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Marketing

GenAI: Prompting A Better Marketing Strategy

D. Dubois, J. Niessing

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.
robot jumping over money bags

Leadership & Organisations

How Expensive Is It to Have Your Own AI Agent, Really?

Albert A. Angehrn

Why artificial intelligence isn’t just for Big Tech and billion-dollar budgets.
The Age of Intelligence

Leadership & Organisations

The Age of Intelligence: Questions That Shape A New World

So Yeon Chun

The questions about AI that truly matter for business success — and those that drain executives’ time and focus.
1 comment
a row of lightbulbs with headphones on

Entrepreneurship

INSEAD Insights: March 2025 Research Picks

Lily Fang

Findings on customer experience management, human-AI ensembles, identity conflicts, global financial markets and acquisitions.
illustration of computer and robot hand

Leadership & Organisations

How AI Can Improve Hiring

N. Klein, E. Gattegno

The opportunities and challenges of using AI to find the right candidate.
image of the deepseek logo on a phone

Strategy

Deeper Than DeepSeek: China’s AI Ascendancy

Chengyi Lin

How China built a robust AI ecosystem to challenge American dominance.
Organisations in the Age of Algorithms

Leadership & Organisations

Organisations in the Age of Algorithms

Phanish Puranam

History shows that organisations are vital to humankind and vice versa. AI can enhance this relationship, provided we harness it well.
aerial view of basketball court

Strategy

The Hidden Game: Uncovering The Business of Sports

F. Monteiro, I. Rodríguez Valero

The trends that characterise the world of sports – and how business can get in on the game.
illustration of person looking out with binoculars

Responsibility

Five Global Trends in Business and Society in 2025

P. Joos, K. Le Goulven, F. Veloso

The top threats to business and the greatest opportunities for impact in the year ahead.
Decoding AI Developer use

Strategy

Decoding AI Adoption

P. Zemsky, R. Wong

How region, industry and company size impacts open-weight AI use by developers.
pop art of human arm wrestling robot arm

Strategy

The Power of AI to Shape Negotiations

Horacio Falcão

How to harness the vast potential of AI to enhance negotiation outcomes – while navigating its challenges.
1 comment
Event Horizon Black Hole

Strategy

How Businesses Can Survive the AI "Black Hole"

Jason P. Davis

Why a balanced, experimental approach to GenAI might offer companies the best chance of navigating an uncertain future.
illustration of overlapping colourful heads

Leadership & Organisations

How to Assess Personality Using AI

E. Gattegno, N. Klein

Personality assessments are widely used to evaluate organisational fit. AI can help improve this process – but there are caveats.
Research Insights October 24

Economics & Finance

INSEAD Insights: November 2024 Research Picks

Lily Fang

New tax collection strategies, mitigating AI risks in healthcare, the luck of CEOs and other research findings.
an ai that looks human

Strategy

Could More Human-Like AI Undermine Trust?

P. Puranam, B. Vanneste

Designing modern AI in a way that makes it appear to have more agency could backfire by making people trust the technology less.