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Michaël Bikard

Associate Professor of Strategy

Biography

Michaël Bikard is an Associate Professor of Strategy at INSEAD. His research examines how innovation unfolds within its moment—the alignment of ideas with technological, social, and institutional conditions that shape their success and impact. Specifically, he explores how timing and context influence the fate of ideas and how innovators can act to tilt the odds in their favor. For instance, his research on “idea twins”—cases in which several teams develop essentially the same idea at the same time—shows how an idea can meet strikingly different fates depending on where it emerges.

His work has been published in leading management journals, including the Administrative Science Quarterly, Management Science, Strategic Management Journal, and Organization Science. His research has also received several awards, including the Kauffman Dissertation Fellowship, the J. Robert Beyster Fellowship, and the NSF Doctoral Dissertation Research Improvement Grant, as well as first place in the MIT Sloan Doctoral Research Forum and the MIT Energy Fellowship.

Before joining INSEAD, Professor Bikard was on the faculty of the London Business School. He completed his PhD at MIT Sloan in the Technological Innovation, Entrepreneurship, and Strategic Management group.

Latest posts

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Entrepreneurship

The Start-Up That Survived the "Kill Zone"

Michaël Bikard

How Sofar Sounds kept its place when Airbnb entered its space.

Responsibility

Are Men’s Ideas Valued More Than Women’s?

M. Bikard, R. Mogra, I. Fernandez-Mateo

Even with strong incentives to leverage the most promising ideas, inventors may be overlooking research by women in favour of work by men.

Strategy

How the Misfit Bias Can Hurt You

M. Bikard, B. Stroube, K. Vakili

Poor combinations can negatively bias how individual parts are viewed – be it a song on an album, a picture in a gallery or a member of a team.

Leadership & Organisations

When Two Isn’t Always Better Than One

M. Bikard, K. Vakili, F. Teodoridis

Receiving outsized credit can encourage individuals to work together even when it results in lower-quality output.

Strategy

Innovation Plucked from the Zeitgeist

Michaël Bikard

A method to quantify the phenomenon of simultaneous discoveries sheds insight into how one innovation wins and another is left on the shelf.

Strategy

Creating, Fast and Slow

Michaël Bikard

Instead of bickering about the superiority of specialists or generalists, why not recognise that creative strategies involve trade-offs?