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Rajeev Singh-Morales

Manuel Sosa

Professor of Technology and Operations Management

Biography

Manuel E. Sosa is a Professor of Technology and Operations Management and the Director of the Heinrich and Esther Baumann–Steiner Fund for Creativity and Business at INSEAD. He received a BS degree in Mechanical Engineering from Universidad Simón Bolívar (Caracas, Venezuela) and an SM and a PhD degrees in Mechanical Engineering from the Massachusetts Institute of Technology (MIT). He directs the Design Thinking and Creativity for Business Programme.

Professor Sosa's research efforts are applied to improving product development systems. He is particularly interested in studying coordination and innovation networks in complex product and software development organisations.

Professor Sosa teaches in the MBA, PhD and Executive Education programmes covering topics related to innovation and operations management. His teaching achievements include the development of a programme with the Art Center College of Design (Pasadena, California) to integrate business and design disciplines for successful product development.

His professional experience includes systems engineering in the petrochemical industry and development and deployment of computer-aided engineering software applications.

Latest posts

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Operations

Do Unconventional Offices Promote Creativity?

M. Sosa, S. Lee

It is widely assumed that unconventionally-designed offices stimulate creativity. But that isn’t always the case – sometimes they may even impede innovation.
1 comment

Operations

How Online Product Reviews Affect Market Share

H. Cho, M. Sosa, S. Hasija

To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.
4 comments

Operations

How the SDGs Can Change Your Organisation, From the Inside Out

A Atasu, M Sosa, L Van Wassenhove

Put the framework at the heart of your sustainability strategy. Start by using it to audit your internal resources.
2 comments

Entrepreneurship

Reconceiving Innovation for Covid-19

Manuel Sosa

Covid-19 is an opportunity for businesses to build a new normal that is more human-centric, imaginative and agile.
2 comments

Career

Why Should You Work With a Creative Star?

M. Sosa, J. Mihm, H. Liu

Collaborating with creative stars can make you more creative and help unlock your star potential.

Leadership & Organisations

How Organisations Can Cultivate Innovation Catalysts

The most innovative leaders possess special skills that cannot be entirely taught. But they can be learnt.

Strategy

A Matchmaker for Public-Private Partnerships

Manuel Sosa

Collaborations between dissimilar organisations can benefit from the involvement of neutral third parties.
1 comment

Entrepreneurship

The Science Behind Great Product Design

Companies that produce highly user-friendly and innovative products are those that know how to mix functionality with design.
2 comments

Entrepreneurship

Design-Led Innovation in the Public Sector

Concierges, cuddly toys and a chilled-out vibe: Welcome to the innovation-driven government agency.

Entrepreneurship

An Innovation Reinvention for Incumbents

Established firms do not have to develop innovative capabilities entirely from scratch. By following a path blazed by designers, they can develop homegrown innovation processes and a culture of creative thinking.

Entrepreneurship

The Innovative Organisation: Learning From Design Firms

The world’s top design firms have innovation down to almost a science. For traditional incumbents looking to build innovative capabilities, design can be the ideal catalyst.

Leadership & Organisations

Assembling A Creative Team

A shared history of creative interactions can be the key to unleash innovation.