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Strategy

The Trap Behind AI Experimentation

N. Furr, A. Shipilov

Without clear links to customer value, most pilots fail to deliver. Disciplined focus can change that.
Best of 2025

Leadership & Organisations

Our Best of 2025

INSEAD Knowledge

Impactful insights from INSEAD faculty on generative AI, the economics of sustainability and what it means to lead.
Pomegranate on green background

Economics & Finance

INSEAD Insights: December 2025 Research Picks

Lily Fang

The latest research findings on regulatory missteps, muted innovation, labour market incentives and sharper marketing strategies.
Abstract flying dragons on a dark blue background

Strategy

How to Orchestrate Your Own Business Ecosystem

F. Burelli, A. Shipilov

How Klarna and other digital platforms transformed from sidekicks into the stars of large ecosystems.
fork in the road concept

Strategy

Three Essentials for Making Better Choices

I. Tsetlin, E. Soyer

Decision analysis can only be effective if leaders have the bandwidth to act, are clear on purpose and fully understand their options.
Ideating process

Operations

When Machines Argue: AI Hive Minds and Strategic Decisions

Enver Yücesan

What happens when you make AI models debate each other, and why the results might be better than what your strategy team could produce.
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dry lake going through drought

Responsibility

Are Sustainability Negotiations Doomed or Just Done Wrong?

Horacio Falcão

Win-lose or short-sighted methods will get us nowhere in negotiating sustainability issues.
futuristic digital cityscape

Strategy

The World’s Most Talent Competitive Countries, 2025

P. A. L. Evans, L. F. Monteiro, R. E. Reynoso

The latest edition of the Global Talent Competitiveness Index unveils a new country at the top of the rankings, alongside insights on maintaining an edge in a rapidly evolving world.
Gold nuggets on black sand

Entrepreneurship

How to Mine Better Innovation From the AI Gold Rush

E. D. Yilmaz, T. Meyer

Cultivate genuine innovation through experienced evaluation, strategic intent and mechanisms that reward novelty over replication.
abstract man leading

Operations

The CEO's AI To-Do List

T. C. Redman, G. Gioux, T. Evgeniou

Five things that CEOs need to take charge of – rather than delegate – for AI initiatives to succeed.
circuit board brain AI concept

Operations

Taking on the AI Adoption Challenge

Lily Fang

What’s holding companies back from taking full advantage of the technology, and which trends should they keep in mind?
Night scene in Asia with dynamic lights

Strategy

Can Asia Benefit From the AI Boom?

S. Hasija, H. Kim

With AI democratising knowledge and enabling more capital- and labour-efficient businesses, could the “Asian Century” finally be on the horizon?
illustration of two business partners on a rocket

Strategy

How Firms Can Better Build on the Knowledge of Start-Ups

B. Decreton, L. F. Monteiro, F. Polidoro Jr.

Building on knowledge created by start-ups can help firms improve innovation – but be mindful of these potential roadblocks.
Illustration of butterfly evolution symbolising digital transformation

Strategy

AI Transformation Is Not About Tech

B. Conversano, V. Satopää

Why AI initiatives fail when leaders treat them like typical tech rollouts.
tug-of-war between a human and a robot

Responsibility

Can AI Help Build Smarter Humans?

T. Evgeniou, T. Gordon

Technology must be designed to improve humanity, not replace it.