AI: Disruption and Adaptation

Dissecting the transformative power of AI.

Delve deeper into developments in artificial intelligence, especially the disruptions across value chains. This series examines AI’s impact on a range of sectors, including business consulting, education and the media. It also sizes up the regulatory and ethical questions tied to this game-changing technology.

Dissecting the transformative power of AI.

Strategy

Why Leaders Are Flying Blind Into AI

R. Genovska, P. Parker

Every sector runs on hidden formulas. AI is widening the gap between those who see them and those who don’t.

toy robots working out with gym equipment

Career

AI and the Future of Executive Coaching

Nadav Klein

What the technology delivers and what only humans can provide.

Leadership & Organisations

Making AI Agents Work Inside Your Organisation

INSEAD Knowledge

To unlock value from AI agents, organisations need to focus less on replacing people and more on redesigning workflows around real business problems.

Leadership & Organisations

AI & Jobs: Are Companies Prepared for the Workforce Revolution?

A.J. Yap, V. Sevcenko, P. Puranam

Three words – reskill, rehire, recreate – could define organisations’ response to the AI disruption.

A light bulb assembled from construction blocks

Strategy

AI Is Supercharging Open Innovation

T. S. Andersson, A. Shipilov, N. Furr

As AI reshapes business strategy, large corporations are racing to innovate alongside startups.

Row of blue people figures standing and yellow AI bot

Career

AI & Jobs: What Workers Can Do to Protect Themselves

P. Puranam, S.Y. Chun, W. Jiang, V. Sevcenko

Some jobs aren’t coming back; more are being redesigned and restructured. We size up the impact of AI on jobs in this special series.

Career

AI and Career Reinvention

S. Hasija, W. Jiang

Reinterpretation and experimentation can help individuals move from anxiety to liberation in this era of tech disruption.

Economics & Finance

Europe's Historic Second Chance

F. Candelon, T. Evgeniou, T. Ramge

With its industrial strength and ecosystems, the Old Continent must seize the opportunity to leapfrog the US and other major economies.

Responsibility

Could AI Tools Actually Help Us Feel Better?

Johannes Eichstaedt

Millions already lean on chatbots for emotional support. With careful development, they could deliver a new generation of mental healthcare.

Strategy

How to Build A Successful AI Hub

Philip M. Parker

Creative solutions that could recreate Silicon Valley in Africa and Asia.

Marketing

How GenAI Is Driving Personalised Marketing in the UAE

D. Starobogatov, W. Ulaga

The technology is helping marketers go beyond traditional segmentation strategies to deliver truly individualised experiences across a dynamic population.

lights depicting high speed of tech industry

Leadership & Organisations

What’s Different About Working in Tech?

M. Gonzalez, P. Puranam

A manager’s guide to thriving in a world driven by tech.

Responsibility

How On‑Demand AI Assistance Undermines Learning

S. Poulidis, H. Bastani, O. Bastani

Giving learners on‑demand AI assistance can erode practice, productive struggle and long‑term skill growth – even when they know it harms their learning.

man with a computer for a head representing ai

Career

Is AI Really Going to Take Your Job?

Nadav Klein

No, but your role is probably going to look a little different.

Use of AI in computer aided design of buildings

Operations

Can AI Align Sustainability and Profits?

K. Cool, A. Atasu

Norwegian start-up Consigli is creating impressive value for real estate developers and the environment with the help of AI. Its recent US$390 million buyout suggests they are doing something right.

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