The ad agency business needs to reinvent itself and embrace the two key challenges of the coming decade.
Interaction on social media during an event increases our enjoyment in the moment and beyond.
The old methods of demand generation won’t work in the always-online era.
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Recent research highlights how luxury consumers are pulled in different, often contradicting directions.
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No one likes to hear “computer says no”. But there may be more ways to be transparent about algorithm-driven rejections than...
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When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this...
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Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing...
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The industry is set to become less cyclical, less vicarious and more transparent.
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Luxury brands must secure a place in the hearts and minds of their customers, their partners and the public.
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Resilient businesses use digital technologies, data and analytics to create long-term customer value.
Director Supply Chain - Would like to learn
Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...
Digital customer experience - Digital customer experience is the essence of any successful marketing...
Web Development Company - Thanks for sharing such a useful article.
Founder - Fully agree that this is a helpful framework. ...