Within the field, marketing communications are on an uptrend, while channel management is declining.
Bogus items can psychologically “infect” the real items they’re copied from.
Our framework shows how to guide consumers to choose healthier food options.
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Framing a product feature as an unexpected benefit may stoke consumer desire.
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Marketers need to understand the strengths and weaknesses of the six main tools of neuromarketing.
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B2B companies can create competitive advantage in the digital age by tailoring technology to their relationships with customers...
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The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...
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In the digital age, where consumers and brands are connected like never before, B2B retailers need to embrace new business...
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How licensing and price competition can lead to win-win agreements.
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Front-of-package claims influence perceptions, despite no link to actual nutritional quality.
What hasn't been counterfeit? - Interesting research that gives vital attention to the global counterfeit...
Thank you for your research - Thank you for your research and article. My comment / question: nutrition...
Thank you for this article, - Thank you for this article, that's a very interesting research and the...
SEO should be factored into - SEO should be factored into the marketing mix. On-page optimization effects...
Board role in brands - could we seek your guidance on more specific. Strategy unfortunately has become a...