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Marketing

How to Get More Value from Less Food

Pierre Chandon

Marketing focused on the multisensory properties of food can encourage people to eat less and experience more pleasure.

Responsibility

Americans Underestimate the Impact of Voter Suppression

G. Tomaino, Z. Carmon, A. Mazar, W. Wood

Voting suppression is on the rise, but many Americans fail to anticipate the harm of seemingly minor voting restrictions.
4 comments

Marketing

NFTs as a Force for Good: The Savvy Salamanders

A. Rane, P. Kireyev

How a group of MBA students built a community of crypto pioneers and a unique approach to fundraising. 

Marketing

Online Feedback Requests Are Effective, Even if Ignored

M. Rubin, D. Perez, G. Oestreicher-Singer, L. Zalmanson

Requesting feedback from online users can influence their behaviour, even when the requests go unanswered.

Marketing

A “Human” Understanding of the World Through AI

David Midgley 

Information search could be made less biased and more holistic through the lens of empathy.

Marketing

How to Shoot for the Holy Grail of Social Media Marketing

Abhishek Borah

Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
2 comments

Marketing

Healthy in the Wrong Way: When Food Marketers Don’t Listen

P. Chandon, R. Cadario

The meaning of “healthy” is constantly evolving, and food marketers are not always meeting consumers’ expectations.

Marketing

Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

A. Barasch, J. Silverman

People often go out of their way to repeat a behaviour if it is logged and highlighted to them.
1 comment

Strategy

Why the Customer Isn’t Always Right

Alixandra Barasch

Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.

Operations

Mind the Inventory Risk: Price Paradox Under Competition

A. Ovchinnikov, H. Pun, G. Raz

In competitive environments, operational innovation could well be the answer to inventory risk.

Marketing

Unlock the Full Value of Your Business Relationships

Christoph Senn

A fruitful relationship starts with asking the right – and sometimes difficult – questions.

Responsibility

Not All Heroes Wear Capes. They May Just Have More Willpower

Amit Bhattacharjee

We instinctively see people with stronger self-control as more virtuous and more capable of realising good intentions.

Career

The Pitfalls of Flaunting Your Social Status

A. Barasch, S. Srna, D. Small

Ditch the luxury logos if you want to be seen as a cooperative team player.
1 comment

Economics & Finance

Where a Firm’s Value Truly Lies

F. Belo, M. A. Vitorino

A new approach to uncovering the sum of all the parts of a modern firm.

Marketing

Why Facebook Is Rebranding Itself as Meta

Klaus Wertenbroch

Is the tech company dodging bad publicity or creating a gatekeeper economy?
2 comments