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Charlene Chen


Charlene Chen is an Assistant Professor in Marketing and International Business at Nanyang Business School.

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How Luxury Consumers Can Seem More Authentic

S. Jung, A. J. Yap, C. Chen

Consumers can mitigate the negative social consequences of wearing luxury items by publicly revealing their passion for the products or brands.
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Economics & Finance

The Psychology Behind Coronavirus Panic Buying

A. Yap, C. Chen

The rush for toilet paper and other necessities in the face of COVID-19 is a natural behavioural response to the loss of psychological control.