The old methods of demand generation won’t work in the always-online era.
Recent research highlights how luxury consumers are pulled in different, often contradicting directions.
No one likes to hear “computer says no”. But there may be more ways to be transparent about algorithm-driven rejections than...
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When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this...
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Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing...
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The industry is set to become less cyclical, less vicarious and more transparent.
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Luxury brands must secure a place in the hearts and minds of their customers, their partners and the public.
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Resilient businesses use digital technologies, data and analytics to create long-term customer value.
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How to craft social media posts that drive both clicks and profits.
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Children inaccurately expect larger portions of a snack to be more enjoyable. A sensory imagery intervention can help them...
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I like the part "for a - I like the part "for a services company, the notion of softness may give the...
Advantages and Disadvantages - Beware of fake social media people. Sometimes it may get you in wrong...
Nice thoughts - Keep up the good work.
Marketing in Real - its a very best article one of my best,Yes agreed as a student of marketing i do...