Marketers need to understand the strengths and weaknesses of the six main tools of neuromarketing.
B2B companies can create competitive advantage in the digital age by tailoring technology to their relationships with customers...
The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...
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In the digital age, where consumers and brands are connected like never before, B2B retailers need to embrace new business...
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How licensing and price competition can lead to win-win agreements.
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Front-of-package claims influence perceptions, despite no link to actual nutritional quality.
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How 3G Capital made Burger King cool again.
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Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...
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Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.
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The brands that mean the most to consumers aren’t always the ones you’d expect.
Board role in brands - could we seek your guidance on more specific. Strategy unfortunately has become a...
Digital Marketing - Your blog is a smart piece of work, enjoyed a lot while reading....
It is all about the Customer - The key phrase - "OTAs ..... single minded obsession with the customer...." ...
I agree but do not forget the Human side - David, thank you for the article. I agree that the Digital...
Sales manager - Please send material