B2B companies can create competitive advantage in the digital age by tailoring technology to their relationships with customers...
The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet...
In the digital age, where consumers and brands are connected like never before, B2B retailers need to embrace new business...
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How licensing and price competition can lead to win-win agreements.
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Front-of-package claims influence perceptions, despite no link to actual nutritional quality.
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How 3G Capital made Burger King cool again.
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Instead of blindly giving away complementary services, B2B companies should make a strategic decision on whether to kill it,...
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Contrary to popular belief, pursuing a modest positive change is sometimes perceived as easier than maintaining the status quo.
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The brands that mean the most to consumers aren’t always the ones you’d expect.
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Subtly reminding people how busy they are can nudge them to make virtuous choices.
I agree but do not forget the Human side - David, thank you for the article. I agree that the Digital...
Sales manager - Please send material
Idiot - I know I'm on the very far end of the bell curve, but your association of EC with number...
reply - We used this framework at Google when we developed the google play brand. best Patrick.
Where does this framework come from? - Hi, I find this very useful but was just wondering where the...