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Liri Andersson


Liri Andersson is the founder of this fluid world, a boutique business and marketing consultancy that enables global organisations to understand, navigate and commercially exploit a changing business and marketing environment.

Since its inception, this fluid world has acted as an advisor of many global brands such as Nestlé, General Mills, Nespresso, Crédit Agricole, IKEA, Danone, and Bacardi.

Liri is a guest lecturer at INSEAD’s Executive Programme, and presenter at the 2015 Global Business Leaders Conference, Abu Dhabi.

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Leadership & Organisations

11 Leadership Guidelines for the Digital Age

Liri Andersson & Ludo Van der Heyden

The old ways of running a company won’t cut it in a digital world.


Three Ways to Get Ahead of the Digital Competition

Leaders seeking to capture value in the digital age need to expect the unexpected.


Leaders in Digital Merge the Physical and the Virtual

Organisations that treat “virtual” as real are moving ahead.
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Making Digital Work For You

Liri Andersson & Ludo Van der Heyden

For over a decade companies have been urged to “digitalise” or risk getting left behind. While many accept this as a reality, we argue that the precept is at best confusing and at worst unclear for those eager to act.


Monetising Others’ Success

Success in the twenty first century will depend on many things, including how well your organisation empowers others to make money.