Marketing | INSEAD Knowledge

Marketing

How AI Agents Are Rewriting Retail Power

N. Furr, A. Shipilov, J. Gaarlandt, W. Korver

As AI agents shape buying decisions, both brands and retailers must master AI agent optimisation to retain influence.

Marketing

In Support of Serendipity

Klaus Wertenbroch

AI algorithms are powerful tools, but we shouldn’t ignore the value of chance encounters.

Marketing

GenAI: Prompting a Better Marketing Strategy

D. Dubois, J. Niessing

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.

Marketing

Creating More With Less

David Dubois

Chef Alain Passard’s success came from imposing limits to reach new creative heights.

Entrepreneurship

INSEAD Insights: March 2025 Research Picks

Lily Fang

Findings on customer experience management, human-AI ensembles, identity conflicts, global financial markets and acquisitions.

Operations

INSEAD Insights: February 2025 Research Picks

Lily Fang

Latest findings by INSEAD faculty that defy assumptions about regulation, customer engagement, activist pressure and outsourcing.

Strategy

The Hidden Game: Uncovering The Business of Sports

F. Monteiro, I. Rodríguez Valero

The trends that characterise the world of sports – and how business can get in on the game.

Strategy

How Incumbents Can Win the EV War

C. Lin, L. Shen

Rather than following the playbook of Chinese EV companies, incumbents should adopt a more strategic approach tailored to their unique strengths.

Marketing

Heritage Meets Innovation: Staying Relevant in Luxury

F. Godart, J. Guiony

How LVMH, the world's largest luxury conglomerate, maintains relevance in a rapidly changing market.

luxury high-end jewellery against a dark green cloth

Marketing

Is India the Next Global Luxury Hub?

D. Dubois, N. Kohli, E. Agarwal, S. Lulla, S. Pretczynska, M. Bhat

India looks set to be the luxury market’s next growth driver. Here’s how brands can make their mark.

Operations

Your Money or Your Points

S. Y. Chun, V. Satopaa

How companies can optimise airline miles and other loyalty programmes for maximum profit and customer engagement.

When it comes to humour, cats never let you down

Marketing

Make Them Laugh, Sell Them Stuff

A. Borah, V. Sood

Humour makes marketing sing – when you do it right.

Responsibility

INSEAD Explains Sustainability: Corporate Social Responsibility

Amitava Chattopadhyay

This episode explores how corporate social responsibility (CSR) initiatives can be used as pilot projects for larger sustainability schemes.

Marketing

Three Steps Towards Sustainable Impact at Scale

Amitava Chattopadhyay

Focusing on exploration, shared value and customer needs can help drive profits and positive change.

Marketing

INSEAD Explains Sustainability: Nutrition and Health

Pierre Chandon

This episode spotlights the influential role of the food industry, and food marketing in particular, on consumer health and well-being.

Sort by:

Subscribe to the INSEAD Knowledge newsletter