Instead of bickering about the superiority of specialists or generalists, why not recognise that creative strategies involve...
Michaël Bikard is an Assistant Professor of Strategy at INSEAD. He researches how individuals and firms use new knowledge as a source of competitive advantage. For example, what are the drivers of scientific advances? Under which conditions are firms and individuals able to exploit opportunities emerging from those advances? To find the answers to those questions, he takes advantage of "natural experiments." For example, he developed a new method that uses simultaneous discoveries in science in order to conduct the first “twin studies” of new knowledge.
His work has been published in leading management journals including the Administrative Science Quarterly, Management Science, and Organisation Science. His research has also received a number of awards, including first place in the MIT Sloan Doctoral Research Forum, the MIT Energy Fellowship, the Kauffman Dissertation Fellowship, the J Robert Beyster Fellowship and an NSF SBE Doctoral Dissertation Research Improvement Grant.
Before joining INSEAD, Michaël was on the faculty of the London Business School. He completed his PhD at MIT Sloan in the Technological Innovation, Entrepreneurship and Strategic Management group.
Which companies and industries seem to be getting it right, and which are floundering?
Innovators can improve their performance by paying attention to academic science.