Strategy | INSEAD Knowledge

Four brown pieces of puzzle stand on wooden table isolated on gray or white background

Strategy

Four Trust Types That Make or Break AI Projects

Q. Huy, N. Vuori

The success of organisational AI initiatives depends on whether employees trust it with both their heads and their hearts.

Marketing

How AI Agents Are Rewriting Retail Power

N. Furr, A. Shipilov, J. Gaarlandt, W. Korver

As AI agents shape buying decisions, both brands and retailers must master AI agent optimisation to retain influence.

Strategy

The Future Isn’t Horizontal: AI’s Vertical Revolution

M. Olenick, P. Zemsky

What if the true revolution of generative AI isn’t about AI at all – but about the industries it’s poised to remake?

incorporating sustainability in business

Strategy

When Sustainability Reshapes the Business Model

L. Felipe Monteiro

The sustainability agenda is forcing companies to rethink how they innovate, engage their people and collaborate with partners.

Strategy

Tailoring Strategy to Local Needs

L. Nartey, B. Akpaka

Understanding different stakeholder needs is vital to capturing value in emerging markets.

Operations

Six Opportunities for CIOs in the AI Adoption Race

G.Gioux, B. Conversano, T. Evgeniou

CIOs don’t need to own AI, but they do need to shape how it works across the business.

Leadership & Organisations

Are Quarterbacks Smarter Than CEOs?

Henrich Greve

What firms could learn from American football teams about effective decision-making.

one black sheep surrounded by all white sheep

Strategy

How the Misfit Bias Can Hurt You

M. Bikard, B. Stroube, K. Vakili

Poor combinations can negatively bias how individual parts are viewed – be it a song on an album, a picture in a gallery or a member of a team.

Strategy

Business Practice Gone Astray? Improve Business Theory

Subi Rangan

Flawed assumptions in business theory are pushing firms off course.

Strategy

How AI Can Change the Way Companies Go Global

José Santos

TikTok didn’t expand one country at a time. It grew one user at a time.

Marketing

GenAI: Prompting a Better Marketing Strategy

D. Dubois, J. Niessing

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.

Responsibility

INSEAD Explains Sustainability: Green Technologies

Anton S. Ovchinnikov

The best time for green technology adoption is now. We need to start learning by doing.

Strategy

Mapping AI Adoption by Industry

A. Shipilov, F. Burelli

To succeed with AI, companies must assess their industry’s AI maturity and adapt their strategy accordingly.

Leadership & Organisations

How Expensive Is It to Have Your Own AI Agent, Really?

Albert A. Angehrn

Why artificial intelligence isn’t just for Big Tech and billion-dollar budgets.

Entrepreneurship

Income Insurance: From Unmet Needs to Thriving Ecosystem

C. Spina, D. Jiao

The Singapore insurer’s transformation into a digital ecosystem pioneer is built on collaborative partnerships and catering to overlooked customers.

Sort by:

Subscribe to the INSEAD Knowledge newsletter