AI: Disruption and Adaptation

Dissecting the transformative power of AI.

Delve deeper into developments in artificial intelligence, especially the disruptions across value chains. This series examines AI’s impact on a range of sectors, including business consulting, education and the media. It also sizes up the regulatory and ethical questions tied to this game-changing technology.

Dissecting the transformative power of AI.

Strategy

How AI Can Change the Way Companies Go Global

José Santos

TikTok didn’t expand one country at a time. It grew one user at a time.

Marketing

GenAI: Prompting A Better Marketing Strategy

D. Dubois, J. Niessing

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.

Strategy

Mapping AI Adoption by Industry

A. Shipilov, F. Burelli

To succeed with AI, companies must assess their industry’s AI maturity and adapt their strategy accordingly.

Leadership & Organisations

How Expensive Is It to Have Your Own AI Agent, Really?

Albert A. Angehrn

Why artificial intelligence isn’t just for Big Tech and billion-dollar budgets.

Leadership & Organisations

The Age of Intelligence: Questions That Shape A New World

So Yeon Chun

The questions about AI that truly matter for business success — and those that drain executives’ time and focus.

Leadership & Organisations

How AI Can Improve Hiring

N. Klein, E. Gattegno

The opportunities and challenges of using AI to find the right candidate.

Strategy

Deeper Than DeepSeek: China’s AI Ascendancy

Chengyi Lin

How China built a robust AI ecosystem to challenge American dominance.

Leadership & Organisations

Organisations in the Age of Algorithms

Phanish Puranam

History shows that organisations are vital to humankind and vice versa. AI can enhance this relationship, provided we harness it well.

Strategy

What Comes After DeepSeek?

T. Evgeniou, A. Shipilov, P. Zemsky

Is this the turning point where the AI model race “ends” and the era of open-source efficiency begins?

Strategy

Decoding AI Adoption

P. Zemsky, R. Wong

How region, industry and company size impacts open-weight AI use by developers.

pop art of human arm wrestling robot arm

Strategy

The Power of AI to Shape Negotiations

Horacio Falcão

How to harness the vast potential of AI to enhance negotiation outcomes – while navigating its challenges.

Strategy

How Businesses Can Survive the AI "Black Hole"

Jason P. Davis

Why a balanced, experimental approach to GenAI might offer companies the best chance of navigating an uncertain future.

illustration of overlapping colourful heads

Leadership & Organisations

How to Assess Personality Using AI

E. Gattegno, N. Klein

Personality assessments are widely used to evaluate organisational fit. AI can help improve this process – but there are caveats.

Strategy

Could More Human-Like AI Undermine Trust?

P. Puranam, B. Vanneste

Designing modern AI in a way that makes it appear to have more agency could backfire by making people trust the technology less.

Strategy

What’s Next for Generative AI?

M. S. Lobo, P. M. Parker, T. Evgeniou

INSEAD professors venture an educated guess.

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