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Felix Jan Nitsch

Felix Jan Nitsch

Postdoctoral Research Fellow


Felix Jan Nitsch is a Postdoctoral Research Fellow in Marketing at INSEAD, where he studies consumer behaviour under stress. His research focuses on transformative consumer research. Specifically, how stress and mental well-being affect consumption and what interventions and nudges support consumers in their decisions. To this end, he uses behavioural and psychobiological methods, integrating insights from marketing, psychology and neuroscience.

Before joining INSEAD, Felix received a PhD in Experimental Psychology with highest distinction (summa cum laude) at Heinrich-Heine-University Düsseldorf (Germany).

His research has been published in peer-reviewed academic journals such as PsychoneuroendocrinologySocial Cognitive and Affective NeuroscienceRoyal Society Open Science and Data-in-Brief.

Latest posts

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Leadership & Organisations

Making Stress Work for Organisations

F. J. Nitsch, L. V. Wassenhove

Moderate stress boosts performance. But can companies determine “optimal" stress levels for their employees?
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Why It Pays to Be Sceptical About Behaviour Tests

Felix Jan Nitsch

Using such techniques to assess individual personality traits such as rationality might overstate their potential.