INSEAD Knowledge

Entrepreneurship

Neuroscience-Based Product Innovation: Hype or Hope?

Hilke Plassmann, INSEAD Associate Professor of Marketing; Aiqing Ling, INSEAD PhD Student; and Benjamin Kessler, Asia Editor and Digital Manager

AI and Big Data allow innovators to leverage neuroscientific knowledge at scale to untapped markets.
Leadership & Organisations

Are You on a Collision Course with a Workplace Rival?

Henning Piezunka, INSEAD Assistant Professor of Entrepreneurship and Family Enterprise; Wonjae Lee, Korea Advanced Institute of Science and Technology; Richard Haynes, Commodity Futures Trading Commission; and Matthew S. Bothner, ESMT Berlin

Data from Formula 1 crashes explain how high-stakes collisions with rivals happen.
Entrepreneurship

ZhongAn’s Micropremium Model: The Future of Insurance?

Karel Cool, INSEAD Professor of Strategic Management; Christophe Angoulvant, Senior Partner and Global Head of Insurance at Roland Berger; and Brian Rogers, Research Editor, Swiss Re Institute

With scale, Chinese online insurer ZhongAn has created a market where there was none before.
Economics & Finance

No End in Sight for the “New Normal” in Monetary Policy

Antonio Fatás, INSEAD Professor of Economics

Getting out of a low inflation environment is proving much harder than what we thought.
Leadership & Organisations

What Can Be Done About Bullies at Work?

Manfred Kets de Vries, INSEAD Distinguished Clinical Professor of Leadership Development & Organisational Change

Stamping out bullying is an uphill battle for everyone involved.

Who Benefits From Transparent Pricing?

The American steel industry provides a case study on the effects of price disclosure.

CEOs Should Be Chief Enablement Officers

Leadership is about energising people rather than issuing orders.

Cultural Brokers Boost the Creative Performance of Diverse Teams

Multicultural individuals often play a key role in bridging cultural worlds.

The Status Quo Isn’t Working for Two-Career Couples

Dual-career coupledom doesn’t have to be a zero-sum game. But outdated talent management programmes often twist it into one.

Gender Balance: Moving From Awareness to Action

A clear-eyed, nuanced organisational perspective can strengthen employee engagement and galvanise change.

Selling Kids on Healthy Eating

Marketers and parents both have a role to play in combating the global childhood obesity crisis.

Zoe Kinias

Social Support Sets Women Up for Success at Work

Organisations are investing heavily to level the playing field for professional women, but they...

Antoine Tirard

The 4 Es of Successful Career Transitions

A navigational framework to take ownership of your career.

Patrick 'Mad' Mork

How Marketing Can Help Tech Start-Ups Survive

Fewer start-ups would fail if marketers had a bigger say in the 4 Ps of the marketing mix.

Trending on Knowledge

Ryanair: A Role Model for Europe’s Banks

The industry sorely needs a low-margin, high-volume business model relentlessly focused on long-term value creation.

Giving Workers Equal Representation on the Board

Germany’s unique, consensus-based system of corporate governance demonstrates how society’s demands shape business culture.

Three Factors for Happiness at Work

Consider these questions before you embark on a career.

Are You Addicted to Power?

The design of firms fosters power intoxication in their leaders.

Impact Investing Comes Into Its Own

A discussion with Kevin Lu, Chairman for Asia at Partners Group and Distinguished Fellow at INSEAD’s GPEI.

Finding Your Path in Tech Marketing

What you need to know when evaluating marketing career options in the start-up world.

Three Ways to Make Your Organisation Agile

Your competition is no longer who it used to be.

Why Negotiators Should Lose Sometimes

Lose a battle to win the war.