James Walker is a partner with Strategy& based in London. He leads the ﬁrm’s demand analytics practice in Europe, and the Consumer Insight Market Analytics Center of Excellence for Europe, the Middle East, and Africa. His expertise covers a number of industries, including consumer packaged goods, pharma, retail, e-commerce, ﬁnancial services, and telecommunications.
Arbitrarily slashed prices don’t necessarily win greater wallet share. Retailers need to bring ecosystem thinking to the store...
Data can be your secret weapon, but using it effectively is much more about processes and people than about tools.