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Unlock the Full Value of Your Business Relationships
Christoph Senn, INSEAD

A fruitful relationship starts with asking the right – and sometimes difficult – questions.

Not All Heroes Wear Capes. They May Just Have More Willpower

We instinctively see people with stronger self-control as more virtuous and more capable of realising good intentions.

The Pitfalls of Flaunting Your Social Status

Ditch the luxury logos if you want to be seen as a cooperative team player.

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  • Where a Firm’s Value Truly Lies
    February 15, 2022

    A new approach to uncovering the sum of all the parts of a modern firm.

  • Why Facebook Is Rebranding Itself as Meta
    January 24, 2022

    Is the tech company dodging bad publicity or creating a gatekeeper economy?

    1
  • Why Investors’ Memories May Be Bad for Their Wealth
    November 22, 2021

    How positive bias can lead overconfident investors to inflate the size of their wins and forget their losses.

  • Marketing Automation: Utopia or Dystopia?
    October 1, 2021

    Firms must take consumer psychology into account and resist the temptation to maximise short-term profits at the cost of...

  • We All Want to Be Good – Then Life Happens
    September 13, 2021

    Starting with the best of intentions, people overestimate their ability to follow through.

  • How Social Media Makes for Happier Families
    August 25, 2021

    There is a hydraulic relationship between domestic happiness and exposure to social media content opposite to our views.

  • How Tech Can Make You Happier, Fitter and More Popular
    August 17, 2021

    Three rules to optimise the influence of your smartphone on your well-being.

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Latest Comments
  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

  • Michelle , 13.04.2022 at 08.09 am
    Building a Customer-Centric Mindset

    Customer Journey Expert - Value is most important element

  • YallaCase, 02.02.2022 at 01.14 pm
    Why Facebook Is Rebranding Itself as Meta

    Wonderful Article about Meta Vs Facebook - Excellent to read such quality article to explain why Meta...

  • sevanne, 03.11.2021 at 02.28 pm
    The Neuroscience of Eating

    Gut - Gut here means the digestion system right?

  • Dr.Umer Salim, 27.10.2021 at 01.55 pm
    The Neuroscience Behind What the Crowd Thinks

    Founder & Principal - Intend to discuss on the role of neuroscience to surpass the chemicals imbalance in...

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