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Marketing

GenAI: Prompting A Better Marketing Strategy

D. Dubois, J. Niessing

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.

Leadership & Organisations

How Expensive Is It to Have Your Own AI Agent, Really?

Albert A. Angehrn

Why artificial intelligence isn’t just for Big Tech and billion-dollar budgets.

Leadership & Organisations

The Age of Intelligence: Questions That Shape A New World

So Yeon Chun

The questions about AI that truly matter for business success — and those that drain executives’ time and focus.
1 comment

Leadership & Organisations

How to Inject Fun into the Workplace

Manfred F. R. Kets de Vries

Fun doesn’t get in the way of great work. It helps create it.

Leadership & Organisations

The Value of Shared Dreams

M. Jarrett, S. Long

How a form of group exploration can help firms identify unconscious barriers to success.

Entrepreneurship

INSEAD Insights: March 2025 Research Picks

Lily Fang

Findings on customer experience management, human-AI ensembles, identity conflicts, global financial markets and acquisitions.

Leadership & Organisations

When Psychological Safety Has a Seat on the Board

Stanislav Shekshnia

How smart boards build psychological safety without “drowning” in it.
2 comments

Strategy

Should You Meditate Before a Negotiation?

A. C. Hafenbrack, H. Falcão

Meditation could help or hurt your negotiation performance, depending on where you’re from.

Career

Corporate Culture Is Built on Actions, Not Words

Erin Meyer

Real culture starts with the right people, shapes strategy and guides decisions without constraining them.
1 comment

Leadership & Organisations

How AI Can Improve Hiring

N. Klein, E. Gattegno

The opportunities and challenges of using AI to find the right candidate.

Leadership & Organisations

Turbulent Times Ahead: Call for a Governance Update

R. Soonieus, S. Tatar

A recent report shows how, amid uncertainty and complexity, boards can get overwhelmed – or get moving.

Leadership & Organisations

The 7Cs of Leadership: Lessons from Genghis Khan

Manfred F. R. Kets de Vries

The legendary founder of the Mongol Empire offers unexpected lessons for business leaders.
1 comment

Leadership & Organisations

Organisations in the Age of Algorithms

Phanish Puranam

History shows that organisations are vital to humankind and vice versa. AI can enhance this relationship, provided we harness it well.

Leadership & Organisations

Corporate Culture: Go Beyond Buzzwords

Erin Meyer

Terms like “integrity” and “respect” sound good – until the dilemmas start.

Career

Don't Let Ghosting Ruin Your Relationships

N. Klein, R. E. Lim

Ghosting is social rejection without any explanation – but not without care.