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Chengyi Lin

Affiliate Professor of Strategy


Chengyi Lin is Affiliate Professor of Strategy and a leading expert on digital transformation. Professor Lin’s research primarily focuses on the topics of digital transformation and innovation for global and multi-national organisations. His research and teaching explore the strategic impacts of digital technologies (e.g. AI) and drivers of successful execution of companies’ digital strategies. He has worked with many top executive teams on their digital strategy and organisational transformation.

Chengyi has been leading INSEAD’s teaching innovations and digital transformation with the Dean of Innovations. He has created INSEAD’s online programme portfolios and organisational capabilities. The success established INSEAD as the global leader in online executive education since 2014. Programmes he (co-)directed and developed have won more than12 prestige awards in 4 consecutive years. Professor Lin is also an expert in teaching innovations around online pedagogies, hybrid learning, experiential learning and peer-to-peer learning.

Externally, Chengyi serves on multiple boards and consults for multi-internationals on digital transformation and innovation. For example, he serves as a board member for Sanofi CHC Digital Advisory Board. He is also the youngest standing member of the European Executive Council. He actively mentors entrepreneurs and digital start-ups (e.g. Lafayette Plug and Play Accelerator).

Chengyi has made multiple appearances as an expert of digital transformation on major media including BBC, CNN, Yahoo!Finance among others. His research has been covered by global and regional outlets including Forbes, Business Insider, EuroNews, and many local media including Les Echo (France), Maeil Business Newspaper (Korea), UOL (Brazil) and Business Today (India).

Chengyi previously worked at Bain & Company in Chicago. He holds a Ph.D. from Northwestern University, a certificate from Kellogg School of Management and a B.Sc. from Tsinghua University. His thought leadership pieces were published in management journals including Harvard Business Review and research articles in top scientific journals including Proceedings of the National Academy of Sciences.

Latest posts

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Are Multiple Job Interview Rounds Really Necessary?

Chengyi Lin

How companies can simplify the process without compromising their evaluation of candidates.


Leveraging Generative AI for Digital Transformation

Chengyi Lin

Opportunities and risks for companies incorporating generative AI as part of their digital transformation strategies.


A Flexi-Work World Needs New Performance Appraisals

Chengyi Lin

Adopting the right metrics could help align objectives and encourage more companies to embrace flexible work arrangements.


What’s Behind the Tech Layoffs?

C. Lin, A. Fatás, H. Bresman, M. Mortensen, W. Jiang

INSEAD faculty on the state of the labour market and what’s to come for firms and employees.

Economics & Finance

China is Back: What Its Reopening Means for the World

L. Fang, C. Lin, G. Chen, X. R. Luo, B. Zhou, A. Fatás

What the world economy, businesses and investors could expect from China’s return to the fray.
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ESG Strategy in Action

C. Lin, T. Smoor

Lessons from translating a global water conservation strategy into a coherent and impactful action plan.