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Juan Ma

Adjunct Professor of Strategy

Biography

Juan Ma is an Adjunct Professor of Strategy at INSEAD. Her research tackles institutional distrust, the collective distrust in business institutions due to rampant rent-seeking and corruption, as well as its implications on firm behaviour. Using emerging economies as an empirical window, one stream of her work tackles product market failures, examining the collective scepticism and distrust in product market institutions in the context of product safety scandals. Another stream of her work studies institutional corruption in financial markets, with a focus on the rent-seeking behaviour of board directors and securities regulators. Professor Ma’s work has been published in reputed academic journals, including the Strategic Management Journal, and cited by media outlets including the Financial Times and Forbes.

Professor Ma earned a doctorate in Business Administration with a specialisation in Strategy from Harvard University, and received the Wyss Award for outstanding doctoral dissertation in business administration, as well as the Weiss Family Program Fund for outstanding research in development economics. She holds a bachelor degree in Business Economics from the University of Toronto, and in 2011, received the Governor General’s Silver Medal.

Professor Ma is a global competitiveness advisor to companies across the world, as well as governments and non-profit organisations including Industry Canada and the Department of Foreign Affairs and International Trade (DFAIT) Canada. Before pursuing her doctorate, she advised DFAIT Canada as an economist.

Professor Ma was born in Nanjing, China, and speaks English, Mandarin, and Cantonese.

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Why Advertising Safety Isn’t Safe

Providing information that signals safety or quality may have a negative impact on sales, if it draws consumers’ attention to product safety risks.