Value innovation is the cornerstone of new market creation.
Yue Wu is Assistant Professor of Marketing in Katz Graduate School of Business, University of Pittsburgh. Yue received his PhD degree in Marketing from INSEAD in 2016. He also holds a BEng degree in Computer Science and Technology (Yao Class) from Tsinghua University (China) and a MSc degree in Operations Management from Singapore Management University.
Yue’s primary research interests involve online platforms, digital marketing, regulations, corporate social responsibility, information asymmetry, competitive strategy. Yue is especially interested in modeling marketing phenomena and providing both descriptive and normative insights to firms and policymakers. Yue’s teaching interests include Digital Marketing, Social Media Marketing, Marketing Models, and Pricing.