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      Improving how humans work with algorithms could simply be a...

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A “Human” Understanding of the World Through AI
David Midgley, INSEAD

Information search could be made less biased and more holistic through the lens of empathy.

How to Shoot for the Holy Grail of Social Media Marketing

Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.

2
Healthy in the Wrong Way: When Food Marketers Don’t Listen

The meaning of “healthy” is constantly evolving, and food marketers are not always meeting consumers’ expectations.

  • Consumer Streaks Are Motivating – The Key Is Keeping Them Alive
    June 22, 2022

    People often go out of their way to repeat a behaviour if it is logged and highlighted to them.

    1
  • Why the Customer Isn’t Always Right
    June 8, 2022

    Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.

  • Mind the Inventory Risk: Price Paradox Under Competition
    June 6, 2022

    In competitive environments, operational innovation could well be the answer to inventory risk.

  • Unlock the Full Value of Your Business Relationships
    May 23, 2022

    A fruitful relationship starts with asking the right – and sometimes difficult – questions.

  • Not All Heroes Wear Capes. They May Just Have More Willpower
    May 16, 2022

    We instinctively see people with stronger self-control as more virtuous and more capable of realising good intentions.

  • The Pitfalls of Flaunting Your Social Status
    May 4, 2022

    Ditch the luxury logos if you want to be seen as a cooperative team player.

    1
  • Where a Firm’s Value Truly Lies
    February 15, 2022

    A new approach to uncovering the sum of all the parts of a modern firm.

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Twitter Feed
  • A guide to choosing the right corporate investment for entrepreneurs. @Claudiazeisberg https://t.co/o6e9iIP0hQ https://knowledge.insead.edu/entrepreneurship/corporate-vc-is-booming-but-is-it-what-your-start-up-needs-19246 via INSEADKnowledge
  • When people can work without being tense and without the fear of being judged, they perform better.  @mlobo https://t.co/a23vVWWwVm https://knowledge.insead.edu/leadership-organisations/how-the-afterglow-of-victory-boosts-future-performance-17111 via INSEADKnowledge
  • Cultural change is not for the faint hearted or politically correct. https://t.co/uqa296zkfb https://knowledge.insead.edu/blog/insead-blog/the-darker-side-of-organisational-life-16306 via INSEADKnowledge
Latest Comments
  • Abhi, 02.08.2022 at 06.07 am
    How to Shoot for the Holy Grail of Social Media Marketing

    Great questions Matteo - Great questions Matteo....

  • Matteo , 21.07.2022 at 12.08 pm
    How to Shoot for the Holy Grail of Social Media Marketing

    Founder of jclutz.com - Dear Abhishek...

  • Mohammed11, 12.07.2022 at 01.27 pm
    Why Facebook Is Rebranding Itself as Meta

    Aapershate - These are some nice blog post

  • Abhishek Palteru, 23.06.2022 at 11.00 am
    Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

    Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...

  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

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