Operations

Use of AI in computer aided design of buildings

Operations

Can AI Align Sustainability and Profits?

K. Cool, A. Atasu

Norwegian start-up Consigli is creating massive value for real estate developers and the environment with the help of AI. Its recent buyout for US$390 million proves the case.

yellow lightbulbs against a pink background

Leadership & Organisations

INSEAD Insights: Strong Cultures, Supply Chains and Surprise

Lily Fang

New research on organisational behaviour, healthcare, the energy transition and more.

assortment of pills

Operations

Bringing Life-Saving Health Innovations to Market: At What Costs?

Stephen E. Chick

Conditional market access schemes can accelerate access to effective new treatments. To better balance their costs and health benefits, collaborative negotiation is key in pricing.

Leadership & Organisations

Our Best of 2025

INSEAD Knowledge

Impactful insights from INSEAD faculty on generative AI, the economics of sustainability and what it means to lead.

Pomegranate on green background

Economics & Finance

INSEAD Insights: December 2025 Research Picks

Lily Fang

The latest research findings on regulatory missteps, muted innovation, labour market incentives and sharper marketing strategies.

Ideating process

Operations

When Machines Argue: AI Hive Minds and Strategic Decisions

Enver Yücesan

What happens when you make AI models debate each other, and why the results might be better than what your strategy team could produce.

abstract man leading

Operations

The CEO's AI To-Do List

T. C. Redman, G. Gioux, T. Evgeniou

Five things that CEOs need to take charge of – rather than delegate – for AI initiatives to succeed.

Map with supply chain icons

Operations

Making Tech Work: Towards Supply Chain Traceability

G. Hall, P. Blaettchen, A. Calmon

Traceability is a huge step towards supply chain resilience. Technology can help – if done right.

Large air-conditioning unit in the junk yard

Operations

How to Fix A Hidden Climate Threat

M. Thierry, L. Van Wassenhove

Tackling the invisible but growing problem of refrigerant emissions requires more proactive businesses in the ecosystem.

circuit board brain AI concept

Operations

Taking on the AI Adoption Challenge

Lily Fang

What’s holding companies back from taking full advantage of the technology, and which trends should they keep in mind?

colourful hotair balloons rising

Operations

INSEAD Insights: October 2025 Research Picks

Lily Fang

A new lens to understand loneliness, counterfeit products, share repurchases and more.

Responsibility

The Hidden Forces Driving the AI Boom

Rachel Eva Lim

Extraction, power and the dark side of the race for AI dominance.

pastel image with bouncing balls

Operations

INSEAD Insights: September 2025 Research Picks

Lily Fang

The real story behind slow productivity growth, how to get more value from clinical trials, why data quality is key and more.

A chess rook standing as a lighthouse amidst a story ocean

Operations

Should AI Nudge You or Tell You What to Do?

S. Poulidis, H. Ge, H. Bastani, O. Bastani

Why even accurate AI advice can have surprising costs.

Rising full moon with a airplane in evening, Czech Republic

Strategy

Leading With a Moonshot Mindset: Lessons From Waymo

So Yeon Chun

To tackle deeply rooted real-world problems, leaders must aim high with purpose, strategy and innovation.

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