Artificial intelligence | INSEAD Knowledge

Strategy

How to Build A Successful AI Hub

Philip M. Parker

Creative solutions that could recreate Silicon Valley in Africa and Asia.

Marketing

How GenAI Is Driving Personalised Marketing in the UAE

D. Starobogatov, W. Ulaga

The technology is helping marketers go beyond traditional segmentation strategies to deliver truly individualised experiences across a dynamic population.

Entrepreneurship

Why Open Innovation Often Fails to Scale

INSEAD Knowledge

To succeed, organisations need to balance experimentation with integration and long-term value creation.

lights depicting high speed of tech industry

Leadership & Organisations

What’s Different About Working in Tech?

M. Gonzalez, P. Puranam

A manager’s guide to thriving in a world driven by tech.

Responsibility

How On‑Demand AI Assistance Undermines Learning

S. Poulidis, H. Bastani, O. Bastani

Giving learners on‑demand AI assistance can erode practice, productive struggle and long‑term skill growth – even when they know it harms their learning.

man with a computer for a head representing ai

Career

Is AI Really Going to Take Your Job?

Nadav Klein

No, but your role is probably going to look a little different.

businessman dragged by red arrow hand while holding dollar symbol paper representing financial instability

Economics & Finance

Is the Asian Economic Model Breaking?

Pushan Dutt

The Asian miracle was built on an assumption that the system would hold. Given the way things are going, the likelihood is that it won’t.

Use of AI in computer aided design of buildings

Operations

Can AI Align Sustainability and Profits?

K. Cool, A. Atasu

Norwegian start-up Consigli is creating impressive value for real estate developers and the environment with the help of AI. Its recent US$390 million buyout suggests they are doing something right.