Marketing
Operations
How Large Mergers Can Benefit Smaller Players
Joint ventures between dominant incumbents can create opportunities for smaller firms to enter the market and capture market share.
Marketing
Five Ways to Optimise Your Subscription Model
With more global distributors launching subscription models, retailers and consumer-packaged goods manufacturers must level up their offerings to stand out from the crowd.
Marketing
Cutting Through the Metaverse Hype
The barriers to mainstream metaverse adoption and the key opportunities and challenges it presents.
Marketing
How Slow-Motion Video Ads Make Products More Luxurious
Slowing down the speed of video ads can boost consumers' desires for the featured product or brand.
Marketing
When Feeling Good Feels Morally Wrong
After witnessing human suffering, people believe it is more appropriate to prolong negative emotions than repair their mood.
Marketing
Putting a Price on Private Data
People value their private data higher in cash than in digital goods or services.
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Marketing
Healthy Eating Interventions That Work
Mutually beneficial solutions for the food industry, health and the environment.
Career
The Problem With Being Too Easy-going
Failure to express your preferences in everyday situations can make you seem less likeable and even slightly less human.
Marketing
How to Get More Value from Less Food
Marketing focused on the multisensory properties of food can encourage people to eat less and experience more pleasure.
Responsibility
Americans Underestimate the Impact of Voter Suppression
Voting suppression is on the rise, but many Americans fail to anticipate the harm of seemingly minor voting restrictions.
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Marketing
NFTs as a Force for Good: The Savvy Salamanders
How a group of MBA students built a community of crypto pioneers and a unique approach to fundraising.
Marketing
Online Feedback Requests Are Effective, Even if Ignored
Requesting feedback from online users can influence their behaviour, even when the requests go unanswered.
Marketing
A “Human” Understanding of the World Through AI
Information search could be made less biased and more holistic through the lens of empathy.
Marketing
How to Shoot for the Holy Grail of Social Media Marketing
Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
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Marketing
Healthy in the Wrong Way: When Food Marketers Don’t Listen
The meaning of “healthy” is constantly evolving, and food marketers are not always meeting consumers’ expectations.