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A brown rabbit in a magician's hat.

Culture alignment requires honest analysis of what’s really going on. Focusing on the structures in the middle, not just messaging from the top, can help.

ai marketing concepual image

The technology is helping marketers go beyond traditional segmentation strategies to deliver truly individualised experiences across a dynamic population.

An orange paper plane flying.

To succeed, organisations need to balance experimentation with integration and long-term value creation.

lights depicting high speed of tech industry

A manager’s guide to thriving in a world driven by tech.

Sign of tariffs turmoil

Building slack and adopting a just-in-case approach can help Asian firms address ongoing economic uncertainty.

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Strategy

Aligning Strategy and Culture: The Magic Is in the Middle

Charles Galunic

Culture alignment requires honest analysis of what’s really going on. Focusing on the structures in the middle, not just messaging from the top, can help.

Marketing

How GenAI Is Driving Personalised Marketing in the UAE

D. Starobogatov, W. Ulaga

The technology is helping marketers go beyond traditional segmentation strategies to deliver truly individualised experiences across a dynamic population.
1 comment

Entrepreneurship

Why Open Innovation Often Fails to Scale

INSEAD Knowledge

To succeed, organisations need to balance experimentation with integration and long-term value creation.

Leadership & Organisations

What’s Different About Working in Tech?

M. Gonzalez, P. Puranam

A manager’s guide to thriving in a world driven by tech.

Economics & Finance

Tariffs and Turmoil: Negotiating the New World Order

S. Hasija, P. Dutt

Building slack and adopting a just-in-case approach can help Asian firms address ongoing economic uncertainty.

Leadership & Organisations

How Leaders Can Have Effective Conversations

N. Klein, E. Gattegno

Share the mic, skip the past and stay professional.

Career

Four Mindsets That Undermine Workplace Well-Being Initiatives

Enoch Li

A simple shift in thinking can help you implement more effective strategies – and prevent you from sabotaging your good intentions.

Economics & Finance

INSEAD Insights: Secrets, Innovations and Alcohol

Lily Fang

New research on radical innovations, trade secrets, business-related drinking culture and more.

Leadership & Organisations

The Leadership Blind Spots That Frustrate Executive Teams

Manfred F.R. Kets de Vries

Even highly capable leaders can alienate peers thanks to habits they barely notice themselves.
1 comment

Marketing

What Happens When You Actually Listen to Customers

Rupali Kaul

No surprise that your business tends to improve. What’s surprising is that customers you don’t survey are also likely to be impressed.

Responsibility

How On‑Demand AI Assistance Undermines Learning

S. Poulidis, H. Bastani, O. Bastani

Giving learners on‑demand AI assistance can erode practice, productive struggle and long‑term skill growth – even when they know it harms their learning.

Leadership & Organisations

The Courage to Tackle Fear as A Leader

Alexandra Roulet

“Courage is not the absence of fear, but rather the assessment that something else is more important than fear.” – Franklin D. Roosevelt

Leadership & Organisations

What’s Different About Working in Tech?

M. Gonzalez, P. Puranam

A manager’s guide to thriving in a world driven by tech.

Leadership & Organisations

How Leaders Can Have Effective Conversations

N. Klein, E. Gattegno

Share the mic, skip the past and stay professional.

Career

Four Mindsets That Undermine Workplace Well-Being Initiatives

Enoch Li

A simple shift in thinking can help you implement more effective strategies – and prevent you from sabotaging your good intentions.

Leadership & Organisations

The Leadership Blind Spots That Frustrate Executive Teams

Manfred F.R. Kets de Vries

Even highly capable leaders can alienate peers thanks to habits they barely notice themselves.
1 comment

Leadership & Organisations

The Courage to Tackle Fear as A Leader

Alexandra Roulet

“Courage is not the absence of fear, but rather the assessment that something else is more important than fear.” – Franklin D. Roosevelt

Leadership & Organisations

The Leadership Aspiration Gap

Ron Soonieus

Rebuilding the appeal of leadership in an age of uncertainty.

Leadership & Organisations

Unravelling the Deep Tensions of Human-AI Collaboration

A. Galsgaard, J. Meyer

What appears like AI hesitance is in fact a profound process of adaptation as the technology reshapes the role of human judgement.

Responsibility

Diversity in the Workplace: An Unexpected Side-Effect

Asher Lawson

High-performing women and racial minorities who defy stereotypes may inflate diversity perceptions in organisations – which can undermine support for their groups.

Leadership & Organisations

INSEAD Insights: Strong Cultures, Supply Chains and Surprise

Lily Fang

New research on organisational behaviour, healthcare, the energy transition and more.

Leadership & Organisations

Essential Lessons for Non-Profit Boards

A. Groen, E. van de Loo, J. Winter

How non-profit boards can achieve their mission of doing well by doing good.
1 comment

Leadership & Organisations

How to Defy the Odds and Grow Value Through Acquisitions?

L. Fang, J-J. Guiony

Analysing LVMH’s long-time M&A strategy to avoid the usual pitfalls.

Leadership & Organisations

The Female CEO Problem: Solutions

S. Shekshnia, F. Hamilton, E. Yashneva

What boards, decision-makers and women themselves can do to foster more female chief executives.