Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...
Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.
The brands that mean the most to consumers aren’t always the ones you’d expect.
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Subtly reminding people how busy they are can nudge them to make virtuous choices.
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Taking the time to consider unknowns helps executives make better decisions.
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Modern-day temporary retail blurs the line between shopping and marketing – thus demanding a strategy of its own.
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Conservatives are more likely to buy luxury when they believe it can help them maintain their social position.
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Happy customers may come back, but only customers who are thrilled will recommend your product.
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A man’s testosterone level can tell you the type of products he may gravitate towards.
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Neuroanatomy may help explain why some people are better than others at resisting food temptations.
reply - We used this framework at Google when we developed the google play brand. best Patrick.
Where does this framework come from? - Hi, I find this very useful but was just wondering where the...
Awesome Post - In this era, digital marketing has a great impact on everyone. By reading the blog we gain...
Nice - this is nice post
Good job! - I like this article, but in a few moments, I want more specificity. ...