Sustainable Business

A collaborative platform for boundary-stretching research supporting sustainable and circularity-focused organisations.

The INSEAD Sustainable Business Initiative (SBI) was founded to develop novel solutions for business challenges at the interface between social and environmental responsibility. INSEAD faculty in SBI actively collaborate with academic institutions and businesses, as well as support organisational sustainability transformation.

Besides research and teaching, SBI also develop frameworks and tools to help business leaders integrate sustainability into core business functions and innovate business models to create value for companies and society. SBI aspires to be a collaborative platform for sustainability- and circularity-focused organisations to share best practices and ideas, and form partnerships.

A collaborative platform for boundary-stretching research supporting sustainable and circularity-focused organisations.

Responsibility

Paris 2024: A Model for Greener Games

A. Atasu, L. Van Wassenhove

With a bold ambition to halve greenhouse gas emissions, the Paris Olympics and Paralympics are raising the bar for future international events.

Responsibility

Accounting for Sustainability

Luk Van Wassenhove

Can accountants and auditors become agents for real social change and make businesses more sustainable?

Responsibility

When Being Responsive is a Responsibility

A. Atasu, M. Altman, A. Reichel

How Kenvue embraced responsibility to its customers by making its supply chain more responsive to demand.

Responsibility

Business Case for Sustainability: The Stakeholder Perspective

Atalay Atasu

If the environment were the new business stakeholder, could we still afford to ignore it?

Operations

Circularity in Practice: Case of a Zero-Waste Island

A. Atasu, I. Gill

Implementing sustainable solutions has everything to do with influencing behaviour, as shown in the Just Go Zero project on the Greek island of Tilos.

Operations

Stakeholder Perspectives on Right-to-Repair Laws

E. Gulserliler, A. Atasu, L. Van Wassenhove

Laws to protect consumers and the environment could be a game-changer for businesses and prompt change in business models.

Responsibility

GHG Emissions Reduction: Scientific Rigour and Stakeholder Engagement

A. Atasu, A. Cselotei

How a step-by-step approach to sustainability helped INSEAD ensure meaningful results.

Responsibility

Building Momentum in the Energy Transition: Key Insights from Davos and Beyond

Atalay Atasu

If the nascent energy transformation is to take off, business and government must work together to promote circular systems.

Operations

Unfinished Business: Co-Creating Solutions With Beneficiaries

Atalay Atasu

Under severe budget constraints, how can NPOs manage the trade-offs between offering variety versus serving more beneficiaries?

Operations

Designing a Circular Business Strategy That Works

Luk Van Wassenhove

To avoid costly mistakes due to overly optimistic assumptions, a good understanding of the market and the product is needed.

Responsibility

The Devil Is in the Details When Assessing Circular Solutions

A. Atasu, V. Agrawal, S. Ülkü

Identifying the right blend of circular economy strategies is vital for economic and environmental returns.

Responsibility

The Hidden Cost of Solar Energy

A. Atasu, S. Duran, L. Van Wassenhove

The current recycling capacity for solar panels can’t cope with an influx of customers prematurely discarding their existing panels for cheaper, more efficient models.