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Renée Mauborgne

Affiliate Professor of Strategy

Biography

Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD. She is also the Co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. She is the co-author of the recently released book, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs (Harvard Business Review Press, May 2023) and the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift.

In 2023 Mauborgne along with her colleague Chan Kim were honored as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication for the global impact of their far-reaching body of research and ideas. And in 2019, Mauborgne along with her colleague W. Chan Kim were named the most influential management thinkers in the world by Thinkers50. She is the first woman ever to secure the top spot as the world’s most influential management thinker.

To date, blue ocean strategy and blue ocean shift teaching materials have been adopted by nearly 3,000 universities across the globe. In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most influential and innovative articles published in Harvard Business Review over the last 100 years.

Mauborgne has published numerous articles in academic and managerial journals including Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review and MIT Sloan Management Review as well as articles in The Wall Street Journal, The New York Times, and The Financial Times, among others.

She is the recipient of numerous academic and management awards including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, the Eldridge Haynes Prize for the best original paper by Academy of International Business, among others.

To learn more, visit blueoceanstrategy.com.

Latest posts

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Strategy

A Nondisruptive Approach to the Environment

W. C. Kim, R. Mauborgne, M. Ji

Companies can help the transition to a greener economy without sacrificing their financial interests.

Strategy

Five Key Insights for Positive-Sum Innovation

W. C. Kim, R. Mauborgne

With the right tools, businesses can innovate and achieve growth without negatively impacting society.

Strategy

An Alternative Path to Innovation and Growth

W. C. Kim, R. Mauborgne

How leaders can innovate and achieve growth without displacing industries, companies or jobs.

Strategy

Creating Your Blue Ocean Through Noncustomer Analysis

W. C. Kim, R. Mauborgne, M. Ji

Adopting a blue ocean perspective can allow you to reach beyond your existing industry’s customers.

Strategy

The Rising Importance of Value Innovation for Creating New Growth

W. C. Kim, R. Mauborgne, M. Ji

With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.

Strategy

A Blue Ocean Compass for Your Post-Covid Strategy

W. C. Kim, R. Mauborgne, M. Ji

Four questions to help you rethink industry logic and existing practices to prepare for a powerful comeback.
2 comments

Strategy

How to Be a Blue Ocean Strategist in the Post-Pandemic World

W. C. Kim, R. Mauborgne, M. Ji

A blue ocean mindset uncovers hidden opportunities amid the Covid-era economic crisis.
2 comments

Strategy

Why Tech Innovation Isn’t the Answer Everyone Thinks It Is

W. C. Kim, R. Mauborgne

Value innovation is the cornerstone of new market creation.
4 comments

Strategy

Business as a Force for Good: A Blue Ocean Perspective

W. C. Kim, R. Mauborgne

How to shift from dividing to expanding the economic pie.
2 comments

Strategy

Is Amazon Dooming Retailers or Are Retailers Dooming Themselves?

W. C. Kim, R. Mauborgne

Retailers are focused on competing instead of creating.
2 comments

Strategy

What It Takes to Shift From Competing to Creating

W. C. Kim, R. Mauborgne

Why non-disruptive creation is as important as disruption in seizing new growth.
1 comment

Strategy

Three Steps Towards Market Domination

W. C. Kim, R. Mauborgne

The market dynamics of value innovation.
5 comments