INSEAD Knowledge

Marketing

Coffee Pods: Tied Goods and the Pursuit of Profit

Maria Ana Vitorino, INSEAD Associate Professor of Marketing

How licensing and price competition can lead to win-win agreements.
Entrepreneurship

A Three-Part Formula for Fueling Start-Ups

Bala Vissa, INSEAD Professor of Entrepreneurship

Securing the necessary resources involves much more than just getting a VC to say yes.
Marketing

Four Ways Foods Claim to Be “Healthy"

Pierre Chandon, L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD

Front-of-package claims influence perceptions, despite no link to actual nutritional quality.
Career

The World’s Most Talent Competitive Cities

Felipe Monteiro, INSEAD Affiliate Professor of Strategy, and Bruno Lanvin, INSEAD Executive Director for Global Indices

Our Global Talent Competitiveness Index explains the importance of cities in innovation.
Leadership & Organisations

What Makes for Inclusive Working Cultures?

Benjamin Kessler, Managing Editor; Clarissa Cortland, INSEAD Post-Doctoral Research Fellow; and Zoe Kinias, INSEAD Associate Professor of Organisational Behaviour

Interventions designed to increase women’s cultural fit can also create a better working environment for everyone.

Latin American Family Firms and the Path to Longevity

Survey of family firms shows institutionalisation enables them to overcome the third-generation challenge.

How Airlines Manage Conflicts Between Profits and Safety

Warning: Don’t read this just before your next flight.

If Agile Isn’t Working, Don’t Blame Your Team (Right Away)

Project managers need to keep their eyes wide open when it comes to Agile norms.

Rekindling an Old Flame on a Zero-Based Budget

How 3G Capital made Burger King cool again.

Why Should You Work With a Creative Star?

Collaborating with creative stars can make you more creative and help unlock your star potential.

How PE and VC Are Closing the Gender Gap in Emerging Markets

If including women in senior private equity and venture capital leadership teams improves returns, why is the gender gap still...

Mark Lee Hunter

How Strategic Alliances Can Strengthen Investigative Journalism

Collaborations between journalists and NGOs forge new avenues for mutual value creation – and...

Theodoros Evgeniou

The Pivotal Management Challenge of the AI Era

Managers and leaders have nothing to fear from AI – except missing out.

Boris Liedtke

What Non-Profits Should Know Before Engaging With Money Managers

Trustees and investment committee members need to acquire a basic understanding of financial...

Trending on Knowledge

Global Open Innovation in the Silicon Valley of Sport

One of the world’s biggest football clubs has set out a pioneering collaborative strategy of innovation.

Creating More Economic Equality for Women

How to address resource-based gender gaps across a wide variety of contexts.

How Shifts in Geopolitical Power Will Affect Corporate Governance

Corporations will have to re-evaluate their values and norms to maintain their longevity and success in the new world order.

How Firms Can Nurture Internal Thought Leaders

Far from a luxury, thought leadership is about capturing the future.

Is Full Employment Sustainable?

Research shows in previous economic cycles, the U.S. has not been able to sustain a low unemployment rate.

Pivoting Into Business After an Artistic Career

The stories of three performers who successfully joined the corporate world.

The Cure for the Loneliness of Command

CEOs are quickly derailed without a sense of community.

When Talking the Talk Is Enough to Change Culture

Careful cultural interventions can impart beliefs about collaboration that become self-fulfilling prophecies.