Resilient businesses use digital technologies, data and analytics as a process to create long-term customer value.
How to craft social media posts that drive both clicks and profits.
Children inaccurately expect larger portions of a snack to be more enjoyable. A sensory imagery intervention can help them...
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Much of the classic market research advice applies to consumer neuroscience as well – but the emerging field also features...
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A major randomized controlled trial finds that nutrition labels help healthier foods but do not hurt junk foods, leading to a...
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Top start-ups may be a critical resource for recovery, providing quick solutions where they’re needed most.
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The profoundly beneficial impact of AI-based systems may be blunted in the 2020s, if Big Tech isn’t careful.
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A time-tested technique from academic research can help practitioners better understand their stakeholders.
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Information about how others feel about pain has an outsized effect on our own response to it.
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Sellers should focus less on cultivating a forest of positive reviews, and more on the state of each tree.
Nice thoughts - Keep up the good work.
Marketing in Real - its a very best article one of my best,Yes agreed as a student of marketing i do...
How Marketing Can Help Tech Start-Ups Survive | INSEAD Knowledge - Hey! This is my first visit to your blog...
This is a well written - This is a well written article. Nice topic on digital marketing strategies. Thank...
the growing power of marketing in the business world - this was a good article feel like I learned alone...