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Joanna Teoh


Joanna is an INSEAD alum (MBA '19J) who is a consultant in branding and marketing across the Asian region, partnering with business leaders on building purposeful, relevant and sustainable brands that thrive in both the online and offline worlds. She is passionate about connecting organisational strategy, customer needs and behaviours. Joanna was the Co-President of the Retail, Consumer and Luxury Goods Club and the Vice President of the Innovation and Design Club at her alma mater.

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The Digital Transformation of the “Mad Men” Model

D. Dubois, J. Teoh

The ad agency business needs to reinvent itself and embrace the two key challenges of the coming decade.
1 comment


Strategising Customisation and Privacy in the Digital Age

D. Dubois, J. Teoh

Five golden rules to effectively balance personalisation and customer protection.