Transferability of core brand propositions, deep understanding of local markets and the ability to celebrate their origins and...
Martin Roll is an experienced global business & brand strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and global family-owned businesses on how to build and manage strong, global brands as well as the leadership of high-performing, marketing-oriented businesses in a connected and fast-paced, digitalized world.
Martin Roll is CEO of Martin Roll Company and brings with him more than 25 years of C-suite counselling experience.
He is very experienced in engaging and advising clients at all management levels from business owners and C-suite leaders to functional staff across multiple industries and cultures. He is an advisor to several global boards and prominent business families.
Martin Roll is a member of the global Advisory Council of Welspun Group (India), a Senior Advisor to Cocoon Capital (Singapore) and has been a Senior Advisor to McKinsey & Company.
He is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. He teaches MBA, EMBA and Executive Education programmes at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD, ESSEC and other global business schools.
Martin Roll has lived in Asia for two decades and serve clients on all continents. He is INSEAD MBA 99’D.
Specialities: Leadership, Strategy, Innovation, Change & Transformations, Digital Transformation, Branding, Marketing, Business Family Transformation & Transition, Business Coaching, C-level Mentoring, Business Consulting, Asia, China & Emerging Markets.
A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital...
In a merger or acquisition, brands sometimes become one, but often remain separate. How should leaders decide which way to go?
Boards should guide branding, but they should also be making it the job of everyone in the organisation.