How a pair of Indian hospitals have made no-cost surgery a sustainable healthcare paradigm.
N. Craig Smith
Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France.
He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School.
His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate social responsibility, deception in marketing, marketing ethics.
His recent publications appear in Business Ethics Quarterly, Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review.
Social innovation and communication is challenging the mistaken belief that as a fuel provider biogas ‘stinks’.
Are drug companies primarily responsible for patients or making money for shareholders?
Should the responsibilities of “sharing economy” giants like Uber and Airbnb differ from those of traditional companies?
When advertisers enter emerging markets the impact of their actions extends far beyond the promotion of a product or service.
The IBM story has been one of rise, fall and subsequent recovery with some major strategic transformations. Today it’s looking...
In an effort to meet sustainability challenges companies are striving to live up to stakeholder expectations.