A time-tested technique from academic research can help practitioners better understand their stakeholders.
Information about how others feel about pain has an outsized effect on our own response to it.
Sellers should focus less on cultivating a forest of positive reviews, and more on the state of each tree.
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Five golden rules to effectively balance personalisation and customer protection.
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How organisations can get workers to post more company-related content willingly.
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INSEAD experts and industry executives drill down to the basic human needs driving changes in retail.
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Within the field, marketing communications are on an uptrend, while channel management is declining.
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Bogus items can psychologically “infect” the real items they’re copied from.
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Our framework shows how to guide consumers to choose healthier food options.
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Framing a product feature as an unexpected benefit may stoke consumer desire.
How Marketing Can Help Tech Start-Ups Survive | INSEAD Knowledge - Hey! This is my first visit to your blog...
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