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Atalay Atasu

Professor of Technology and Operations Management

Biography

Dr. Atalay Atasu's research focus is on socially and environmentally responsible operations management, with topics of interest including the circular economy, extended producer responsibility, and environmental regulation. His research appeared in Management Science, Manufacturing and Service Operations Management, Production and Operations Management, Journal of Industrial Ecology, Harvard Business Review and California Management Review. He received a number of awards, including the Wickham Skinner Best Paper Award (winner 2007, runner up 2014), Wickham Skinner Early Career Research Award (2012), and Paul Kleindorfer Award in Sustainability (2013). He serves as Editor for the POM Sustainable Operations Department, and as associate editor for MSOM.

Atalay Atasu is and is co-directing the new INSEAD Business Sustainability Programme at INSEAD.

Latest posts

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circular business model in practice

Operations

Circularity in Practice: Case of a Zero-Waste Island

A. Atasu, I. Gill

Implementing sustainable solutions has everything to do with influencing behaviour, as shown in the Just Go Zero project on the Greek island of Tilos.
right to repair

Operations

Stakeholder Perspectives on Right-to-Repair Laws

E. Gulserliler, A. Atasu, L. Van Wassenhove

Laws to protect consumers and the environment could be a game-changer for businesses and prompt change in business models.
GHG Emissions Reduction: Scientific Rigour and Stakeholder Engagement

Responsibility

GHG Emissions Reduction: Scientific Rigour and Stakeholder Engagement

A. Atasu, A. Cselotei

How a step-by-step approach to sustainability helped INSEAD ensure meaningful results.
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Building Momentum in the Energy Transition

Responsibility

Building Momentum in the Energy Transition: Key Insights from Davos and Beyond

Atalay Atasu

If the nascent energy transformation is to take off, business and government must work together to promote circular systems.
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Operations

Unfinished Business: Co-Creating Solutions With Beneficiaries

Atalay Atasu

Under severe budget constraints, how can NPOs manage the trade-offs between offering variety versus serving more beneficiaries?
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Responsibility

The Devil Is in the Details When Assessing Circular Solutions

A. Atasu, V. Agrawal, S. Ülkü

Identifying the right blend of circular economy strategies is vital for economic and environmental returns.