Marketing & Advertising |
Amitava Chattopadhyay, INSEAD Professor of Marketing and The GlaxoSmithKline Chaired Professor of Corporate Innovation

It is shocking that companies do not seem to recognise the profound influence logos can have.

Entrepreneurship & Innovation |

When it comes to collaborating on something new, secrecy and tension can ruin a beautiful partnership.

Pushy customer service representatives trying to drastically alter the decisions of consumers can end up being a costly headache.

A close look at certain aspects of your company’s procedures could prevent a minor incident turning into a full-blown disaster.

A universally accepted standard for brand valuation is an urgent need in a business world increasingly driven by intangibles.

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Your unusual trait may be acceptable, even endearing, in some contexts, but in others it could place you at professional risk.