Martin Roll
Business & Brand Strategist, Martin Roll Company
Biography
Martin Roll is an experienced global business & brand strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and global family-owned businesses on how to build and manage strong, global brands as well as the leadership of high-performing, marketing-oriented businesses in a connected and fast-paced, digitalized world.
Martin Roll is CEO of Martin Roll Company and brings with him more than 25 years of C-suite counselling experience.
He is very experienced in engaging and advising clients at all management levels from business owners and C-suite leaders to functional staff across multiple industries and cultures. He is an advisor to several global boards and prominent business families.
Martin Roll is a Distinguished Fellow and an Entrepreneur in Residence at INSEAD.
Martin Roll is a member of the global Advisory Council of Welspun Group (India), a Senior Advisor to Cocoon Capital (Singapore) and has been a Senior Advisor to McKinsey & Company.
He is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. He teaches MBA, EMBA and Executive Education programmes at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD, ESSEC and other global business schools.
Martin Roll is the author of global bestseller Asian Brand Strategy (Updated edition 2015), co-author of The Future of Branding and writing on a new book Family Business Strategy.
Martin Roll has lived in Asia for two decades and serve clients on all continents. He is INSEAD MBA 99’D.
Specialities: Leadership, Strategy, Innovation, Change & Transformations, Digital Transformation, Branding, Marketing, Business Family Transformation & Transition, Business Coaching, C-level Mentoring, Business Consulting, Asia, China & Emerging Markets.
Latest posts
Getting Emerging Market Brands to the World Stage
How to Become a “Sustainable” Brand
Five Strategic Imperatives for Digital Brand Building
Keeping Brands Strong When Going Global
Five Best Practices of Global Brand Management
Five Considerations for Managing Brands in M&As