Logo Knowledge

Marketing

Sort by:

colourful swirls

Marketing

Why It Pays to Do Things Differently

INSEAD Knowledge

How a hydration company built a successful business model by going against the grain.
Woman at a crossroads

Marketing

Making High-Stakes Decisions Right

Lily Fang

INSEAD professors shed light on how people and machines can sharpen their judgement across work and personal contexts.
conceptual cash register

Marketing

Why Does Spending Money Feel So Painful?

Lily Fang

Insights on rewarding asymmetric teams, strategic decision-making, AI buildouts and more.
1 comment
pop art image of contributing ideas to the pool

Leadership & Organisations

How to Better Harness the Wisdom of the Crowd

Lily Fang

A simple way for groups to perform better, how AI is crowding out context, the effect of trade-in programmes on profitability and more research-backed insights.
Fashion blogger outfit

Marketing

Can Brands Desired by Humans Appeal to AI Too?

D. Dubois, A. R. Hess, J. Dawson, A. Jaiswal

Luxury, prestige and aspirational brands have spent decades honing the art of saying less, but LLMs can't read much of it. What should brand leaders do?
concept of social networks

Leadership & Organisations

How Social Media Impacts Culture Change

Lily Fang

New research by INSEAD faculty on organisational culture, algorithmic pricing, sustainable futures and more.
Supermarket shelf

Marketing

When Brain Scans Beat Surveys (and When They Don’t)

H. Plassmann, P. Albuquerque

Brain imaging and consumer surveys predict different stages of the purchase journey – a distinction that can make or break a product launch.
2 comments
Window of the souvenir shop in the courtyard of Windsor Castle

Marketing

How Much Is That Display in the Window?

Abhishek Borah

It literally depends on which direction you're going.
Rimowa luggage exhibition in Shanghai

Marketing

The Playbook for RIMOWA’s Transformation

F. Godart, H. Bonnet-Masimbert

How a humble German household name created its own market and became a symbol of contemporary luxury.
two miniature figures of men hanging out together

Marketing

How Stigma Affects Male Friendships

S. Xue, S. Lin

Why some men may not want to watch a romantic film or share food with other men – and why it matters.
1 comment
ai marketing concepual image

Marketing

How GenAI Is Driving Personalised Marketing in the UAE

D. Starobogatov, W. Ulaga

The technology is helping marketers go beyond traditional segmentation strategies to deliver truly individualised experiences across a dynamic population.
1 comment
Customer review rating concept

Marketing

What Happens When You Actually Listen to Customers

Rupali Kaul

No surprise that your business tends to improve. What’s surprising is that customers you don’t survey are also likely to be impressed.
one green chair in a sea of red chairs

Marketing

How Do We Excuse Our Bad Behaviour?

Stephanie Lin

A look at the strategies consumers use to justify actions that conflict with their values.
Nutri-Score A indicated on a food package close-up

Marketing

When Nutrition Labels Work – and When They Don't

P. Chandon, A. Indaburu

At-a-glance nutrition labels on restaurant menus can promote healthier choices among middle-class consumers. But what about the rest?
Staircase with decorative tiles

Family Business

INSEAD Insights: Car Ownership, Digital Twins and Window Displays

Lily Fang

A bumper crop of illuminating findings in the realms of family business, marketing, operations and more.