Transferability of core brand propositions, deep understanding of local markets and the ability to celebrate their origins and...
Martin Roll
Business & Brand Strategist, Martin Roll Company
Martin Roll is an experienced global business & brand strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and global family-owned businesses on how to build and manage strong, global brands as well as the leadership of high-performing, marketing-oriented businesses in a connected and fast-paced, digitalized world.
Martin Roll is CEO of Martin Roll Company and brings with him more than 25 years of C-suite counselling experience.
He is very experienced in engaging and advising clients at all management levels from business owners and C-suite leaders to functional staff across multiple industries and cultures. He is an advisor to several global boards and prominent business families.
Martin Roll is a Distinguished Fellow and an Entrepreneur in Residence at INSEAD.
Martin Roll is a member of the global Advisory Council of Welspun Group (India), a Senior Advisor to Cocoon Capital (Singapore) and has been a Senior Advisor to McKinsey & Company.
He is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. He teaches MBA, EMBA and Executive Education programmes at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD, ESSEC and other global business schools.
Martin Roll is the author of global bestseller Asian Brand Strategy (Updated edition 2015), co-author of The Future of Branding and writing on a new book Family Business Strategy.
Martin Roll has lived in Asia for two decades and serve clients on all continents. He is INSEAD MBA 99’D.
Specialities: Leadership, Strategy, Innovation, Change & Transformations, Digital Transformation, Branding, Marketing, Business Family Transformation & Transition, Business Coaching, C-level Mentoring, Business Consulting, Asia, China & Emerging Markets.
Latest Posts and Articles
Sustainability is becoming a strategic differentiator for brands. If leveraged properly it can be transformational.
A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital...
Consistent global positioning is the cornerstone of any successful global brand growth strategy. Without it brands risk...
Successful global brand management is a balancing act between local level aspirations and international strategic vision.
In a merger or acquisition, brands sometimes become one, but often remain separate. How should leaders decide which way to go?
Boards should guide branding, but they should also be making it the job of everyone in the organisation.
A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times...
VP - TY
Insightful and inciting :) - The author certainly stirs up a few things with both the title and the...
Exactly - I agree strongly with Nick's statement that it's highly likely that lack of PM or difficulty...
CEO - I feel you are correct on many of the points brought up. As a life long corporate executive and...
It's so weird because for the - It's so weird because for the pandemic has actually forced me to rethink a...