Marketing | INSEAD Knowledge

luxury high-end jewellery against a dark green cloth

Marketing

Is India the Next Global Luxury Hub?

D. Dubois, N. Kohli, E. Agarwal, S. Lulla, S. Pretczynska, M. Bhat

India looks set to be the luxury market’s next growth driver. Here’s how brands can make their mark.

Operations

Your Money or Your Points

S. Y. Chun, V. Satopaa

How companies can optimise airline miles and other loyalty programmes for maximum profit and customer engagement.

When it comes to humour, cats never let you down

Marketing

Make Them Laugh, Sell Them Stuff

A. Borah, V. Sood

Humour makes marketing sing – when you do it right.

Responsibility

INSEAD Explains Sustainability: Corporate Social Responsibility

Amitava Chattopadhyay

This episode explores how corporate social responsibility (CSR) initiatives can be used as pilot projects for larger sustainability schemes.

Marketing

Three Steps Towards Sustainable Impact at Scale

Amitava Chattopadhyay

Focusing on exploration, shared value and customer needs can help drive profits and positive change.

Marketing

INSEAD Explains Sustainability: Nutrition and Health

Pierre Chandon

This episode spotlights the influential role of the food industry, and food marketing in particular, on consumer health and well-being.

Marketing

How #MeToo and Other Social Movements Sway Consumers

C. S. Bellet, D. Dubois, F. Godart

A multinational study reveals that the #MeToo movement shook up gender stereotypes and consumer preferences.

surrealist image of structures against a sky

Strategy

INSEAD Insights: September 2024 Research Picks

Lily Fang

How consumers perceive loyalty programmes, the drawbacks of collective learning, what shapes a start-up’s culture and more findings from recent research.

Strategy

How Digital Technologies Powered the Olympic Games

C. Lin, C. Tung

Digital tools supercharged the creation, distribution and personalisation of content at Paris 2024.

Marketing

How Successful South Korean Brands Create Value Through Immersion

David Dubois

South Korean brands – be it K-pop groups, eyewear or fashion – outpace competitors through transformative customer experiences, from discovery to retail.

Strategy

INSEAD Insights: June 2024 Research Picks

Lily Fang

New findings on factors for successful post-merger integrations, investor behaviour, the benefits of learning from others, how to communicate with investors in tough times and milking brand rivalry.

Strategy

INSEAD Insights: May 2024 Research Picks

Lily Fang

Recent findings on AI and decision-making, social movements’ impact, the consequences of volatile fiscal policies, and what’s behind anaemic productivity growth in the US and Europe.