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Operations

Taking on the AI Adoption Challenge

Lily Fang

What’s holding companies back from taking full advantage of the technology, and which trends should they keep in mind?
Night scene in Asia with dynamic lights

Strategy

Can Asia Benefit From the AI Boom?

S. Hasija, H. Kim

With AI democratising knowledge and enabling more capital- and labour-efficient businesses, could the “Asian Century” finally be on the horizon?
digital glitch

Responsibility

The Hidden Forces Driving the AI Boom

Rachel Eva Lim

Extraction, power and the dark side of the race for AI dominance.
Illustration of butterfly evolution symbolising digital transformation

Strategy

AI Transformation Is Not About Tech

B. Conversano, V. Satopää

Why AI initiatives fail when leaders treat them like typical tech rollouts.
Humanroid robots play foot game during Smart China Expo 2025

Economics & Finance

China's AI Involution: What the West is Missing

Lily Fang

While the West focuses on large language models, China's fierce internal competition and broader approach may define AI's next chapter.
tug-of-war between a human and a robot

Responsibility

Can AI Help Build Smarter Humans?

T. Evgeniou, T. Gordon

Technology must be designed to improve humanity, not replace it.
image of brazilian flag on motherboard

Strategy

Brazil’s Digital and AI Talent Landscape: Leapfrogging or Left Behind?

L. F. Monteiro, E. Bechara

Can digital and AI talent drive growth? Or will systemic bottlenecks continue to hold the country back?
A chess rook standing as a lighthouse amidst a story ocean

Operations

Should AI Nudge You or Tell You What to Do?

S. Poulidis, H. Ge, H. Bastani, O. Bastani

Why even accurate AI advice can have surprising costs.
group of people representing employees in an organisation

Leadership & Organisations

How AI Is Transforming HR

E. Bechara, T. Evgeniou, G. Gioux

With the right approach, HR leaders can design a new kind of AI-enabled organisation.
3 comments
human and robot arranging pie chart

Leadership & Organisations

Have You Really Counted the Costs of GenAI?

Mark Mortensen

It's easy to chase productivity gains with generative AI. But are you also accounting for the value you may be giving up?
1 comment
abu dhabi skyline

Marketing

Beyond Humans: AI-Driven Marketing in the UAE

D. Starobogatov, W. Ulaga

What the future of marketing could look like in an AI-native ecosystem.
Chairs around a light office table

Leadership & Organisations

How Forward-Thinking Boards Are Using AI

S. Shekshnia, V. Yakubovich

Still too few directors recognise AI’s potential to improve preparation, discussion and decision-making in the boardroom. But this may soon change.
Hand of a businessman holding a turned on LED light bulb coming out from a brown paper box surrounded by old incandescent light bulbs

Strategy

"McKinsey in a Box": The End of Strategic Consulting?

Phil Parker

Affordable strategic business analyses and career consulting are now available to anyone with an internet connection.
1 comment
AI-powered shopping

Marketing

How to Market to LLMs (and Sell to Humans)

D. Dubois, J. Dawson, A. Jaiswal

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.
AI Marketing integration megaphone computer

Marketing

Six Steps to Create Customer Value With AI

J. Niessing, B. Lickfett

How leading companies are integrating generative AI to serve customers better.