Phanish Puranam, The Roland Berger Chaired Professor of Strategy & Organisation Design, INSEAD, and Nirmalya Kumar, Member, Group Executive Council, Tata Sons and Distinguished Fellow, INSEAD Emerging Markets Institute

India’s homegrown innovation culture has the potential to become a globally relevant business methodology.

Managing several products in a rapidly changing consumer goods industry is no easy task. They key is simplicity. For...