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Jeeva Somasundaram


Jeeva Somasundaram is a post-doctoral research fellow in Behavioural Economics at the National University of Singapore. In 2016, he completed his PhD in Decision Sciences at INSEAD. His dissertation focused on “Decision models of anticipatory emotions.” To know more about his research interest, please visit

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Beware of Capitalising on Fear

Jeeva Somasundaram

Demand for direct-to-consumer genetic and medical testing is largely based on unfounded anxieties.