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Karan Girotra

Biography

Karan Girotra is a Professor at Cornell Tech and in the Johnson School at Cornell University. Previously he was a Professor of Technology and Operations Management at INSEAD and Author of the Risk-Driven Business Model. Karan’s research has examined how new business models are disrupting centuries-old ways of doing things while creating game changing opportunities for business, society and governments. He has looked extensively at new business models in clean transportation, retailing, urban living and sustainable sourcing.

Karan engages actively with practitioners and policy makers. He is a regular contributor to the Harvard Business Review and a frequent TV and radio guest having appeared on CNBC, First Business News and many widely syndicated radio shows. He has given Keynote addresses at the World Knowledge Forum and for corporations such as McKinsey, Johnson and Johnson, Medtronic, ABB, Bayer, amongst others.

In addition to his academic work, Karan was one of the founders of Terrapass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. He continues to actively engage with startups as an

advisor, investor and mentor.

Karan blogs at the Harvard Business Review bloggers network.

You can read case studies by Karan here.
 

Latest posts

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Operations

Designing Deals to Improve Demand Forecasts

Why supply chain partners rarely collaborate to reduce demand uncertainty, and what can be done.

Operations

Unpacking the Amazon-Whole Foods Deal

Even if Jeff Bezos’s gambit succeeds, there is still cause for concern.

Operations

Rethinking Resilience in Global Supply Chains

Attempts to diversify may make supply chain disruptions more damaging when they occur.
1 comment

Marketing

Welcome to the Social Media Shopping Mall

The future of e-commerce belongs to social apps like China’s WeChat. Here’s how brands can start preparing.

Operations

How Bike Sharing Could Become Mainstream

Bike sharing could scale up enough to make a real impact on urban air pollution and plug public transport gaps.

Entrepreneurship

Geolocation is Changing the Retail Business Model Yet Again

And maybe that’s why Amazon is moving into bricks-and-mortar.

Entrepreneurship

Car Dealerships Are a Bad Deal for Customers

The car dealership model no longer provides the value it once did. Letting market forces prevail is what’s best for customers.
10 comments

Entrepreneurship

Ceaseless Innovation

Amazon’s latest reinvention demonstrates its ability to constantly challenge its business model.

Entrepreneurship

At Last, a New Business Model for Tesla

Two weeks back, Tesla Motors, the company behind the Tesla Model S, arguably the most promising all-electric challenger to the century-long domination of fossil-fuel cars, announced an innovative switching station based infrastructure that would bring its flagship product one step closer to being the first all-electric no-compromises luxury sedan.
2 comments

Economics & Finance

Extreme Focus and the Success of Germany’s Mittelstand

In a recent post on Harvard Business Review bloggers network, we discuss the extreme focus business model of Germany’s famed Mittlestand:
2 comments

Economics & Finance

Business Model Innovation: The Gift that Keeps Giving

In a recent blog post on the Harvard Business Review bloggers network, we discuss the sustainability of the advantage that come from innovating the business model. With the Winter holiday shopping season, fashion apparel retailer Zara has been the focus of media attention — the New York Times recently profiled the innovative fast fashion business model pioneered by Zara, while Elizabeth Cline’s book on the costs of fast fashion has climbed up the sales charts.

Operations

Outclassing Sourcing Champions

With increasing specialization, technological complexity, and globalization, firms now buy a long list of products and services from many outside providers. In industries like automobiles, consumer electronics and retail, reliably sourcing a multitude of products from supply chain partners is the key to success.

Entrepreneurship

Generating New Business Opportunities

Over the last 2 weeks, I have been teaching a newly developed INSEAD MBA course on Identifying New Business Opportunities (INBO). The class is structured as a hands on experiential workshop that combines three novel approaches to Innovation/Entrepreneurship: Business Model Innovation, Idea Tournaments and Lean Startups/Discovery Driven Planning.

Entrepreneurship

SXSW: INSEAD @ South by Southwest

The 2012 edition of the South by Southwest conference (SWSX) wrapped up in Austin last week. Over the last years, this has become one of hottest stops on the startup circuit, earning a reputation as the biggest breeding ground for new ideas and creative technologies– notably, both foursquare and twitter catapulted to the big leagues after they presented early versions at SWSX.

Entrepreneurship

The Henry Ford of Cardiac Surgery

Cardiac surgery is a sophisticated, dangerous and delicate procedure; but an Indian surgeon and his hospital group have successfully transformed it into a factory style mass operation, bringing high quality care to the many millions who could never before afford it. Dr. Devi Shetty’s Bangalore based flagship, 1,000-bed Narayana Hrudayalaya Hospital, charges $2,000, on average, for open-heart surgery, compared with hospitals in the U.S. that are paid between $20,000 and $100,000, depending on the complexity of the surgery.
1 comment

Entrepreneurship

The Renaissance Innovator joins the INSEAD bloggers network!

From today, our blog,The Renaissance Innovator, is part of the official INSEAD bloggers network. So if you arrived here through the INSEAD blog, Welcome to our blog and read on for what this blog is about. For our loyal regular readers, nothing changes, you can read our blog posts exactly as you did before, and we’d also recommend checking out some of the other excellent posts on the INSEAD blog.

Entrepreneurship

Changing the Way People Give…

The world is full of problems– poverty, malnutrition, medical access, climate change, natural disasters, etc. It is also full of many tenacious do-gooders with solutions, and thankfully many generous souls who would like to financially support these do-gooders. Unfortunately, the “marketplace” that matches the do-gooders with solutions is what economists would call very inefficient, that is many matches that are in the interest of everyone involved are not made.

Entrepreneurship

A New Model for Gifts!

Christmas is in the air and I am sure many of you have been buying gifts for your loved ones. Not to be the Grinch– but there is strong empirical evidence that shows that gift-giving destroys a third of gift value. Gift-receivers on average, value gifts a third less than what the gift giver paid for it! Essentially, gifts are really inefficient ways to show you care. But, a startup conceived and developed in one of our classes on renaissance innovation has an elegant solution to offer.