INSEAD Knowledge

Marketing

Driving B2B Digital Transformation Through Customer-centricity

David Dubois, INSEAD Associate Professor of Marketing

B2B companies can create competitive advantage in the digital age by tailoring technology to their relationships with customers...
Marketing

What (Not) to Do in the Crosshairs of Digital Disruption

Joerg Niessing, INSEAD Affiliate Professor of Marketing

The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...
Strategy

Digital Business: Three Core Concepts Exploded

Annet Aris, INSEAD Senior Affiliate Professor of Strategy

The digital world has pushed old curves off the whiteboard as new trajectories arise.
Leadership & Organisations

Three Objectives for Moving Forward With AI

Jason Davis, INSEAD Associate Professor of Entrepreneurship and Family Enterprise

Taking ownership of AI is about more than technological competencies – it’s an overarching organisational challenge.
Economics & Finance

When Should Non-Profits Invest More Adventurously?

Boris Liedtke, INSEAD Emerging Markets Institute Distinguished Executive Fellow, and Peter Lai, Chairman of HML Consulting Group and Executive Director of Riverside Asia Partners

In select cases, alternative assets can help to diversify a charity’s portfolio and ease the volatility of returns.

Revolution in B2B Retail: From Perfume to Platform Economy

In the digital age, where consumers and brands are connected like never before, B2B retailers need to embrace new business...

Building Gender Balance Against the Odds

To enable women’s advancement where it’s needed most, individual, interpersonal and institutional changes are required.

What’s Stopping Boards from Taking Action on Sustainability?

Boards need to look past the low-hanging fruit and start making tough decisions.

Coffee Pods: Tied Goods and the Pursuit of Profit

How licensing and price competition can lead to win-win agreements.

A Three-Part Formula for Fueling Start-Ups

Securing the necessary resources involves much more than just getting a VC to say yes.

Four Ways Foods Claim to Be “Healthy"

Front-of-package claims influence perceptions, despite no link to actual nutritional quality.

Marc Le Menestrel

The Wise Power of Utopian Thinking

Imagining an ideal world is a powerful tool for enhancing proactivity and leading organisational...

Benjamin Kessler

Why AI’s Video Game Supremacy Matters for Managers

Today Starcraft II and Dota 2; tomorrow, the business world?

Manfred F. R. Kets de Vries

How Firms Can Avoid the Mediocrity Trap

Due to envy or insecurity, B-players may fail to hire the best people.

Trending on Knowledge

What Makes for Inclusive Working Cultures?

Interventions designed to increase women’s cultural fit can also create a better working environment for everyone.

Latin American Family Firms and the Path to Longevity

Survey of family firms shows institutionalisation enables them to overcome the third-generation challenge.

How Strategic Alliances Can Strengthen Investigative Journalism

Collaborations between journalists and NGOs forge new avenues for mutual value creation – and social impact.

The Pivotal Management Challenge of the AI Era

Managers and leaders have nothing to fear from AI – except missing out.

What Non-Profits Should Know Before Engaging With Money Managers

Trustees and investment committee members need to acquire a basic understanding of financial instruments.

How Airlines Manage Conflicts Between Profits and Safety

Warning: Don’t read this just before your next flight.

If Agile Isn’t Working, Don’t Blame Your Team (Right Away)

Project managers need to keep their eyes wide open when it comes to Agile norms.

The World’s Most Talent Competitive Cities

Our Global Talent Competitiveness Index explains the importance of cities in innovation.