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Responsibility

From Super-Sized to Superior Gratification

Pierre Chandon

Why we need to focus on eating as pleasure if we want to start eating healthier.

Responsibility

Thoughtful Consumption for Well-Being and Sustainability

H. Plassmann, S.Rangan, E. Hansmeyer

Understanding consumer behaviour is key to making fashion more sustainable.

Operations

How Large Mergers Can Benefit Smaller Players

Xabier Barriola

Joint ventures between dominant incumbents can create opportunities for smaller firms to enter the market and capture market share.

Marketing

Five Ways to Optimise Your Subscription Model

W. Ulaga, M. Mansard

With more global distributors launching subscription models, retailers and consumer-packaged goods manufacturers must level up their offerings to stand out from the crowd.

Marketing

Cutting Through the Metaverse Hype

P. Zemsky, C. Poole, N. Bokil, C. Smith

The barriers to mainstream metaverse adoption and the key opportunities and challenges it presents.

Marketing

How Slow-Motion Video Ads Make Products More Luxurious

S. Jung, D. Dubois

Slowing down the speed of video ads can boost consumers' desires for the featured product or brand.

Marketing

When Feeling Good Feels Morally Wrong

S. Lin, T. Reich, T. Kreps

After witnessing human suffering, people believe it is more appropriate to prolong negative emotions than repair their mood.

Marketing

Putting a Price on Private Data

G. Tomaino, K. Wertenbroch, D. Walters

People value their private data higher in cash than in digital goods or services.
1 comment

Marketing

Healthy Eating Interventions That Work

P. Chandon, K. L. Haws, P. J. Liu

Mutually beneficial solutions for the food industry, health and the environment.

Career

The Problem With Being Too Easy-going

A. Barasch, K. Woolley, P. J. Liu

Failure to express your preferences in everyday situations can make you seem less likeable and even slightly less human.

Marketing

How to Get More Value from Less Food

Pierre Chandon

Marketing focused on the multisensory properties of food can encourage people to eat less and experience more pleasure.

Responsibility

Americans Underestimate the Impact of Voter Suppression

G. Tomaino, Z. Carmon, A. Mazar, W. Wood

Voting suppression is on the rise, but many Americans fail to anticipate the harm of seemingly minor voting restrictions.
4 comments

Marketing

NFTs as a Force for Good: The Savvy Salamanders

A. Rane, P. Kireyev

How a group of MBA students built a community of crypto pioneers and a unique approach to fundraising. 

Marketing

Online Feedback Requests Are Effective, Even if Ignored

M. Rubin, D. Perez, G. Oestreicher-Singer, L. Zalmanson

Requesting feedback from online users can influence their behaviour, even when the requests go unanswered.

Marketing

A “Human” Understanding of the World Through AI

David Midgley 

Information search could be made less biased and more holistic through the lens of empathy.