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incorporating sustainability in business

Strategy

When Sustainability Reshapes the Business Model

L. Felipe Monteiro

The sustainability agenda is forcing companies to rethink how they innovate, engage their people and collaborate with partners.
Research insights

Responsibility

INSEAD Insights: May 2025 Research Picks

Lily Fang

Understanding fairness in humanitarian aid, the dynamics of “defensive organising” and other research findings.
Bad apple

Strategy

Business Practice Gone Astray? Improve Business Theory

Subi Rangan

Flawed assumptions in business theory are pushing firms off course.
Explains Diversity Inclusion

Responsibility

INSEAD Explains Sustainability: Diversity and Inclusion

Kaisa Snellman

Addressing economic and social inequalities can be good for both business and society.
Green tech

Responsibility

INSEAD Explains Sustainability: Green Technologies

Anton S. Ovchinnikov

The best time for green technology adoption is now. We need to start learning by doing.
two people walking away from each other

Responsibility

Can People With Extreme Political Views Change?

N. Klein, R. E. Lim

Those with extreme political attitudes are often assumed to be more resistant to change than moderates. But this isn’t always the case.
Le Mans motor race track

Responsibility

Fast Track to Sustainable Mobility

M. Kioufis, L. Van Wassenhove

How the Le Mans motor race is paving the way for hydrogen-powered cars.
treating the planet with care

Responsibility

INSEAD Explains Sustainability: The Moral and Business Case

N. Craig Smith

Companies should address broader social and environmental problems, because they are often well-placed to do so.
a row of lightbulbs with headphones on

Entrepreneurship

INSEAD Insights: March 2025 Research Picks

Lily Fang

Findings on customer experience management, human-AI ensembles, identity conflicts, global financial markets and acquisitions.
Angry businessman

Responsibility

The Boardroom Mindset Blocking Climate Action

Jaap Winter

How boards can overcome fear and inertia to channel “moonshot” thinking.
NGO activism

Responsibility

INSEAD Explains Sustainability: The Role of NGOs

Thomas Keusch

Be it as a watchdog or collaborator, NGOs are pushing companies to be more sustainable.
Green ideas

Strategy

The Economics of Sustainability

K. Cool, A. Atasu, N. Furr

Businesses can do well by doing good. Look no further than economic theory, backed by ample examples around us.
Carbon Capture complexity

Responsibility

Can Carbon Removal Save the World?

Jasjit Singh

We need a multi-pronged approach to solve the complex challenge of reaching net zero.
Meandering river in the Amazon

Responsibility

INSEAD Explains Sustainability: Ecosystem and Life-Cycle View

Luk Van Wassenhove

Businesses can’t achieve sustainability alone – and they shouldn’t have to.
balancing on tightrope

Responsibility

A World Without a Safety Net

S. Rana, L. Van Wassenhove, B. Thakur-Weigold

The withdrawal of funding for humanitarian work will affect everyone – in countries rich or poor – as the “global immune system” built by global aid falls apart.