Revenue-based loyalty programmes yield better profits, but consumers don’t have to be on the losing end.
So Yeon Chun
So Yeon Chun is an INSEAD Associate Professor of Technology and Operations Management. Prior to joining INSEAD, Professor Chun was a faculty at Georgetown University.
Professor Chun’s data-driven research focuses on the operations and marketing interface with consumer loyalty reward programmes (consumer choices, point currencies, customer lifetime values and behaviour experiments), revenue management (pricing and forecasting) and risk management (risk measures, portfolio optimisation) with applications to retail, transportation, finance and hospitality industries. Her interdisciplinary research has appeared in top academic journals in operations and marketing. She also holds several industry patents for demand analysis and decision support systems.
Professor Chun has been teaching business analytics courses such as Business Statistics, Probability, Statistical Method and Time Series. At INSEAD she is teaching the Analytics for Retail and Travel (ART) MBA course and PhD courses on Fundamentals of Operations/Empirical Research Methods for Operations.
Professor Chun holds a PhD in Operations Research, a MS in Applied Statistics from the School of Industrial and Systems Engineering at the Georgia Institute of Technology.