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Chengyi Lin

Affiliate Professor of Strategy

Biography

Chengyi Lin is Affiliate Professor of Strategy and a leading expert on digital transformation. Professor Lin’s research primarily focuses on the topics of digital transformation and innovation for global and multi-national organisations. His research and teaching explore the strategic impacts of digital technologies (e.g. AI) and drivers of successful execution of companies’ digital strategies. He has worked with many top executive teams on their digital strategy and organisational transformation.

Chengyi has been leading INSEAD’s teaching innovations and digital transformation with the Dean of Innovations. He has created INSEAD’s online programme portfolios and organisational capabilities. The success established INSEAD as the global leader in online executive education since 2014. Programmes he (co-)directed and developed have won more than12 prestige awards in 4 consecutive years. Professor Lin is also an expert in teaching innovations around online pedagogies, hybrid learning, experiential learning and peer-to-peer learning.

Externally, Chengyi serves on multiple boards and consults for multi-internationals on digital transformation and innovation. For example, he serves as a board member for Sanofi CHC Digital Advisory Board. He is also the youngest standing member of the European Executive Council. He actively mentors entrepreneurs and digital start-ups (e.g. Lafayette Plug and Play Accelerator).

Chengyi has made multiple appearances as an expert of digital transformation on major media including BBC, CNN, Yahoo!Finance among others. His research has been covered by global and regional outlets including Forbes, Business Insider, EuroNews, and many local media including Les Echo (France), Maeil Business Newspaper (Korea), UOL (Brazil) and Business Today (India).

Chengyi previously worked at Bain & Company in Chicago. He holds a Ph.D. from Northwestern University, a certificate from Kellogg School of Management and a B.Sc. from Tsinghua University. His thought leadership pieces were published in management journals including Harvard Business Review and research articles in top scientific journals including Proceedings of the National Academy of Sciences.

Latest posts

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Strategy

ESG Strategy in Action

C. Lin, T. Smoor

Lessons from translating a global water conservation strategy into a coherent and impactful action plan.

Career

Performance Reviews Need a Brand-New P&L

Chengyi Lin

Is your firm’s performance review process helping or hindering progress for your high potentials?
2 comments

Strategy

Five Lessons From Xiaomi’s Path to Smartphone Supremacy

Chengyi Lin

Xiaomi’s leadership team idolised Steve Jobs. Now, it seems the student has become the master.
3 comments

Leadership & Organisations

Strategy and Leadership Lessons From the ‘Notorious RBG’

C Lin, F Henderson, Z Kinias

As the business world increasingly strives to be a catalyst for social justice and societal progress, Ruth Bader Ginsburg’s work provides many valuable lessons for leaders.

Strategy

Rising to the Challenges of COVID-19 Recovery

M Bikard, C Lin, A Shipilov

Which companies and industries seem to be getting it right, and which are floundering?

Strategy

How Virus-Hit China Manages Its Sprawling Gig Economy

Chengyi Lin

When it comes to employee satisfaction in these extraordinary times, Alibaba and other Chinese e-commerce players leave Amazon in their trail.
2 comments