Ziv Carmon, the Alfred H. Heineken Chaired Professor of Marketing at INSEAD; Rom Schrift, Indiana University Kelley School of Business; Klaus Wertenbroch, the Novartis Chaired Professor of Management and the Environment at INSEAD; and Haiyang Yang, Johns Hopkins University Carey Business School

The profoundly beneficial impact of AI-based systems may be blunted in the 2020s, if Big Tech isn’t careful.