How positive bias can lead overconfident investors to inflate the size of their wins and forget their losses.
Firms must take consumer psychology into account and resist the temptation to maximise short-term profits at the cost of...
Starting with the best of intentions, people overestimate their ability to follow through.
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There is a hydraulic relationship between domestic happiness and exposure to social media content opposite to our views.
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Three rules to optimise the influence of your smartphone on your well-being.
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An entire biological ecosystem – encompassing complex connections between our gut and brain – underpins our daily food choices.
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When done the right way, customer engagement can turn into a lucrative opportunity.
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Behavioural and neuroscience research by INSEAD and Sorbonne Université suggest bariatric surgery does a lot more than just...
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The ad agency business needs to reinvent itself and embrace the two key challenges of the coming decade.
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Interaction on social media during an event increases our enjoyment in the moment and beyond.
Gut - Gut here means the digestion system right?
Founder & Principal - Intend to discuss on the role of neuroscience to surpass the chemicals imbalance in...
Quite Insightful - great article, thanks Christoph
Autism - Very interesting article. Another disorder where the gut-brain connection is being investigated is...
I fully agree - I think the 3 common mistakes of brands and their approach fall under the first one. Not...