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Artificial Intelligence

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Technology & Innovation

How to Use AI Without Eroding Critical Thinking

M. Tamisier-Fayard, T. Evgeniou, A. Fayard

AI systems should be designed to strengthen diverse thinking, deepen expertise and preserve human agency.
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Strategy

Four Strategies to Nailing Agentic Commerce Ecosystems

A. Shipilov, F. Burelli

As agentic commerce rewires the market, leverage your ecosystem to become a core partner in others.
image of half-man half-bot

Technology & Innovation

What's Actually New in the AI Risk Debate?

Ö. Koçak, P. Puranam, N. Truong

AI agents have developed the ability to band together. We might need organisation design to contain them.
robot hand on keyboard

Leadership & Organisations

Beyond Automation: How AI Is Changing Management

P. Puranam, P. Gulati, A. Marchetti

AI isn’t only changing what work gets done; it’s also changing how organisations coordinate, allocate authority and manage interdependence.
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Marketing

Why Does Spending Money Feel So Painful?

Lily Fang

Insights on rewarding asymmetric teams, strategic decision-making, AI buildouts and more.
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Technology & Innovation

What the Next AI Revolution May Look Like

Alexandra Roulet

Move aside, large language models. Smarter, more controlled world models are the future, says prominent AI architect Yann LeCun.
Business people moving AI letters

Technology & Innovation

How Boards Are Really Governing GenAI Adoption

Andrew Shipilov

An INSEAD survey shows most boards are choosing to reskill workers and lean on partners, not lay people off.
Cracked Egg

Operations

Your AI Is Only as Good as Your Data

INSEAD Knowledge

Would senior leaders bet their bonus on the accuracy of their organisation's data? The answer is almost always the same: no.
digital healthcare asia

Technology & Innovation

A Healthier, More Personalised Future for Asia?

S. Hasija, S. Singh

How the region is embracing the potential of AI to reshape its healthcare sector.
illustration of people clustered around technology

Technology & Innovation

How Technology Is Changing the Work of Management

INSEAD Knowledge

Beyond asking which tasks technology can automate, consider what kind of organisation it can help create.
ai human tech stack

Strategy

Your Best Sales Tool Isn't Your Tech Stack

C. Senn, M. Gandhi

AI doesn’t make B2B salespeople obsolete; it makes them irreplaceable.
Winning intelligence lightstream data

Strategy

Building Winning Intelligence: Designing for Strategic Advantage

Y. Doz and S. Dutta

In the age of AI, leaders are no longer just decision makers but need to become architects, guides and governors.
Colourful meeples

Responsibility

How Your Choice of AI Shapes Your Decisions

L. Ketonen, N.C. Smith

Managers using AI models to help navigate difficult decisions typically believe they’re getting objective analytical support. Is that the reality?
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Strategy

Don't Run the Numbers Until You Know Why

E. Soyer, I. Tsetlin

Before jumping into decision analysis, leaders must first articulate their purpose.
Black and white hand presses red button emblazoned with "AI"

Leadership & Organisations

What AI Adoption in Global Firms Really Looks Like

R. Aggarwal, M. Stabile

AI is transforming organisations in theory, but the real battle is making it work in practice.