Marketing
Marketing
When Feeling Good Feels Morally Wrong
After witnessing human suffering, people believe it is more appropriate to prolong negative emotions than repair their mood.
Marketing
Putting a Price on Private Data
People value their private data higher in cash than in digital goods or services.
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Marketing
Healthy Eating Interventions That Work
Mutually beneficial solutions for the food industry, health and the environment.
Career
The Problem With Being Too Easy-going
Failure to express your preferences in everyday situations can make you seem less likeable and even slightly less human.
Marketing
How to Get More Value from Less Food
Marketing focused on the multisensory properties of food can encourage people to eat less and experience more pleasure.
Responsibility
Americans Underestimate the Impact of Voter Suppression
Voting suppression is on the rise, but many Americans fail to anticipate the harm of seemingly minor voting restrictions.
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Marketing
NFTs as a Force for Good: The Savvy Salamanders
How a group of MBA students built a community of crypto pioneers and a unique approach to fundraising.
Marketing
Online Feedback Requests Are Effective, Even if Ignored
Requesting feedback from online users can influence their behaviour, even when the requests go unanswered.
Marketing
A “Human” Understanding of the World Through AI
Information search could be made less biased and more holistic through the lens of empathy.
Marketing
How to Shoot for the Holy Grail of Social Media Marketing
Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
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Marketing
Healthy in the Wrong Way: When Food Marketers Don’t Listen
The meaning of “healthy” is constantly evolving, and food marketers are not always meeting consumers’ expectations.
Marketing
Consumer Streaks Are Motivating – The Key Is Keeping Them Alive
People often go out of their way to repeat a behaviour if it is logged and highlighted to them.
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Strategy
Why the Customer Isn’t Always Right
Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.
Operations
Mind the Inventory Risk: Price Paradox Under Competition
In competitive environments, operational innovation could well be the answer to inventory risk.
Marketing
Unlock the Full Value of Your Business Relationships
A fruitful relationship starts with asking the right – and sometimes difficult – questions.