AI: Disruption and Adaptation

Dissecting the transformative power of AI.

Delve deeper into developments in artificial intelligence, especially the disruptions across value chains. This series examines AI’s impact on a range of sectors, including business consulting, education and the media. It also sizes up the regulatory and ethical questions tied to this game-changing technology.

Dissecting the transformative power of AI.

robot representing ai controlling a human brain

Technology & Innovation

How to Use AI Without Eroding Critical Thinking

M. Tamisier-Fayard, T. Evgeniou, A. Fayard

AI systems should be designed to strengthen diverse thinking, deepen expertise and preserve human agency.

Technology & Innovation

What's Actually New in the AI Risk Debate?

Ö. Koçak, P. Puranam, N. Truong

AI agents have developed the ability to band together. We might need organisation design to contain them.

Technology & Innovation

From Sovereignty to Scale: Europe’s AI Opportunity

INSEAD Knowledge

The large language model race may be over for Europe, but the industrial AI race is just beginning.

Leadership & Organisations

Beyond Automation: How AI Is Changing Management

P. Puranam, P. Gulati, A. Marchetti

AI isn’t only changing what work gets done; it’s also changing how organisations coordinate, allocate authority and manage interdependence.

Operations

Your AI Is Only as Good as Your Data

INSEAD Knowledge

Would senior leaders bet their bonus on the accuracy of their organisation's data? The answer is almost always the same: no.

Technology & Innovation

A Healthier, More Personalised Future for Asia?

S. Hasija, S. Singh

How the region is embracing the potential of AI to reshape its healthcare sector.

illustration of people clustered around technology

Technology & Innovation

How Technology Is Changing the Work of Management

INSEAD Knowledge

Beyond asking which tasks technology can automate, consider what kind of organisation it can help create.

Marketing

Can Brands Desired by Humans Appeal to AI Too?

D. Dubois, A. R. Hess, J. Dawson, A. Jaiswal

Luxury, prestige and aspirational brands have spent decades honing the art of saying less, but LLMs can't read much of it. What should brand leaders do?