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Blue Ocean Shift

Noah Askin

Assistant Professor of Organisational Behaviour


Noah Askin an Assistant Professor of Organisational Behaviour at INSEAD in Fontainebleau, where he directs and teaches multiple Executive Education programs in addition to teaching the organisational design and leadership core course in the MBA program. His teaching focuses primarily on firms’ organisational-strategic alignment, leading and experiencing organisational change, managing corporate culture, fostering creativity in organisations, and understanding & utilizing social networks. He created and now leads INSEAD’s Product Management Executive Program, and he has won awards for his teaching and his case writing.

A computational social scientist and sociologist by training, Noah conducts research on social and cultural networks, the causes and consequences of creativity (particularly in the creative industries), the production and consumption of culture, and the dynamics of organisational and individual status.

His work, which has garnered him recognition on the Thinkers 50 Radar list, has appeared in top tier management and sociology journals, as well as computational social science publications. He has been an interview guest on the BBC (radio and television) and, and his research has been covered in The Economist, Rolling Stone, Forbes, Business Insider,, The Times of London, and music industry blogs. He has done a TEDx talk on what makes popular songs popular.

Prior to becoming a business school academic, Noah had a number of roles in the business and not-for-profit sectors. He was a management consultant for the Monitor Group, working in its strategy practice and its Executive Development group. This was followed by several years as an early member of a start-up in the educational services space. Noah received a joint PhD from the University of Chicago’s Booth School of Business and its Sociology department. He also has an MA in Sociology from the University of Chicago and an MBA from Booth, as well as an AB in Psychology from Harvard University.

Latest posts

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Can the Grammys’ Best New Artist Curse Be Undone?

S. Harrison, N. Askin, L. Hagtvedt

Groups can stay creative and successful over time – if they don’t chase further acclaim.

Leadership & Organisations

The Music Industry’s Best-Kept Secret? A Gender Creativity Gap

Female solo artists are more likely to put out more creative songs than their male counterparts. The key question is why. Gender inequality and representation in the industry may hold the answer.
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Leadership & Organisations

In the Current Crisis, Less Hierarchical Companies Show Special Resilience

Lional Frankfort & Noah Askin

How can more traditional organisations leverage the cultural and behavioural aspects of self-management imposed by the Covid-19 crisis?


Disruption and Anti-disruption in the Streaming Economy

N. Askin, B. Kessler, A. Batey

For established industry players in entertainment and elsewhere, the ascent of blockchain is a double-edged sword.

Leadership & Organisations

How Authenticity Shapes Your Playlist

Noah Askin & Joeri Mol

In the digital era, the way we assess authenticity in music has changed.


The Three Skills Product Managers Need to Succeed

As they rise in prominence, product managers will need new skills to take their seats at the leadership table.
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