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Rajeev Singh-Morales

Manuel Sosa

Professor of Technology and Operations Management

Manuel Sosa

Manuel Sosa is a professor of technology and operations management at INSEAD. He directs the Heinrich and Esther Baumann-Steiner Fund for Creativity and Business, the creativity-business learning platform, and the INSEAD-ArtCenter collaboration.

Professor Sosa’s research efforts are applied to improving the management of innovation. His recent research efforts focus on studying the role of design in transforming incumbent organizations into more innovative ones. He is currently studying how organizations can leverage the use of AI to foster their innovation capabilities. His research has been published in various top-rated academic journals in operations and organization management as well as in engineering design.

Professor Sosa’s teaching achievements include the development of a 20-year-long program with Art Center College of Design (Pasadena, California) to integrate creative and business thinking for successful innovating. He also led the development of the Creative Garage space for teaching creative thinking at INSEAD’s Asia Campus. He has published over 25 teaching cases in topics related to innovation management. He has received the Dean’s commendation for excellence in MBA teaching multiple times and won the best teaching award for his MBA elective course on creative thinking in 2021; he has also received the INSEAD award for excellence in teaching executive education on multiple occasions.

Manuel E. Sosa received his B.S. degree in mechanical engineering from Universidad Simón Bolívar (Caracas, Venezuela) and his S.M. and Ph.D. degrees in mechanical engineering from Massachusetts Institute of Technology (MIT). His work experience includes systems engineering in the petrochemical industry, and development and deployment of computer-aided engineering software applications for the automobile and aerospace industries.

Latest posts

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Operations

Airbus and the Hydrogen Horizon

A. Johnson, M. Sosa, H. Shah

The world’s leading aerospace company shows that successful innovation is not just about technical breakthroughs.

Leadership & Organisations

Collaboration Doesn't Require Physical Proximity

M. Sosa, M. Maoret

Even when colleagues are not in the same office, strong social ties can bridge the gap.

Operations

Do Unconventional Offices Promote Creativity?

M. Sosa, S. Lee

It is widely assumed that unconventionally-designed offices stimulate creativity. But that isn’t always the case – sometimes they may even impede innovation.
1 comment

Operations

How Online Product Reviews Affect Market Share

H. Cho, M. Sosa, S. Hasija

To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.
4 comments

Operations

How the SDGs Can Change Your Organisation, From the Inside Out

A Atasu, M Sosa, L Van Wassenhove

Put the framework at the heart of your sustainability strategy. Start by using it to audit your internal resources.
2 comments

Entrepreneurship

Reconceiving Innovation for Covid-19

Manuel Sosa

Covid-19 is an opportunity for businesses to build a new normal that is more human-centric, imaginative and agile.
2 comments