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Karan Girotra


Karan Girotra is a Professor at Cornell Tech and in the Johnson School at Cornell University. Previously he was a Professor of Technology and Operations Management at INSEAD and Author of the Risk-Driven Business Model. Karan’s research has examined how new business models are disrupting centuries-old ways of doing things while creating game changing opportunities for business, society and governments. He has looked extensively at new business models in clean transportation, retailing, urban living and sustainable sourcing.

Karan engages actively with practitioners and policy makers. He is a regular contributor to the Harvard Business Review and a frequent TV and radio guest having appeared on CNBC, First Business News and many widely syndicated radio shows. He has given Keynote addresses at the World Knowledge Forum and for corporations such as McKinsey, Johnson and Johnson, Medtronic, ABB, Bayer, amongst others.

In addition to his academic work, Karan was one of the founders of Terrapass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. He continues to actively engage with startups as an

advisor, investor and mentor.

Karan blogs at the Harvard Business Review bloggers network.

You can read case studies by Karan here.

Latest posts

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Designing Deals to Improve Demand Forecasts

Why supply chain partners rarely collaborate to reduce demand uncertainty, and what can be done.


Unpacking the Amazon-Whole Foods Deal

Even if Jeff Bezos’s gambit succeeds, there is still cause for concern.


Rethinking Resilience in Global Supply Chains

Attempts to diversify may make supply chain disruptions more damaging when they occur.
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Welcome to the Social Media Shopping Mall

The future of e-commerce belongs to social apps like China’s WeChat. Here’s how brands can start preparing.


How Bike Sharing Could Become Mainstream

Bike sharing could scale up enough to make a real impact on urban air pollution and plug public transport gaps.


Geolocation is Changing the Retail Business Model Yet Again

And maybe that’s why Amazon is moving into bricks-and-mortar.