Marketing & Advertising |
Pierre Chandon, The L’Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD & Director of the INSEAD-Sorbonne Behavioural Lab

To increase public health and food company margins, food marketers must realise size and pleasure are not correlated—at least when it comes to food.

Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence.

Strategy |

Family-owned companies have entrenched cultures and values. Outsiders are needed to balance such firms, but they must tread very carefully.

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