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michael mansard

Michael Mansard


Michael is a seasoned subscription economy business strategist. Since he joined Zuora in 2015, he has been accompanying more than 300 companies globally and across industries in their business model transformation. Those companies range from fast-growing start-ups to large enterprises.

Leveraging his 14-year experience at Deloitte Consulting, SAP and as a start-up mentor, he has developed an original multidisciplinary profile in sales and marketing, finance and IT. He currently serves as Principal Director, Business Transformation & Subscription Strategy within Zuora's Chief Revenue Officer’s group.

Michael is also the Subscribed Institute’s EMEA Chair. As such, he recently authored several thought leadership pieces, including "Industry 4.0: an executive playbook for business model transformation", "Subscription Economy Maturity Model" and "A new formula for growth: The Financial Services Industry and the Subscription Economy". He is also the co-creator with Professor Wolfgang Ulaga of INSEAD’s Subscription Business Bootcamp, an elective for Global Executive MBAs as well as an Executive Education programme.

As an investor and advisor, Michael is working very closely with 11 hyper-growth start-ups in the fields of FinTech, FoodTech, MarTech, MedTech and PropTech, all of which are subscription-based businesses.

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Five Ways to Optimise Your Subscription Model

W. Ulaga, M. Mansard

With more global distributors launching subscription models, retailers and consumer-packaged goods manufacturers must level up their offerings to stand out from the crowd.


Can the Subscription Economy Save Financial Services?

Wolfgang Ulaga & Michael Mansard

The traditional FSI business model is looking threadbare – and not only because of the pandemic. Some players are seeking new territory by transitioning to subscriptions.
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Recession-Proofing the Subscription Economy

W. Ulaga, M. Mansard

Believe it or not, most subscription-based businesses are still seeing modest growth by exploiting four strategic manoeuvres.