Transferability of core brand propositions, deep understanding of local markets and the ability to celebrate their origins and...
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Value innovation is the cornerstone of new market creation.
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Martin Roll
Business & Brand Strategist, Martin Roll Company
Martin Roll is a business and brand strategist, and the founder of Martin Roll Company. A facilitator and mentor to business owners, leaders and management teams, he provides advisory and guidance on leadership; strategy and execution; and how to build high-performing, enduring brand-driven businesses and global, marketing-oriented organisations.
Martin Roll is very experienced in engaging and advising clients at all management levels from business owners and C-suite leaders to functional staff across multiple industries and cultures.
Martin Roll is a Senior Advisor to McKinsey & Company.
Martin Roll delivers the combined value of an experienced international business strategist and senior advisor to corporate boards and marketing executives of the world’s largest companies including many corporations in Asia. He is also a senior advisor to several business families, and has extensive insights and management experiences related to family-owned enterprises.
Martin Roll (INSEAD MBA ’99D) is a speaker and presenter at leading global conferences and executive meetings, as well as a moderator of global conferences, panel discussions and roundtables. He teaches MBA, EMBA and Executive Education programmes at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD, CEIBS and other global business schools.
Martin Roll is the author of global bestseller Asian Brand Strategy (Updated edition July 2015), a prolific management writer, and a regular commentator in global media.
Specialities: Branding, Marketing, Strategy, Leadership, Change & Transformations, Business Family Transition, Business Coaching, Asia & Emerging Markets.
Latest Posts and Articles
Sustainability is becoming a strategic differentiator for brands. If leveraged properly it can be transformational.
A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital...
Consistent global positioning is the cornerstone of any successful global brand growth strategy. Without it brands risk...
Successful global brand management is a balancing act between local level aspirations and international strategic vision.
In a merger or acquisition, brands sometimes become one, but often remain separate. How should leaders decide which way to go?
Boards should guide branding, but they should also be making it the job of everyone in the organisation.
A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times...
The soft and firm approach - On the flip side, there are some people who are always the victim. No this is...
This article does not answer - This article does not answer the very question it raises in its title. It is...
MBA LEVEL PROFESSOR - HARVARD MBA GRADUATE in Sorrel's class - Sir Martin is glib and self-deprecating...
DIRECTOR AT NGO - Marketing is evolving to ego-marketing thru what brands will touch their buyers with the...
Ms - The challenge is indeed great for dual career couples. So great indeed, that sometimes it becomes all...