Marketing
Marketing
NFTs as a Force for Good: The Savvy Salamanders
How a group of MBA students built a community of crypto pioneers and a unique approach to fundraising.
Marketing
Online Feedback Requests Are Effective, Even if Ignored
Requesting feedback from online users can influence their behaviour, even when the requests go unanswered.
Marketing
A “Human” Understanding of the World Through AI
Information search could be made less biased and more holistic through the lens of empathy.
Marketing
How to Shoot for the Holy Grail of Social Media Marketing
Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
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Marketing
Healthy in the Wrong Way: When Food Marketers Don’t Listen
The meaning of “healthy” is constantly evolving, and food marketers are not always meeting consumers’ expectations.
Marketing
Consumer Streaks Are Motivating – The Key Is Keeping Them Alive
People often go out of their way to repeat a behaviour if it is logged and highlighted to them.
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Strategy
Why the Customer Isn’t Always Right
Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.
Operations
Mind the Inventory Risk: Price Paradox Under Competition
In competitive environments, operational innovation could well be the answer to inventory risk.
Marketing
Unlock the Full Value of Your Business Relationships
A fruitful relationship starts with asking the right – and sometimes difficult – questions.
Responsibility
Not All Heroes Wear Capes. They May Just Have More Willpower
We instinctively see people with stronger self-control as more virtuous and more capable of realising good intentions.
Career
The Pitfalls of Flaunting Your Social Status
Ditch the luxury logos if you want to be seen as a cooperative team player.
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Economics & Finance
Where a Firm’s Value Truly Lies
A new approach to uncovering the sum of all the parts of a modern firm.
Marketing
Why Facebook Is Rebranding Itself as Meta
Is the tech company dodging bad publicity or creating a gatekeeper economy?
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Marketing
Why Investors’ Memories May Be Bad for Their Wealth
How positive bias can lead overconfident investors to inflate the size of their wins and forget their losses.
Marketing
Marketing Automation: Utopia or Dystopia?
Firms must take consumer psychology into account and resist the temptation to maximise short-term profits at the cost of consumers.