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Marketing

INSEAD Insights: September 2023 Research Picks

Lily Fang

Recent findings on online marketplace dynamics, new market creation, trust in AI, diversity in corporate boards and consumer choices.
Lessons from finance for tech

Economics & Finance

Managing Systemic Risks in Tech: Lessons from Finance

F. Candelon, D. Martinez, P. Nathanial, T. Evgeniou, L. Van der Heyden

The financial sector's track record in risk management offers invaluable lessons for the tech industry.
humanitarian localisation efforts

Operations

Why Has the Humanitarian Sector Been Slow to Localise?

L. Frennesson, L. Van Wassenhove

Despite a collective strategic intent to localise, progress has been slower than expected.
Pooling Risks: Is Transshipment More Cost-Effective Than Hubs?

Operations

Is Transshipment More Cost-Effective Than Hubs?

Enver Yücesan

Drones, self-driving vehicles and other technologies have made shipping stock between locations a viable alternative to obtaining them from a centralised facility.
businesses learning from humanitarian operations

Operations

What Businesses Can Learn From Humanitarian Operations

Luk Van Wassenhove

Navigating uncertain and dynamic environments and overcoming resource and information scarcity are nothing new to humanitarian organisations.
Bicycle track

Marketing

Customer Engagement in a Circular Economy

W. Ulaga, C. Senn

Embracing circular business models unlocks opportunities for companies to engage with customers, optimise resource utilisation and ensure a sustainable future.
Navigating trust and safety in a world of AI

Operations

Navigating Trust and Safety in the World of Generative AI

T. Evgeniou, J. Dunn, A. Hunsberger

The new generation of artificial intelligence can help defend against online harms – if we can effectively manage the risks.
XR education

Operations

The Road Ahead for XR Technology in Business Education

INSEAD Knowledge

How business schools can navigate the challenges and maximise the impact of immersive learning using VR.
companies stepping up in crisis

Responsibility

Business Not as Usual: Companies Stepping Up in Crisis

B. Urlu, E. G. Gülserliler, L. Van Wassenhove

In times of humanitarian disasters, the private sector must step up. Businesses can hardly be functional when society comes to a halt.
rna precision medicine

Operations

Scaling Innovation in Genetics and Precision Medicine

Rachel Eva Lim

How biotech start-ups can identify and solidify their customer base, scale their operations and unlock the full potential of precision medicine.
Planning Matters: Coordination in Humanitarian Relief

Operations

Planning Matters: Coordination in Humanitarian Relief

I. Parsa, L. Van Wassenhove

In disaster response, humanitarian operations take place under high levels of stress and time pressure. There is no room for bureaucracy and ambiguity.
Operating in permanent beta

Operations

Can Companies Thrive in Permanent Beta?

Luk Van Wassenhove

When digital service providers come under pressure to put new and innovative services in the market fast, how does it affect the way companies measure service performance?
humanitarian vs for-profit operations

Operations

Humanitarian Versus For-Profit Operations: When Lines Blur

L. Van Wassenhove, I. Parsa, K. Aral

What are the repercussions when humanitarian organisations adopt a commercial structure?
Beer production line

Operations

How Large Mergers Can Benefit Smaller Players

Xabier Barriola

Joint ventures between dominant incumbents can create opportunities for smaller firms to enter the market and capture market share.
circular business model in practice

Operations

Circularity in Practice: Case of a Zero-Waste Island

A. Atasu, I. Gill

Implementing sustainable solutions has everything to do with influencing behaviour, as shown in the Just Go Zero project on the Greek island of Tilos.