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The Digital Transformation of the “Mad Men” Model
David Dubois, INSEAD Associate Professor of Marketing, and Joanna Teoh, INSEAD MBA ̔19J

The ad agency business needs to reinvent itself and embrace the two key challenges of the coming decade.

Why Putting Your Phone Away Isn’t the Answer

Interaction on social media during an event increases our enjoyment in the moment and beyond.

Making the Shift to Digital Sales in B2B

The old methods of demand generation won’t work in the always-online era.

  • The Tension-Filled World of Luxury Consumption
    November 16, 2020

    Recent research highlights how luxury consumers are pulled in different, often contradicting directions.

  • How to Appease Your Customers After Your Algorithm Rejects Them
    November 3, 2020

    No one likes to hear “computer says no”. But there may be more ways to be transparent about algorithm-driven rejections than...

  • Comparison Shopping in the Age of Information Overload
    October 26, 2020

    When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this...

  • Making the Commute of the Future Happen
    September 14, 2020

    Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing...

  • Beyond Covid-19: Remodelling the Future of Fashion
    August 6, 2020

    The industry is set to become less cyclical, less vicarious and more transparent.

  • How Luxury Is Reinventing Itself
    July 13, 2020

    Luxury brands must secure a place in the hearts and minds of their customers, their partners and the public.

  • Building Digital Resilience Around the Customer
    July 3, 2020

    Resilient businesses use digital technologies, data and analytics to create long-term customer value.

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Latest Comments
  • Eco York, 19.01.2021 at 12.38 pm
    The Danger of Siloed Social Media

    Web Development Company - Thanks for sharing such a useful article.

  • Art Lapinsch, 13.01.2021 at 04.30 pm
    How to Build a Brand Pyramid

    Founder - Fully agree that this is a helpful framework. ...

  • Zebravo UK, 05.01.2021 at 07.05 am
    The Danger of Siloed Social Media

    Web development Services London - Thanks for taking the moment to consider this, I believe powerfully about...

  • Brad, 08.12.2020 at 12.58 pm
    Five Steps to Great Digital Customer Experiences

    Digital customer experience - Digital customer experience is the essence of any successful marketing...

  • parandbar, 09.11.2020 at 06.06 pm
    How Marketing Can Help Tech Start-Ups Survive

    parandbar - it is best post

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