Firms must take consumer psychology into account and resist the temptation to maximise short-term profits at the cost of...
Starting with the best of intentions, people overestimate their ability to follow through.
There is a hydraulic relationship between domestic happiness and exposure to social media content opposite to our views.
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Three rules to optimise the influence of your smartphone on your well-being.
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An entire biological ecosystem – encompassing complex connections between our gut and brain – underpins our daily food choices.
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When done the right way, customer engagement can turn into a lucrative opportunity.
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Behavioural and neuroscience research by INSEAD and Sorbonne Université suggest bariatric surgery does a lot more than just...
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The ad agency business needs to reinvent itself and embrace the two key challenges of the coming decade.
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Interaction on social media during an event increases our enjoyment in the moment and beyond.
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The old methods of demand generation won’t work in the always-online era.
Quite Insightful - great article, thanks Christoph
Autism - Very interesting article. Another disorder where the gut-brain connection is being investigated is...
I fully agree - I think the 3 common mistakes of brands and their approach fall under the first one. Not...
Managing Director - Great stuff
Omnichannel Customer Solutions - Nice article!! The omnichannel platform is the best way to gain digital...