Entrepreneurship & Innovation |
Markus Christen, INSEAD Associate Professor of Marketing, and Benjamin Kessler, Web Editor

Every so often, an innovative product fails to achieve widespread adoption because companies don’t connect the dots for consumers.

The launch of Apple Pay is tipped to make a profound impact on the payments industry in the United States and potentially...

Leadership & Management |

Most employees are going through the motions at their jobs. To re-engage them, leaders must translate organisational objectives into meaningful aims.

Marketing & Advertising |

Newly rich Russian and Chinese consumers have kept the luxury sector buoyant in recent years. Will these markets continue to be the lands of opportunity for luxury brands as the world turns against Russia and the Chinese leaders enforce their anti...

Basing marketing strategies on relationships with doctors won’t suffice anymore. Sea changes in the pharmaceutical industry are...

Is it time for a CEO school to train leaders for the top job or is it even a profession one can be schooled in?

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