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Julian Rode

Biography

Julian Rode is a researcher at the Department of Environmental Politics at the Helmholtz Centre for Environmental Research in Germany. He works on environmental decisions and policies, in particular related to biodiversity conservation and sustainable land use.

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Responsibility

Encouraging Sustainability: Why the Business Case Isn’t Enough

M. Le Menestrel, J. Rode, N. Heinz, G. Cornelissen

The business case for pro-environment investments makes sense intuitively, but appealing to executives’ sense of responsibility might work better.