How organisations can get workers to post more company-related content willingly.
INSEAD experts and industry executives drill down to the basic human needs driving changes in retail.
Within the field, marketing communications are on an uptrend, while channel management is declining.
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Bogus items can psychologically “infect” the real items they’re copied from.
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Our framework shows how to guide consumers to choose healthier food options.
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Framing a product feature as an unexpected benefit may stoke consumer desire.
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Marketers need to understand the strengths and weaknesses of the six main tools of neuromarketing.
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B2B companies can create competitive advantage in the digital age by tailoring technology to their relationships with customers...
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The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...
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In the digital age, where consumers and brands are connected like never before, B2B retailers need to embrace new business...
Talent management has evolved - Talent management has evolved so much over the years. Organizations...
ceo - What a great post! Every aspiring brand executive should read it, frame it, and hang on their wall!...
use cognition training to reduce the value of advertising - I am of the opinion that advertising should be...
Consider emotional involvement - Excellent work! But as important as these scientific findings are, they...
What hasn't been counterfeit? - Interesting research that gives vital attention to the global counterfeit...