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Benjamin Kessler

Biography

Benjamin Kessler is a research communications and outreach officer at George Mason University School of Business. He was the managing editor of INSEAD Knowledge.

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Responsibility

Bringing DEI into the Core of Our Institutions

M. Akinola, Z. Kinias, M. Norton, B. Kessler

Implementing DEI concepts effectively in business-school classrooms requires support from both institutions and the wider community.

Marketing

The Neuroscience of Eating

B. Kessler, H. Plassmann

An entire biological ecosystem – encompassing complex connections between our gut and brain – underpins our daily food choices.
2 comments

Responsibility

Nudging Kids to Their Highest Potential

H. Plassmann, B. Kessler

How a top global NGO uses behavioural science to support parents and educators in some of the most challenging contexts.
1 comment

Responsibility

All Hands on Deck for the Circular Economy

B. Kessler, L. Van Wassenhove

The key to achieving zero-waste is a systems approach where all stakeholders – including academics – work together to the same ends.

Entrepreneurship

Who’s Afraid of the Experience Economy?

Benjamin Kessler

Great brand experiences drive better business outcomes, during the pandemic and beyond.
1 comment

Strategy

Scorched-Earth Strategic Thinking for Covid Times

“Disrupt yourself first” is so five years ago. The new motto is “Burn your company to the ground then rebuild it.”

Leadership & Organisations

How Ready Are You for the Work-from-Anywhere Era?

Benjamin Kessler

Advice from academics and practitioners who are well-versed in the remote working paradigm.
1 comment

Leadership & Organisations

How Netflix Finds Innovation on the Edge of Chaos

Benjamin Kessler

How did a DVD-by-mail company transform itself into a leading global entertainment brand? By rejecting mediocrity, embracing negative feedback and turning hierarchy on its head.
4 comments

Economics & Finance

What’s Behind the Rising Inequality of Everything?

B. Kessler, M. Olsen

However you parse the data, capitalism increasingly appears to disproportionately benefit the very top performers.
7 comments

Strategy

Global Strategy for a De-globalising World

Benjamin Kessler

The world may not be as flat as it once was, but global business strategy is, if anything, a more urgent priority than before.
1 comment

Leadership & Organisations

The Two Faces of Leadership

Benjamin Kessler

It’s not only what leaders do in the spotlight that counts. Great leaders also know how to manage the organisational machinery behind the scenes.
1 comment

Leadership & Organisations

Battling ‘Covid-19 Brain’

H. Plassmann, B. Kessler

Here’s the science on how stressful events like Covid-19 take a toll on the best of us.
1 comment