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Andy J. Yap

Associate Professor of Organisational Behaviour


Andy Yap is an Associate Professor of Organisational Behaviour at INSEAD. Professor Yap holds a PhD and MPhil in Management from Columbia Business School, and a BSSc with Honours in Psychology from the National University of Singapore. Before joining INSEAD, Professor Yap was a faculty at the Sloan School of Management, Massachusetts Institute of Technology.

At INSEAD, Professor Yap teaches in a variety of programs including Executive Education, MBA, EMBA, and PhD. His teaching and consulting expertise includes Leadership, Leadership Communication, Executive Presence, Leading High-Impact Teams, Strategy Execution & Organizational Change, Power And Politics, and Managerial Negotiation. At MIT, Professor Yap taught the graduate/undergraduate course on Managerial Psychology and the core leadership MBA course on Organizational Processes. Andy Yap is directing the Executive Presence and Influence (OOPS) programme.

Professor Yap is a social and organizational psychologist. His research program focuses on three overarching areas: (1) Signals of social status and its consequences, (2) The impact of hierarchy on person perception, and (3) How dimensions of social hierarchy affect important organisational outcomes (e.g. prosocial behaviour, subjective well-being, stress, organisational commitment and career decisions). Professor Yap’s work has important implications for how organisations can be structured to promote a workforce that is productive, motivated, and socially responsible.

Professor Yap's research has been published in leading academic journals including Psychological Science, Proceedings of the National Academy of Sciences, Journal of Applied Psychology, Journal of Consumer Research, Journal of Experimental Social Psychology, and Personality and Social Psychology Bulletin, as well as leading practitioner journals such as Harvard Business Review. His work has also been featured across a range of international media outlets including TIME, The New York Times, The Wall Street Journal, CNN, BBC, The Atlantic, Financial Times, NHK (Japan Broadcasting Corp.), The Business Times (Singapore), The Straits Times (Singapore) and the US National Public Radio.

Professor Yap has been recognized with academic and teaching honours such as the American Psychological Association Early Graduate Student Researcher Award, the Donald C. Hambrick Award from Columbia Business School, nomination for the Best Teacher Award in the MBA program at INSEAD, and several other conference awards in Psychology, Marketing, and Management.

Latest posts

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Leadership & Organisations

Making Sure That Everyone Knows Their Place

A. Yap, N. Madan, P. Puranam

Why formal structures and greater diversity create status disagreements and how to fix the issue.


How Luxury Is Reinventing Itself

A. J. Yap, L. Lim, C. Y. Chen

Luxury brands must secure a place in the hearts and minds of their customers, their partners and the public.


To Navigate Office Politics, Map Out Your Friends and Foes

Andy J. Yap

Before you make a political move, draw a POWER map.

Economics & Finance

The Psychology Behind Coronavirus Panic Buying

A. Yap, C. Chen

The rush for toilet paper and other necessities in the face of COVID-19 is a natural behavioural response to the loss of psychological control.


Consumers Who Lack Control Seek Functional Products

Andy J. Yap & Charlene Y. Chen

Framing a product as functional can appeal to those who feel a loss of control.