Paulo Albuquerque

Paulo Albuquerque is an Associate Professor of Marketing at INSEAD. He holds a Ph.D. in Management from the UCLA Anderson School of Management. Before joining the Ph.D. program, Paulo worked for 3 years at Warner Lambert Portugal, as product manager and trade marketing manager, involved with the management of brands such as Listerine, Trident, and Halls. He was an Associate Professor of Marketing and the Faculty Director of the MBA program at the Simon Business School, University of Rochester, where he lectured the marketing core and the distribution channels elective class for 8 years. He was in the teaching honor roll multiple times and won the best teaching award twice, in 2012 and 2013.

Paulo’s research interests include several marketing areas, including firm decisions to introduce new products, how products are adopted and sales spread over different markets, and consumer decisions to search and purchase products online. This diverse research has appeared in several top marketing academic journals, such as Marketing Science, Journal of Marketing Research, and Management Science. His recent projects used data from some of the most known firms and products, for example, Amazon.com and Hewlett-Packard. He is currently studying the role that social media has in political races and how much and for how long consumers use products, using data from the online games industry and the popular game World of Warcraft as an example.

• paulo.albuquerque@insead.edu