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Operations

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Airplane taking off sunset

Operations

Airbus and the Hydrogen Horizon

A. Johnson, M. Sosa, H. Shah

The world’s leading aerospace company shows that successful innovation is not just about technical breakthroughs.
Road map

Operations

Digital Transformation Starts With Data

INSEAD Knowledge

Most digital transformation programmes fail not because of the technology, but because of what comes before it.
concept of social networks

Leadership & Organisations

How Social Media Impacts Culture Change

Lily Fang

New research by INSEAD faculty on organisational culture, algorithmic pricing, sustainable futures and more.
Quantum Computing

Technology & Innovation

Quantum’s Transistor Moment

INSEAD Knowledge

The question isn’t whether quantum computing works, it’s whether your business is ready when it does.
checklists and a cross

Operations

How to Make the Most Out of Value-Based Healthcare

S. Chick, S. Hasjia, S. Zorc

The effectiveness of basing healthcare reimbursement policies on health outcomes lies in the ability to align diverse incentives. That’s why contract design matters.
blindfolded businessman throwing a dart

Strategy

Why Leaders Are Flying Blind Into AI

R. Genovska, P. Parker

Every sector runs on hidden formulas. AI is widening the gap between those who see them and those who don’t.
owl on branch

Responsibility

Be An Owl: Turn Sustainability Regulations Into Advantage

A. Atasu, L. Van Wassenhove

Better to be seated at the table than to be on the menu.
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hand winding up a wound-up man

Operations

Can Your Audience Stifle Your Creativity?

Lily Fang

New research on EV range anxiety, creators’ complex relationships with their audience, how the market values AI investments and more.
life boat attached to a ship

Responsibility

The Role of Business in the Humanitarian New Normal

B. Thakur-Weigold, L.Van Wassenhove

As support for aid shrinks, business can help make the system more resilient.
businessman dragged by red arrow hand while holding dollar symbol paper representing financial instability

Economics & Finance

Is the Asian Economic Model Breaking?

Pushan Dutt

The Asian miracle was built on an assumption that the system would hold. Given the way things are going, the likelihood is that it won’t.
Use of AI in computer aided design of buildings

Technology & Innovation

Can AI Align Sustainability and Profits?

K. Cool, A. Atasu

Norwegian start-up Consigli is creating impressive value for real estate developers and the environment with the help of AI. Its recent US$390 million buyout suggests they are doing something right.
yellow lightbulbs against a pink background

Leadership & Organisations

INSEAD Insights: Strong Cultures, Supply Chains and Surprise

Lily Fang

New research on organisational behaviour, healthcare, the energy transition and more.
Staircase with decorative tiles

Family Business

INSEAD Insights: Car Ownership, Digital Twins and Window Displays

Lily Fang

A bumper crop of illuminating findings in the realms of family business, marketing, operations and more.
assortment of pills

Operations

Bringing Life-Saving Health Innovations to Market: At What Costs?

Stephen E. Chick

Conditional market access schemes can accelerate access to effective new treatments. To better balance their costs and health benefits, collaborative negotiation is key in pricing.
Best of 2025

Leadership & Organisations

Our Best of 2025

INSEAD Knowledge

Impactful insights from INSEAD faculty on generative AI, the economics of sustainability and what it means to lead.