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K12 Education Investment Rewards

Entrepreneurship

The Benefits of Investing in Good Education

C. Zeisberger, L. Jin, H. Temurnikar

Understanding local conditions is key to strong returns from schools in Southeast Asia.
chatgpt

Marketing

GenAI: Prompting A Better Marketing Strategy

D. Dubois, J. Niessing

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.
Income Insurance: From Unmet Needs to Thriving Ecosystem

Entrepreneurship

Income Insurance: From Unmet Needs to Thriving Ecosystem

C. Spina, D. Jiao

The Singapore insurer’s transformation into a digital ecosystem pioneer is built on collaborative partnerships and catering to overlooked customers.
a row of lightbulbs with headphones on

Entrepreneurship

INSEAD Insights: March 2025 Research Picks

Lily Fang

Findings on customer experience management, human-AI ensembles, identity conflicts, global financial markets and acquisitions.
image of the deepseek logo on a phone

Strategy

Deeper Than DeepSeek: China’s AI Ascendancy

Chengyi Lin

How China built a robust AI ecosystem to challenge American dominance.
aerial view of basketball court

Strategy

The Hidden Game: Uncovering The Business of Sports

F. Monteiro, I. Rodríguez Valero

The trends that characterise the world of sports – and how business can get in on the game.
illustration of an electric vehicle

Strategy

How Incumbents Can Win the EV War

C. Lin, L. Shen

Rather than following the playbook of Chinese EV companies, incumbents should adopt a more strategic approach tailored to their unique strengths.
Buy then Build: Be an Entrepreneur Without the Start-Up

Entrepreneurship

Buy then Build: Be an Entrepreneur Without the Start-Up

I. Naumovska, K. Olateju

Forget coding in garages — a growing number of entrepreneurs are skipping the start-up grind and buying existing businesses instead.
3 comments
luxury high-end jewellery against a dark green cloth

Marketing

Is India the Next Global Luxury Hub?

D. Dubois, N. Kohli, E. Agarwal, S. Lulla, S. Pretczynska, M. Bhat

India looks set to be the luxury market’s next growth driver. Here’s how brands can make their mark.
pop art of human arm wrestling robot arm

Strategy

The Power of AI to Shape Negotiations

Horacio Falcão

How to harness the vast potential of AI to enhance negotiation outcomes – while navigating its challenges.
1 comment
diverse miniature figurines

Strategy

How to Get the Most Out of a Diverse Board

Guoli Chen

Formal and informal social structures can enhance the positive effect of deep-level diversity while weakening the negative impact of surface-level diversity.
miniature house

Strategy

Real Estate Negotiations: A Value Win-Win Approach

H. Falcao, T. Wiegelmann

A comprehensive framework for achieving long-term success in the industry.
surrealist image of structures against a sky

Strategy

INSEAD Insights: September 2024 Research Picks

Lily Fang

How consumers perceive loyalty programmes, the drawbacks of collective learning, what shapes a start-up’s culture and more findings from recent research.
miniature people walking on a book

Entrepreneurship

Why Founders Benefit From Going to School

H. Greve, F. Veloso

A new survey debunks the idea that an MBA won’t help you become a successful entrepreneur.
science of start-ups

Entrepreneurship

The Science of Successful Start-Ups

Chiara Spina

Entrepreneurs who test their business ideas like scientists stand a better chance of making it.
1 comment