INSEAD Knowledge

Marketing

Turn Free Services into Paid Opportunities to Grow Your Business

Wolfgang Ulaga, INSEAD Senior Affiliate Professor of Marketing, and Stefan Michel, Dean of the IMD Executive MBA programme

Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...
Strategy

How to Prolong Competitive Advantage

Phebo Wibbens, INSEAD Assistant Professor of Strategy

The resources that take a company further.
Strategy

Don’t Let Time Pressure Dictate Your Options

Horacio Falcão, INSEAD Senior Affiliate Professor of Decision Sciences, and Alena Komaromi, Financial Services Professional (INSEAD MBA ’12D)

Proactive negotiators are less likely to be tempted by inferior deals.
Economics & Finance

Should Central Banks Start Issuing Cyber-Cash?

Antonio Fatás, INSEAD Professor of Economics

To move the fintech debate forward, we need to distinguish between money and payments.
Marketing

The Little-Known Quirk in the Way Our Brain Evaluates Goals

Amitava Chattopadhyay, INSEAD Professor of Marketing; Antonios Stamatogiannakis, IE Business School Assistant Professor of Marketing; and Dipankar Chakravarti, Pamplin College of Business Professor of Marketing

Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.

How Alibaba Uses Blockchain to Compete in the Cloud

Foreign companies can use emerging tech to build a reputation as a strategic partner in solving local problems.

Managing the Paradoxes of Coopetition

The challenging tensions of coopetition require leaders who can cope with ambivalence and uncertainty.

The Five Archetypes That Define National Culture

Dissecting the values that constitute culture reveals unexpected contrasts and commonalities between nations.

The Five Key Capabilities of Effective Leadership

Don’t try to find them all in one single hero.

(Re)-Designing Organisations in the Age of Algorithms

Strategy execution still requires organisation design and development skills. But here’s what it may look like in a world of...

Fact and Fantasy About Buybacks: The International Evidence

Share repurchases are good for long-term shareholder value globally.

N. Craig Smith

Finding Good News for Business and Human Rights After Khashoggi

Companies must respond to Jamal Khashoggi’s murder by standing up for human rights.

Boris Liedtke

Four Strategies for Balancing Charities’ Investment Risks

Avoid, reduce, transfer and accept are bywords for a disciplined and cautious approach.

Spyros Makridakis

Decision Makers Should Rely on Hybrid Forecasting Models

Machine learning may be hyped as the way of the future, but as a forecasting method, it works...

Trending on Knowledge

Seeing Your Firm Through a Hacker’s Eyes

Cyber-exposure is the best predictor of future hacking activity.

The Return of Realpolitik and the Rise of Populism

The imminent departure of Chancellor Merkel concludes a dystopian era for the European Union.

What Women on the Board Need to Know

Three INSEAD alumnae share their wisdom as board directors.

The Four Most Prevalent Myths About Electric Cars

Breaking down the myths that hinder acceptance of electric vehicles.

Is Your Organisation a Cult?

Beware of the cultish techniques that have crossed into the workplace.

Building Gender Balance Through Behavioural Design

What can organisations do when changing mindsets isn’t enough?

Charities and the Investment Risks They Face

Macroeconomic changes and fraudulent behaviour pose investment challenges.

Two Characteristics of Digital World Conquerors

Why some digital businesses easily take the world by storm, and others get lost in translation.