
A major randomized controlled trial finds that nutrition labels help healthier foods but do not hurt junk foods, leading to a...
Paulo Albuquerque is an Associate Professor of Marketing at INSEAD. He holds a Ph.D. in Management from the UCLA Anderson School of Management. Before joining the Ph.D. program, Paulo worked for 3 years at Warner Lambert Portugal, as product manager and trade marketing manager, involved with the management of brands such as Listerine, Trident, and Halls. He was an Associate Professor of Marketing and the Faculty Director of the MBA program at the Simon Business School, University of Rochester, where he lectured the marketing core and the distribution channels elective class for 8 years. He was in the teaching honor roll multiple times and won the best teaching award twice, in 2012 and 2013.
Paulo’s research interests include several marketing areas, including firm decisions to introduce new products, how products are adopted and sales spread over different markets, and consumer decisions to search and purchase products online. This diverse research has appeared in several top marketing academic journals, such as Marketing Science, Journal of Marketing Research, and Management Science. His recent projects used data from some of the most known firms and products, for example, Amazon.com and Hewlett-Packard. He is currently studying the role that social media has in political races and how much and for how long consumers use products, using data from the online games industry and the popular game World of Warcraft as an example.
A major randomized controlled trial finds that nutrition labels help healthier foods but do not hurt junk foods, leading to a...
Sellers should focus less on cultivating a forest of positive reviews, and more on the state of each tree.
How companies can use five levers to regulate online user engagement over time.
Marketers and parents both have a role to play in combating the global childhood obesity crisis.
Making sure customers are familiar with your products is essential, but so is a strong dose of occasional novelty.
The Healthcare Management Initiative at INSEAD was founded on the belief that many of the systemic challenges of the healthcare...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
Web Development Company - Thanks for sharing such a useful article.
Founder - Fully agree that this is a helpful framework. ...
Certainly agree with those - Certainly agree with those points, Matt. What I've observed with my clients...
Well put, Jeff. My hope is - Well put, Jeff. My hope is that those who have a sincere intention to do right...
Balancing social and financial targets in new business models - At the end, any organization should have a...