Is it time for a CEO school to train leaders for the top job or is it even a profession one can be schooled in?

Healthcare |

Basing marketing strategies on relationships with doctors won’t suffice anymore. Sea changes in the pharmaceutical industry are prompting a total rewrite of the marketing playbook.

Marketing & Advertising |

The democratisation of the Internet has led to the emergence of influencers who sometimes have more followers, reach and influence than brands themselves. How can luxury brands manage and engage with such influencers?

On-line forums of angry stakeholders have the power to destroy a unit of a multinational firm. Is anyone at your company...

Trending on Knowledge