools.
What about DAC? - The challenges of scaling carbon capture are (conveniently) left out of the article and...
Adverse effects of "green" methane - Although producing methane can be from renewable sources, the effects...
Interior fit out company in Dubai - Points mention in your blog are very surprising. I agree that Color,...
Thanks for going in so much - Thanks for going in so much detail. ...
Its good initiative in - Its good initiative in helping people in better way. ...