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AI: Disruption and Adaptation

Dissecting the transformative power of AI.

Delve deeper into developments in artificial intelligence, especially the disruptions across value chains. This series examines AI’s impact on a range of sectors, including business consulting, education and the media. It also sizes up the regulatory and ethical questions tied to this game-changing technology.  

Dissecting the transformative power of AI.

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Strategy

What’s Next for Generative AI?

M. S. Lobo, P. M. Parker, T. Evgeniou

INSEAD professors venture an educated guess.

Strategy

Generating Value from GenAI

J. P. Davis, C. Lin, A. Aris

Organisations need experimentation, partnerships and the right talent and systems.
2 comments

Operations

Ahead of the Trends

F. Godart, D. de Jori, I. Mirbach

Exploring the different ways fashion brands are embracing AI.

Career

Will AI Kill Us All?

Manfred F. R. Kets de Vries

Irrational humans have a long history of fearing some bogeyman.
1 comment

Strategy

The Unintended Consequences of GenAI

P. Puranam, H. Kim, T. Evgeniou

With great power comes great risks.
2 comments

Leadership & Organisations

Navigating the Future With a Human Touch

Graham Ward

How human-centred leadership is key to addressing the challenges and opportunities of AI
2 comments

Career

The Biggest Winners of GenAI

P. M. Parker, H. Piezunka, A. S. Ovchinnikov

AI coming for your job? Truth is, for specific roles, generative technologies can be more godsend than threat.

Leadership & Organisations

What Business Leaders Really Think About Generative AI

Jason P. Davis

An INSEAD survey offers insights on who will benefit from AI, how attitudes differ in Europe, America and Asia, and when the AGI future will arrive.

Strategy

To Use AI Tools Smartly, Think Like a Strategist

Phanish Puranam

Consider how specific AI tools will impact your own skills and capabilities.
2 comments

Strategy

Leave Intuition to the Machines

A. Lawson, M. Lobo, P. Puranam

Is it time for System 3 thinking by humans?

Economics & Finance

How Web3 and AI Will Transform Finance

J. Davis, J. Kasko

Artificial intelligence and crypto are not only reinventing financial products and delivery, but also influencing who gets to participate.

Leadership & Organisations

OpenAI's Crisis Is Yet Another Wake-Up Call

T. Evgeniou, Y. Lechell, L. Van der Heyden

Effective governance can save AI doomers, accelerationists, altruists and techno-capitalists from themselves.

Marketing

Ten Ways AI Is Transforming Marketing

H. Mann, J. Niessing

Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.

Operations

How Anti-Discriminatory Measures Can Worsen AI Bias

Anton S. Ovchinnikov

Removing gender-related data from machine-learning models may paradoxically harm women instead of protecting them.

Strategy

Mastering the Game: The Advantage of AI Training

Henning Piezunka

In the same way chess computers gave players a competitive edge, AI has the power to elevate skills and enhance performance.