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Operations

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Airline loyalty programmes

Operations

Your Money or Your Points

S. Y. Chun, V. Satopaa

How companies can optimise airline miles and other loyalty programmes for maximum profit and customer engagement.
giant offshore wind turbine

Operations

The Life of Giants: A Life-Cycle View of Wind Turbines

S. Aflaki, A Atasu, L Van Wassenhove

As enthusiasm to harness offshore wind energy hits a high, here’s the lowdown on what affects its long-term viability.
1 comment
toy car on a world map

Strategy

How Can Chinese EV Brands Grow Globally?

C. Lin, L. Shen

Learning from lessons on successful international expansions of the past.
circular economy

Operations

INSEAD Explains Sustainability: Circular Economy

Atalay Atasu

This episode highlights where circularity can begin and how it can end – when not done right.
surrealist image of structures against a sky

Strategy

INSEAD Insights: September 2024 Research Picks

Lily Fang

How consumers perceive loyalty programmes, the drawbacks of collective learning, what shapes a start-up’s culture and more findings from recent research.
purple track at paris 2024

Strategy

How Digital Technologies Powered the Olympic Games

C. Lin, C. Tung

Digital tools supercharged the creation, distribution and personalisation of content at Paris 2024.
illustration of white and black heads

Operations

How Race Can Impact Sourcing Decisions

K. Aral, L. Van Wassenhove

Winning contracts from buyer firms is crucial to the survival of small businesses – but racial bias can get in the way.
AI fashion trends

Operations

Ahead of the Trends

F. Godart, D. de Jori, I. Mirbach

Exploring the different ways fashion brands are embracing AI.
Out of stock sign

Operations

Improving Access to Drugs: The Critical Role of Supply Chain Risk

T. Breugem, I. Parsa, L. Van Wassenhove, K. Van Oorschot

A simple way of thinking about medical criticality, supply chain risk and their interactions can lead to more sustainable solutions for drug shortages.
2 comments
portable charger and toy electric vehicle

Strategy

The Chinese EV Company That Made Battery Swapping Work

Chengyi Lin

Automotive company Nio's battery-swapping technology offers a viable alternative to charging stations.
colourful lines and a black hole

Strategy

Technology Counter-Offensive! Fight Back Against Disruption

N. Furr, D. Snow

Companies can respond to new technology with smart strategies.
1 comment
Olympics torch

Responsibility

Paris 2024: A Model for Greener Games

A. Atasu, L. Van Wassenhove

With a bold ambition to halve greenhouse gas emissions, the Paris Olympics and Paralympics are raising the bar for future international events.
1 comment
Responsiveness is a Responsibility

Responsibility

When Being Responsive is a Responsibility

A. Atasu, M. Altman, A. Reichel

How Kenvue embraced responsibility to its customers by making its supply chain more responsive to demand.
Pop art abstract image of four business people from behind using futuristic technology to brainstorm

Strategy

Four Ways GenAI Can Give You a Competitive Edge

A. Ovchinnikov, D.Dubois, M. Lobo, H. Kim

How to put generative AI to work for your business.
global supply chain

Operations

The Rise of the Indo-Pacific in the Global Supply Chain

Sameer Hasija

With an eye on emerging technologies and capability building, Indo-Pacific countries could play an increasing role in the global value chain amid trade tensions.