Sustainable Business

A collaborative platform for boundary-stretching research supporting sustainable and circularity-focused organisations.

The INSEAD Sustainable Business Initiative (SBI) was founded to develop novel solutions for business challenges at the interface between social and environmental responsibility. INSEAD faculty in SBI actively collaborate with academic institutions and businesses, as well as support organisational sustainability transformation.

Besides research and teaching, SBI also develop frameworks and tools to help business leaders integrate sustainability into core business functions and innovate business models to create value for companies and society. SBI aspires to be a collaborative platform for sustainability- and circularity-focused organisations to share best practices and ideas, and form partnerships.

A collaborative platform for boundary-stretching research supporting sustainable and circularity-focused organisations.

Responsibility

INSEAD Explains Sustainability: Corporate Social Responsibility

Amitava Chattopadhyay

This episode explores how corporate social responsibility (CSR) initiatives can be used as pilot projects for larger sustainability schemes.

Operations

The Life of Giants: A Life-Cycle View of Wind Turbines

S. Aflaki, A Atasu, L Van Wassenhove

As enthusiasm to harness offshore wind energy hits a high, here’s the lowdown on what affects its long-term viability.

Marketing

INSEAD Explains Sustainability: Nutrition and Health

Pierre Chandon

This episode spotlights the influential role of the food industry, and food marketing in particular, on consumer health and well-being.

Operations

INSEAD Explains Sustainability: Circular Economy

Atalay Atasu

This episode highlights where circularity can begin and how it can end – when not done right.

Responsibility

Paris 2024: A Model for Greener Games

A. Atasu, L. Van Wassenhove

With a bold ambition to halve greenhouse gas emissions, the Paris Olympics and Paralympics are raising the bar for future international events.

Responsibility

Accounting for Sustainability

Luk Van Wassenhove

Can accountants and auditors become agents for real social change and make businesses more sustainable?

Responsibility

When Being Responsive is a Responsibility

A. Atasu, M. Altman, A. Reichel

How Kenvue embraced responsibility to its customers by making its supply chain more responsive to demand.

Responsibility

Business Case for Sustainability: The Stakeholder Perspective

Atalay Atasu

If the environment were the new business stakeholder, could we still afford to ignore it?

Operations

Circularity in Practice: Case of a Zero-Waste Island

A. Atasu, I. Gill

Implementing sustainable solutions has everything to do with influencing behaviour, as shown in the Just Go Zero project on the Greek island of Tilos.