Marketing & Advertising |
Martin Roll, Business and Brand Strategist, Founder of Martin Roll Company (INSEAD MBA ‘99D)

Organisations that want to become customer-centric must shift their focus from tools towards people in the organisation in order to get employees thinking like their customers.

An innovative content platform is starting to put the world’s most advanced agricultural data into the hands of its poorest...

Business & Finance |

We don’t trust salespeople because they are mostly obsessed with satisfying their own interests, not the customer’s. This must change.

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Leaders may find it tempting to wage ambitious crusades for personal reward, but eventually their troops can turn on them....