The profoundly beneficial impact of AI-based systems may be blunted in the 2020s, if Big Tech isn’t careful.
A time-tested technique from academic research can help practitioners better understand their stakeholders.
Information about how others feel about pain has an outsized effect on our own response to it.
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Sellers should focus less on cultivating a forest of positive reviews, and more on the state of each tree.
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Five golden rules to effectively balance personalisation and customer protection.
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How organisations can get workers to post more company-related content willingly.
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INSEAD experts and industry executives drill down to the basic human needs driving changes in retail.
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Within the field, marketing communications are on an uptrend, while channel management is declining.
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Bogus items can psychologically “infect” the real items they’re copied from.
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Our framework shows how to guide consumers to choose healthier food options.
How Marketing Can Help Tech Start-Ups Survive | INSEAD Knowledge - Hey! This is my first visit to your blog...
This is a well written - This is a well written article. Nice topic on digital marketing strategies. Thank...
the growing power of marketing in the business world - this was a good article feel like I learned alone...
Elephant in the room - It may be convenient to overlook, but racism, plain and simple is also a factor....
It's challenging to use - It's challenging to use employees as social influencers with organized labor. The...