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Henning Piezunka

Associate Professor of Entrepreneurship and Family Enterprise


Henning Piezunka is an Associate Professor of Entrepreneurship and Family Entreprise at INSEAD. He obtained a PhD at Stanford University, a Master of Science at the London School of Economics, UK, and a Diplom Kaufmann from the University of Mannheim, Germany. Henning is an accomplished researcher in the areas of competition and innovation, and publishes his work in leading academic journals including the Academy of Management Journal.

Before starting his academic career, he co-founded a web design company in 1998 and acted as its founder-CEO until selling it in January 2016. By 2016, Henning’s company employed more than 30 people and served customers in more than 80 countries

Henning’s teaching focus is on the New Business Ventures course which he teaches in the MBAand the Executive MBA programmes and directing Entrepreneurship: New Business Ventures. Henning has received outstanding teaching ratings, has been on Dean’s list for excellence in MBA teaching, and has won the INSEAD best teacher award.

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Collaborations That Are Bad for Business but Benefit Employees

H. Piezunka, T. Grohsjean

Sharing a partner with competing companies hinders the success of firms but helps employees’ careers.


What to Do With Contrarians?

H. Piezunka, V. Aggarwal, H. Posen

Even when they are wrong, those who think differently add value to an organisation.
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How Entrepreneurs Solve the Big Fish vs. Big Pond Dilemma

Henning Piezunka

Collaboration with a partner is not strictly a two-way affair; instead, prospective partners take the entire competitive landscape into account when forming ties.


How Formula One Teams Handle Underperformance

David Clough & Henning Piezunka

It may be the driver… or is it the engine? Here’s how professional racing constructors trace performance problems to their source.

Family Business

The Key to Making Succession Work in Family Business

J. Bai Li, H. Piezunka

Transferring power to the younger generation can be profoundly disorienting – but help can be found in surprising quarters.


Define, Broadcast, Attract and Select: A Framework for Crowdsourcing

H. Piezunka, L. Dahlander & L.B. Jeppesen

Crowds are not inherently wise. They become so under the right set of conditions.
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