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Artificial intelligence

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Marketing

NFTs as a Force for Good: The Savvy Salamanders

A. Rane, P. Kireyev

How a group of MBA students built a community of crypto pioneers and a unique approach to fundraising. 

Operations

Better Human-AI Collaboration May Depend on Workflow Design

P. Puranam, R. Mehra

Improving how humans work with algorithms could simply be a matter of redesigning workflow.

Marketing

A “Human” Understanding of the World Through AI

David Midgley 

Information search could be made less biased and more holistic through the lens of empathy.

Strategy

Why the Customer Isn’t Always Right

Alixandra Barasch

Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.

Career

How Can Managers Use AI to Find the Right People?

S. Black, P. van Esch

Eight recommendations to help firms win the war for talent.
3 comments

Leadership & Organisations

Creating People-Centric International Organisations With AI

R. McLachlin, K. Tatarinov, T. Ambos, P. Puranam

The United Nations is both a fascinating playground for artificial intelligence applications and a showcase of AI implementation problems and solutions.

Strategy

ENGIE: Powering the Energy Transition With Data

P. Boza, T. Evgeniou, M. Sarkar

What does it take for a utility company to develop a data- and AI-driven software business?
1 comment