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Amit Bhattacharjee

Associate Professor of Marketing


Amit Bhattacharjee is an Associate Professor of Marketing at INSEAD. He earned his Ph.D. in Marketing from The Wharton School, University of Pennsylvania. Prior to joining INSEAD, he was an Assistant Professor at the Rotterdam School of Management, Erasmus University, and served as a visiting scholar at New York University and Dartmouth College.

Amit's research examines how moral psychology shapes consumers' marketplace judgments and behaviors. Current topics of interest include lay economic reasoning, perceptions of inequality and market fairness, moral evaluations of producer motivations, judgments about the relationship between morality and job performance, symbolic consumption and signals of authenticity, and perceptions of consumer welfare and well-being. He spends much of his personal and professional life in a state of confusion about which moral standard to apply in any given situation.

His work has appeared in several top business and psychology journals, such as Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Harvard Business Review, Journal of Personality and Social Psychology, and Behavioral and Brain Sciences. Amit’s research was recognized with the Journal of Consumer Research Best Article Award in 2017, and he was selected as a Marketing Science Institute Young Scholar in 2019.

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Not All Heroes Wear Capes. They May Just Have More Willpower

Amit Bhattacharjee

We instinctively see people with stronger self-control as more virtuous and more capable of realising good intentions.


In Times of Crisis, You Can Help More Than You Think

Amit Bhattacharjee

If you’re reading this, you probably have the wherewithal to help others hit by the COVID-19 pandemic.
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