Five golden rules to effectively balance personalisation and customer protection.
How organisations can get workers to post more company-related content willingly.
INSEAD experts and industry executives drill down to the basic human needs driving changes in retail.
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Within the field, marketing communications are on an uptrend, while channel management is declining.
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Bogus items can psychologically “infect” the real items they’re copied from.
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Our framework shows how to guide consumers to choose healthier food options.
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Framing a product feature as an unexpected benefit may stoke consumer desire.
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Marketers need to understand the strengths and weaknesses of the six main tools of neuromarketing.
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B2B companies can create competitive advantage in the digital age by tailoring technology to their relationships with customers...
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The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...
Elephant in the room - It may be convenient to overlook, but racism, plain and simple is also a factor....
It's challenging to use - It's challenging to use employees as social influencers with organized labor. The...
The part of digital strategy - The part of digital strategy that is most likely to put digital marketing...
Good write up. Great insights. - Good write up. Great insights. I was looking for something like this....
Digital Marketing - This is one of the best article on digital marketing strategies I have ever read. Thank...